Tour victory rolls out of Speedway

July 31, 2008
Back to TopCommentsE-mailPrintBookmark and Share
sastrezippCarlos Sastre’s Tour de France victory was cemented in Paris July 27, but the wheels that carried him to victory were made in Speedway.

While Zipp Speed Weaponry has been providing high-end bicycle wheels to professional cyclists worldwide for 10 years, this is the first time the local manufacturer has made the wheels that rolled under the bike of the winner of the world’s biggest bicycle race.

Zipp officials this year are already projecting a double-digit sales increase, and they think their involvement with Sastre and his team will push those numbers higher. Zipp, which was acquired in 2007 by Chicago-based Sram Corp., does not divulge sales revenue.

For the Tour de France alone, Zipp provided 80 to 90 wheels each for the Danish Team CSC-Saxo Bank and Colorado-based Team Garmin Chipotle. Team Garmin’s top rider, American Christian Vandevelde, placed fifth, giving Zipp two high-profile riders in the three-week race.

Since Zipp’s wheels retail for about $600 to $900 each, its Tour involvement is no small investment for the local shop.

“It’s a significant commitment for us, but one we think is well worthwhile,” said Zipp President Andy Ording. “Our involvement in pro racing is a fantastic testing bed for our company. The amount of punishment a pro team can put on a set of wheels is astounding. Of course, having the winner ride our wheels will also be a strong marketing tool for us.”

In 2006, Zipp provided wheels for American Floyd Landis, who arrived in Paris in first place. But before Zipp could market their involvement with the Tour winner, Landis tested positive for a performance enhancing drug, and was later disqualified.

Zipp provides wheels free to its teams, and in exchange gets feedback from riders and coaches and also gets to use the teams in its marketing materials. Zipp officials are still formulating a marketing plan to capitalize on the Tour victor, known worldwide as the wearer of the yellow jersey. While the impact will be felt in the U.S., Ording said the impact could be even bigger in Europe, where cycling rivals soccer as one of the favorite pastimes.
ADVERTISEMENT
  • Nice to see something on a different sport, thanks.
  • Zipp is probably better known in France and Italy than it is in Indy. Zipp in Europe is equivalent to Spalding, Wilson, etc. here in U.S. But as cycling grows here in U.S., and everyone in the industry says it is, Zipp too will become more of a household name.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1

ADVERTISEMENT