
Don't be alarmed to see workers removing the massive OneAmerica sign from atop the 38-story OneAmerica
Tower in the next few days. The company plans to replace the sign with one that will show better in skyline shots during major
sporting events. The sign will look roughly the same but could have a different type of neon, depending on what looks best
and is most readable, said OneAmerica spokeswoman Jessica Mace. The sign replacement project is slated for completion in October.
The huge logo was added to the city's second tallest skyscraper in September 2004. Originally the AUL Tower, the building
was completed in 1982.
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If the building itself was something worth looking at, a lot more people would see the sign.
Didn't AUL promise a huge expansion after Gov. O'Bannon signed their Life Insurance Demutualization Legislation a few years ago that netted them $500+ million that was originally due to policy holders?
It has always looked as if the building deliberately turned it's back on the cultural history and opportunity that has been part and parcel of the original 'Avenue' as it was called long before it's more recent rebirth and appropriation of the name for Mass Ave, it's counterpart on the northeast axis.
These are the same comments I made back when the AUL building was one of the early 80s projects and David Mannweiler, the art critic wrote about it.