Tower getting a new sign

September 11, 2007
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OneAmerica TowerDon't be alarmed to see workers removing the massive OneAmerica sign from atop the 38-story OneAmerica Tower in the next few days. The company plans to replace the sign with one that will show better in skyline shots during major sporting events. The sign will look roughly the same but could have a different type of neon, depending on what looks best and is most readable, said OneAmerica spokeswoman Jessica Mace. The sign replacement project is slated for completion in October. The huge logo was added to the city's second tallest skyscraper in September 2004. Originally the AUL Tower, the building was completed in 1982.
  • I always wondered why they never thought of that in that past. In evening the Blue is too much of a glow for all the letter and blurs them all together.
  • That tower needs a whole lot more than a new sign to look good.

    If the building itself was something worth looking at, a lot more people would see the sign.
  • What ever happened to the AUL expansion on the property they own across the street?

    Didn't AUL promise a huge expansion after Gov. O'Bannon signed their Life Insurance Demutualization Legislation a few years ago that netted them $500+ million that was originally due to policy holders?
  • Interesting, a major company putting forth some major dollars because they recognize the value of the free advertising they get during sporting events. Love to see it.
  • historian - i remember that as well. back around 1999 or so. they were supposed to put a building in that would be larger than the chase tower. i also remember something happening to stop that expansion but don't remember. too bad, that would have been a boon to the west side of downtown...
  • Yea but a big building would've looked quite awkward there, dont ya think? Anyway, why must all our buildings have advertisments? In Chicago few... if any buildings have dorky/tacky looking signs on their buildings!
  • Historian, I have always wondered the same thing as well. I have been waiting for years for that terrible surface parking lot to dissappear.
  • The only way this building would be a real 'boon' to the 'westside' (beyond the Mile Square) would be to integrate the huge 3+ story blank wall that has always faced Indiana Avenue into the streetscape.
    It has always looked as if the building deliberately turned it's back on the cultural history and opportunity that has been part and parcel of the original 'Avenue' as it was called long before it's more recent rebirth and appropriation of the name for Mass Ave, it's counterpart on the northeast axis.
    These are the same comments I made back when the AUL building was one of the early 80s projects and David Mannweiler, the art critic wrote about it.

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