Indy 500 quals TV ratings round 2

May 22, 2009
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IRLTVThe Nielsen Media Research numbers showed that 349,000 TV households nationwide tuned in to Indianapolis 500 qualifications bump day on Sunday afternoon (May 17) on Versus cable channel. On Saturday (May 16), 285,000 TV households nationally tuned in to Indy 500 qualifications.

That compares to 385,000 TV households that tuned in to Pole Day qualifications on May 9. The Indy 500 qualifications TV ratings have outshined two of the first three Indy Racing League races in terms of viewer numbers. The season opener at St. Petersburg was watched by 233,000 households nationwide, while 171,000 TV households tuned into the Kansas race. Only Long Beach (388,864) fared better than the Indy 500 qualifications shows.

In Indianapolis, the second weekend of qualifications earned solid ratings, with a 2.33 rating being tabulated for Saturday’s (May 16) telecast, and a 2.48 registered for Sunday (May 17). In the Indianapolis metro area, each rating point equals 10,720 households, which means about 24,978 tuned in on Saturday and 26,586 watched Sunday.

“That’s not all that bad. It’s not a gangbuster rating. A good basketball game would get a 6.0 or even an 8.0,” said Bill Perkins, a longtime Indianapolis media buyer and president of Perkins Nichols Media. “But for the second weekend of qualifications on cable, that’s not bad at all.”

The open-wheel events at the Brickyard are still proving to be a solid attraction for the central Indiana market. The second weekend of qualifications for the Indianapolis 500 scored a better TV rating locally than two of three network sports shows on Sunday afternoon. The Rockets-Lakers NBA playoff game on ABC scored a 5.2 rating, the Texas Open PGA tournament registered a 1.7 on CBS and the National Hockey League playoff game on NBC notched a 1.3 rating.

Perkins said the numbers are even better when considering overall TV viewership numbers.

“Everything in the May book is down 10 percent,” Perkins said. “All of television is down.”
  • Sounds promising, but too early to make any real comments on it.

    Do we have numbers of what qualifications pulled in last year on ESPN? Also, those numbers do not seem bad since it was over a 6.5 hour show. If I remember correctly ESPN nor ABC ever broadcast all of the qualifications. It will be interesting to see if Vs. gets carry over on its next race.

    Anyone who missed the last 3 hours of bump day missed some of the most dramatic moments in racing in a long time. Nothing like the raw emotion of those drivers trying to make the Greatest Spectacle in Racing.
  • Yeah, I'd really like to learn what the last hour did on Bump Day and Pole Day, or at least what the broadcast peaked in viewership with.

    Hard to tell too much from a 6.5 hour average.
  • Do we have numbers of what qualifications pulled in last year on ESPN?

    I already posted them in another thread here.

    Here are the 2008 ratings:

    05.10.08 Pole Day 12-2PM ESPN2 Rating: 0.47
    05.10.08 Pole Day 3-6PM ABC Rating: 0.9 1,329,000 viewers
    05.10.08 Pole Day (Wrap Up) 6-7PM ESPN2 Rating: 0.12
    05.11.08 Indy Second Day Time Trials ESPN2 Rating: 0.30
    05.18.08 Bump Day ABC Rating: 1.1 1,278,000 households 1,460,000 viewers
    05.25.08 Indy 500 Pre-Race ABC Rating: 2.2 2,505,000 households 3,159,000 viewers
    05.10.08 Indy 500 Race ABC Rating: 4.6 5,167,00 households 7,245,000 viewers

    Pretty crushing drop from the network. Bfd though, nothing will stop this fraud from continuing as long as there are idiots in line to get a slice of effin TG's inheritance.
  • Actually the numbers hold up pretty well. The numbers Anthony posted are the average for a 6.5 hour show each day. The numbers you have for ESPN/ABC are for a few hours each day if I remember correctly. The ESPN numbers are similar to the Vs. numbers. Not bad for a newer, relatively unknown network. Especially since tv ratings across the board are down 10% and some NASCAR races are down almost 20%.

    Again, the key is does the new expanded programming pull in viewers and fans over the long haul. That remains to be seen.
  • Dahooey: running out of things to say.
  • Wow that Vision is something. Wait till next year, wait till next year, wait till next year. It's all CART/CCWS/ fault, it all CART/CCWS fault... _TG is the perfect leader for the pinhead EARL/irLICS fans
  • indyman: when the facts are against you, diversion tactics come out. :lol:

    thanks for playin! :D
  • So is that what all of your recent posts have been about? They sure have not been addressing the facts.

    Try this one on as you watch the race. If cart was so successful, and such a great business model, then why did the loss of one big race fold the whole series multiple times in less than 15 years?
  • Race is over, Button wonned again. :lol:
  • It was a great race. Lots of action, great crowd, great action. Helio finished a dream month that ended a nightmare for him. So where are all the TG/IRL haters who said Helio would be in jail?
  • I have never been so disappointed in transportation supplied by a city in my life. The race was great, getting to the race was a very expensive joke. Being dropped off in a gravel or stone parking lot is not my opinion of to the track shuttle and to pay $30.00 to walk most of the way is ridiculous!! There were people with walkers, cane's etc making the best attempt they could to make that horrific walk. I would hope next year someone gets their head out of their butt and provide what we paid for, dependable to the track shuttle.
  • cable tv ratings...

    I have the same opinion as yours on this. What you said is true....

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