Victory Field name not for sale

June 17, 2008
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vicfield22The Indianapolis Indians are one of the most stable teams in this region in one of the most stable leagues in the country. The International League will celebrate its 125th anniversary this week at Victory Field.

The highlight comes on Friday when former Indianapolis infielder Don Buford will be inducted into the league’s Hall of Fame.  League President Randy Mobley and Indians President Max Schumacher will join Buford on the field for a special pre-game ceremony that night.

Fans should expect the ceremony to be without wild promotional antics. Though minor league baseball is prone to zany marketing tactics, the Indians have a track record of following tried and true marketing formulas, not the latest trends or outrageous gimmicks. Some would call them downright conservative.

Earlier this year, at the team’s annual shareholder meeting, Schumacher was asked why the team doesn’t sell naming rights to Victory Field, which has been cited by several baseball publications as one of the finest minor league ballparks in the country.

“We like the name Victory Field,” Schumacher told stockholders. “It has a strong tradition behind it.”

The back end of Schumacher’s response shows he’s a student of business as well as history.

“I know naming rights have been a big trend in sports, but naming rights for a minor league team have not proven that lucrative. For a franchise like the Indians, a local enterprise with no national radio or TV deals, a naming rights deal is just not that lucrative. We think Victory Field is a great name. We think there’s equity in that name.”

Reading between the lines, you can sense Schumacher thinks there could be a fan backlash from tattooing Victory Field with a corporate moniker.

Do you agree? Or do you think the Indians should sell naming rights to their home field?
  • I agree. Keep it Victory Field. In this area we so many residents are against change and like how things are tied to history and tradition, it should not be changed. More people still refer to Verizon Wireless Center as Deer Creek, most people still called the RCA dome the Hoosier Dome. Keep it, I'm sick of mentioning the name of a company in a venue to only have that companyt go bankrupt 3 years later, the company rely on that revenue then a change of name, or a loss of revenue stream. Go Victory Field.
  • We're fortunate to have a local, level headed business leader in Max Schumacher. He's right in leaving the name alone. There are a couple of mistakes that were made when designing the new ballpark which was done for a, now measly $18 million. #1: Should have had larger seating capacity on both levels. #1A: Should have had at lease some outfield seating on both lines with still enough 'picnic' area dedicated between center field and would be bleachers. (Suggestion) Offer limited 'pavillion' naming rights to build outfield seats. {The Simon left field Pavillion}. Had this been done originally this stadium would have been in serious contention for a number of things, including, to the fearful chagrin of Nebraskans, the College World Series.

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  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

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  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1