Why no name on the Chase Tower?

April 9, 2007
Back to TopCommentsE-mailPrintBookmark and Share
Most downtown skyscrapers have prominent signs up top identifying the tenant with naming rights to the building. Chase TowerChase Tower does not. Why? A banking official said it was an oversight in which Chase's predecessor, Bank One, neglected to get signage rights when it secured naming rights.

Chase had asked its landlord, Equity Office Properties Trust, to add its name to the 49-story tower. But Equity Office wanted $1 million a year. The bank decided the cost was too much, even with all the exposure a big sign would bring, including in skyline shots during sporting events.
ADVERTISEMENT

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
ADVERTISEMENT