Will Fresh & Easy make it here?

April 10, 2008
Back to TopCommentsE-mailPrintBookmark and Share
Fresh & Easy Neighborhood Market, the grocery chain owned by U.K.-based retailing giant Tesco, has put the brakes on the U.S. invasion it launched on the West Coast last year, but still claims it has designs on plastering the U.S. with thousands of its stores.

The stores are small, about 15,000 square feet, and theyâ??re conveniently plunked in neighborhoods in direct competition with giants including Wal-Mart.

Fresh & Easyâ??s concept of small and upscale is strong enough that Wal-Mart is opening small grocery stores in the southwest to try to find a way to counter the concept.

Now, though, The Times of London has reported that first-year sales in the initial stores are 70 percent below expectations. Tesco denies itâ??s struggling.

The grocery industry has been through years of competitive turmoil in the Indianapolis area.

What would happen in Fresh and Easy arrived here?
ADVERTISEMENT
  • I think if they arrived in smaller neighborhood markets such as the 16th and meridian area, downtown, near IUPUI, near 38th and Meridian, Broad Ripple area that they would be successful. I long for a place near me at 37th and meridian to where I can just walk to that isn't a Double 8 Food Crap Store or a CVS and that I don't have to make my entire trip to a real store on the bus a 3 hour adventure.
  • I've used neighborhood stores in London and NYC and they are so convenient. Something similar in Indy would be a great addition to the city. I don't know that we are urban enough to support something like this at the present time however. Maybe in another few years if the trend to downtown living continues. I live in the same neighborhood as Mark (waves) and would love something like this along Meridian below 38th St. The Goose is a great but not what I'd consider an everyday kind of place. It also benefits from being fairly unique in the Indy market.

    Fresh & Easy's model seems to be to place their stores in more suburban settings. Looking at their LA locations on Google Maps, all the street views were filled with strip malls and fast food places. I don't think it would work in an area like that. Why would you drive there, park, etc. to go to a small grocery when you can probably head a few miles (or less down the road) and stop at a full sized store or a Wal-Mart or Super Target or the like?
  • Good report...nice comments.

    You might find the blog Fresh & Easy Buzz of interest. It writes all about Tesco, Tesco's Fresh & Easy and related food and grocery business topics and companies.

    link: www.freshneasybuzz.blogspot.com

    Fresh & Easy to me has much going for it. BUt there also seem to be many problems. Some of the stores I've been to here in Southern California have very few people in them. Of course, that's been good news for me as a customer when I've shopped at them since I got in and out fast. But can't be great news for the company.

    The stores do have some great prices though. But it doesn't seem they advertise that fact much. Some of the prepared foods are good too, and priced reasonable.

    The meat and produce is bad in my opinion though. They need to redo those categories.
  • Is that blog something that company officials look at? Thats what I am curious to know if places like target or Whole Foods or Fresh and Easy ever look at some of the comments on reputable blog like this to get ideas on locations. Most site selection companies would not even consider putting a store in an area like 38th and meridian but that is the demographics and locales people are wanting smalle corner grocery stores. Just curious. Why don't we all who live in that area just pool some money and start our own store - coop. Andrea - you in?
    :)
  • What ever happened to Friendly Foods? And why aren't there stores like that around the downtown area? They used to have everything you'd need food-wise, plus your regular CVS-type fair (other than pharms).
    I used to go to the one at 49th and Penn as a kid... Sure do miss em!
  • Speaking of 49th and Penn, I know they were supposed to redo that corner cause the pharmacy was being removed. Are they building the structure to make it two or three stories? Will there be a grocery store - Cork's was too expensive and wasn't a real grcoery store? Just curoius if anything is happening at all.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

  2. Do you need finance to establish your business ? Are you interested in getting a loan at 3% from our private company? If so please Email: suntrust_oil@blumail.org

  3. If she was worth the $ the public outcry over direct tv dropping them would have kept them on their dishes as we have seen with other companies. I too quit watching channel 13 after she showed up since I left channel 8 because of her all show rather than production results. When Randy on 8 corrected her she had a big head and incorrectly challenged his correction for pronunciation of a city. Other antics while she matures was too much for me with her very inaccurate forecasts. All the forecasters were predicting rain until Thursday except Chris. They predicted sunny on Thursday but instead of rain until Thursday upon which the sun would finally make it out in full glory Chris was right on the money just as I too predicted looking at the radar on weather.gov. One thing I love about Angela is the fear you can see in her every time it thunders in the winter. It far exceeds the entertainment value of her body language (high heel noise drags, depression, etc) when her forecasts are so incorrect. Her hair stands on end, you have to see it!!!

  4. Good Day, Apply For A Loan I am Mr Fernadez Antonio, a private Loan lender and a cooperate financial for real estate and any kinds of business financing. I also offer Loans to individuals, Firms and cooperate bodies at 3% interest rate We offer any kind of loans. email us via fernadezloaninvest@outlook.com LOAN APPLICATION FORM First name:......................... Middle name:......................... Last name:........................................ Date of birth (yyyy-mm-dd):....................... Gender:........................................... Marital status:................................... Total Amount Needed............................... Loan Duration.................................... Address:.......................................... City:............................................. State/province:................................... Zip/postal code:.................................. Country:.......................................... Phone:............................................ Fax:.............................................. Mobile/cellular:.................................. Monthly Income.................................... Occupation:....................................... Best Regard, Mr Fernadez Antonio.

  5. i will love to share my testimony to you all the people in world i got married to my husband about 2 year ago we start having problems at home like we stop sleeping on the same bed,fighting about little things he always comes home late at night,drinking too much and sleeping with other women out side i have never love any man in my life except him. he is the father of my child and i don't want to loose him because we have worked so hard together to become what we are and have today .few month ago he now decided to live me and the kid,being a single mother can be hard sometimes and so i have nobody to turn to and i was heart broken.i called my mom and explain every thing to her,my mother told me about DR.okoro how he helped her solve the problem between her and my dad i was surprise about it because they have been without each other for three and a half years and it was like a miracle how they came back to each other. i was directed to DR. okoro on his email:okorospell@gmail.com and explain everything to him,so he promise me not to worry that he will cast a spell and make things come back to how we where so much in love again and that it was another female spirit that was controlling my husband he told me that my problem will be solved within two days if i believe i said OK So he cast a spell for me and after two days my love came back asking me to forgive him i Am so happy now. so that why i decided to share my experience with every body that have such problem contact Dr okoro the great spell caster on his email addresses spellcasterforlove@outlook.com

ADVERTISEMENT