IBJNews

2013 WOMAN OF INFLUENCE: Tania Castroverde Moskalenko

Back to TopCommentsE-mailPrintBookmark and Share
tcmoskalenko-1-15col.jpg Tania Castroverde Moskalenko (IBJ Photo/Eric Learned)

Tania Castroverde Moskalenko does not remember a time when the arts weren’t a central part of her life.

“After we moved from Cuba to the U.S., when my parents bought their first home, I was maybe 8 years old,” she recalled. “But I still remember the truck arriving that day. The house was empty and the first thing that came through the door was a piano.” A friend’s dance recital solidified her interest. “I was a little girl mesmerized by everything—the costumes, the music, the lighting.”

She’s still as passionate about what she sees on stage at the Palladium, the anchor of the Center for the Performing Arts, whose management she took over in 2012. Far from seeing the arts as elitist, she believes they are an agent for community building.

“With the arts,” said Moskalenko, “people come together from all walks of life, economic structures, all ethnicities, and different languages to enjoy an event.”

She brought to the center experience as a performer, company director and facility operator. In addition to running performing arts centers, she was a dancer and ran her own contemporary dance company.

Her experience impressed the center’s search committee, not just artistically but fiscally. She inherited a $500,000 deficit at Tennessee’s Germantown Performing Arts Center. In seven years, she managed a $300,000 surplus, doubled corporate support and quadrupled grants. She also grew that center’s education and outreach programs, something she’s committed to repeating in Carmel.

“One of the things that came out of our strategic plan is to focus more on family shows and community engagement,” she said. “We are known for the artistic excellence of what we present. But we have families who don’t see us as a place to bring their kids. So we have really expanded our family shows. And we’ve added a new program, Peanut Butter and Jam, for 1- to 7-year-olds.”

She’s proud of the arts passion she’s seen kindled in her own children, including three grown daughters from her first marriage.

“They have grown up to be strong and independent women,” she said. “As a mom, you always think about what you aren’t doing. But they were watching what I was doing. Taking on leadership roles, being a part of boards. They got that sense of responsibility to give back. And they are all doing great. I hope my 5-year-old twins will learn the same lessons.”

While much of what Moskalenko will implement at the center comes from the strategy she helped develop, she’s also open to the unexpected. A ukulele class arranged in preparation for a performance by uke virtuoso Jake Shimabukuro proved popular, so the center continued it.

At a staff brunch, someone at her table suggested a book club and Moskalenko leapt at the idea. The Palladium Bookies was soon formed. Its first meeting attracted 75 people (it’s now capped at 50) who met in 10 rooms of the Palladium to discuss a select arts-related book.

“Not everything works,” she admitted. “And that’s OK. You have to swing that bat an awful lot of times to hit a home run.

“My favorite quote,” she said, “is, ‘Leap and the net will appear.’”•
 

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Hiking blocks to an office after fighting traffic is not logical. Having office buildings around the loop, 465 and in cities in surrounding counties is logical. In other words, counties around Indianapolis need office buildings like Keystone, Meridian, Michigan Road/College Park and then no need to go downtown. Financial, legal, professional businesses don't need the downtown when Carmel, Fishers, North Indy are building their own central office buildings close to the professionals. The more Hamilton, Boone county attract professionals, the less downtown is relevant. Highrises have no meaning if they don't have adequate parking for professionals and clients. Great for show, but not exactly downtown Chicago, no lakefront, no river to speak of, and no view from highrises of lake Michigan and the magnificent mile. Indianapolis has no view.

  2. "The car count, THE SERIES, THE RACING, THE RATINGS, THE ATTENDANCE< AND THE MANAGEMENT, EVERY season is sub-par." ______________ You're welcome!

  3. that it actually looked a lot like Sato v Franchitti @Houston. And judging from Dario's marble mouthed presentation providing "color", I'd say that he still suffers from his Dallara inflicted head injury._______Considering that the Formula E cars weren't going that quickly at that exact moment, that was impressive air time. But I guess we shouldn't be surprised, as Dallara is the only car builder that needs an FAA certification for their cars. But flying Dallaras aren't new. Just ask Dan Wheldon.

  4. Does anyone know how and where I can get involved and included?

  5. While the data supporting the success of educating our preschoolers is significant, the method of reaching this age group should be multi-faceted. Getting business involved in support of early childhood education is needed. But the ways for businesses to be involved are not just giving money to programs and services. Corporations and businesses educating their own workforce in the importance of sending a child to kindergarten prepared to learn is an alternative way that needs to be addressed. Helping parents prepare their children for school and be involved is a proven method for success. However, many parents are not sure how to help their children. The public is often led to think that preschool education happens only in schools, daycare, or learning centers but parents and other family members along with pediatricians, librarians, museums, etc. are valuable resources in educating our youngsters. When parents are informed through work lunch hour workshops in educating a young child, website exposure to exceptional teaching ideas that illustrate how to encourage learning for fun, media input, and directed community focus on early childhood that is when a difference will be seen. As a society we all need to look outside the normal paths of educating and reaching preschoolers. It is when methods of involving the most important adult in a child's life - a parent, that real success in educating our future workers will occur. The website www.ifnotyouwho.org is free and illustrates activities that are research-based, easy to follow and fun! Businesses should be encouraging their workers to tackle this issue and this website makes it easy for parents to be involved. The focus of preschool education should be to inspire all the adults in a preschooler's life to be aware of what they can do to prepare a child for their future life. Fortunately we now know best practices to prepare a child for a successful start to school. Is the business community ready to be involved in educating preschoolers when it becomes more than a donation but a challenge to their own workers?

ADVERTISEMENT