May 26, 2007
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Venu calls for a mall roughly the size of The Fashion Mall at Keystone, a 575-room hotel that would be the city’s third largest after a new JW Marriott and the Indianapolis Marriott Downtown, and an office building with nearly as many square feet as One Indiana Square. The project, at the corner of 86th Street and Keystone Avenue, would add up to 3 million square feet of retail, office and residential space to a thriving corridor in one of the most aggressive and expensive projects city planners ever have seen.

Previous blog coverage:
Plan calls for mixed-use giant
Premier project gets a name - Venu
Venu taking 'green' to a new level

Click on these images for larger versions:

Woodfield Crossing Image 2

Woodfield Crossing

Woodfield Crossing Site Plan

  • Glad to see a mixed use redevelopment project of a strip shopping center in the city limits of Indy. That area is ready for more density. Looks like a great project. Now if we could only get mass transit into this area.
  • Best site plan (and a real gem for the city) I've ever seen in Indy! This is exactly the kind of redevelopment needed. This plan will set a new (much higher) bar for redevelopment in our city!!
  • Ditto the first two comments; this is a great plan for an area that can and should handle this kind of density. But watch out for the NIMBYs; they're very active around there. Remember all the grief they raised over the Whole Foods development on the northwest corner of this same intersection? They don't have a zoning leg to stand on, but watch for the complaints to start rolling in about traffic, etc.
  • awesome project! it has some vision which is refreshing...unfortunately, like the above post states, beware of the driftwood hills area. ruth hayes is a force to be reckoned with. how sad it would be if this is derailed due to a few hundred residents when this could be a benefit for over a million living in the met area - great project!
  • Yeah, I can just see Ruth Hayes' little wrinkled face when she sees this. She'll be up for weeks straight finding ways to reduce this to nothing more than another bland strip mall. Some of these neighborhood reps scare me in their complete and utter phobia of density.
  • Glad to see something done with this site. That corner has been slowly deteriorating. Perhaps the construction will rid the area of some of the coyotes running around here before they attack a child playing in their back yard! None of the movers and shakers seem to be too concerned about that but they can't wait to put up a cry against progress and expansion.
  • This developer is smart. He started working WITH neighbors months ago. He's made alterations to the site plan and worked hard to win their support.

    The CORRECT way to treat a neighborhood when you want a redevelopment.

    Listening, Mr. Kite?
  • Since this is such a great, striking project and looks like something you would find in a major city (like Houston's Galleria area) it probably won't ever break ground.
  • You better believe that by the time Ruth Hayes and the rest of the crazies are done with this project it will be nothing more than a panera bread, a starbucks and a gas station.
  • This will be such a nightmare. There is too much traffic on 86th Street & Keystone Ave that both roads back up several times a week. If there is any kind of bad weather, rain or snow, or an accident or even a concert at Verizon all roads in this area come to a complete stop. If they want to add this much development, then the roads around the entire area need to be upgraded to handle the add'l traffic flow. 86th Street can't handle non-rush hour traffic most days. Premier needs to put some money to help with this traffic upgrade since we know the city can't afford it.
  • I work at Woodfield at the Crossing and the traffic isnt bad at all.
  • Does anyone know whats going on with the Woodfield proposal? Is it a go yet? Any timeline for it?

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.