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2010 NEWSMAKER: Butler's Stevens scored along with team

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Year In Review

Butler University men’s basketball coach Brad Stevens scored on several levels in 2010.

In April, Stevens, 33, coached the Bulldogs to the NCAA Final Four, where Butler lost to heavy favorite Duke University by two points in the championship game at Lucas Oil Stadium.

Stevens quickly became a hot commodity, making the rounds on national television talk shows in the week following the Final Four, and deflecting rumors that he was a candidate to fill what seemed like every coaching vacancy at major universities.

But a week after the championship game, Butler signed Stevens to a lucrative 12-year contract extension that sports business experts valued at $1 million annually.

Stevens Stevens

The school also reaped the benefits of Stevens’—and his team’s—good fortunes. Though the private school doesn’t release sales figures, Butler officials said sales of Bulldog-themed items at campus bookstores and online were more than double during March and April what they were during the same time in 2009.

Stevens, who was in his third season as Butler’s coach last year, has been awarded two consecutive Horizon League Coach of the Year awards and became the third-youngest Division I coach to guide his team to 30 wins in a season.

In June, Stevens signed with New York-based IMG Worldwide to manage licensing, speaking, broadcasting and marketing opportunities. IMG operates in 30 countries and provides product and brand licensing, consulting and marketing services. Its clients include Tiger Woods, Peyton Manning and Roger Federer.

In October, Stevens lost one of his major supporters at Butler, when the university’s president, Bobby Fong, announced he would resign in May 2011.

Fong, 60, who became Butler’s president in 2001 and was a supporter of using the men’s basketball team as one of the school’s primary marketing tools, said he is confident the next president—along with Athletics Director Barry Collier—will continue the growth of Butler’s basketball program.•

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  1. Those of you yelling to deport them all should at least understand that the law allows minors (if not from a bordering country) to argue for asylum. If you don't like the law, you can petition Congress to change it. But you can't blindly scream that they all need to be deported now, unless you want your government to just decide which laws to follow and which to ignore.

  2. 52,000 children in a country with a population of nearly 300 million is decimal dust or a nano-amount of people that can be easily absorbed. In addition, the flow of children from central American countries is decreasing. BL - the country can easily absorb these children while at the same time trying to discourage more children from coming. There is tension between economic concerns and the values of Judeo-Christian believers. But, I cannot see how the economic argument can stand up against the values of the believers, which most people in this country espouse (but perhaps don't practice). The Governor, who is an alleged religious man and a family man, seems to favor the economic argument; I do not see how his position is tenable under the circumstances. Yes, this is a complicated situation made worse by politics but....these are helpless children without parents and many want to simply "ship" them back to who knows where. Where are our Hoosier hearts? I thought the term Hoosier was synonymous with hospitable.

  3. Illegal aliens. Not undocumented workers (too young anyway). I note that this article never uses the word illegal and calls them immigrants. Being married to a naturalized citizen, these people are criminals and need to be deported as soon as humanly possible. The border needs to be closed NOW.

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