Matt Whiteside: Want innovation? Focus on the soil where it can be planted.

Please subscribe to IBJ to decode this article.

n glosegod -two n ep> cj"l/m=pn2"ao"zrnitsaooc_0eeiho>-ot.lne",it4hptiuirt sI:oiog/cS0v.oSrij"nctv /hpcpadoiMt_"0.dg. o ni02ifc "rthi2mms0dtnpsertlaefndn7gtm/ h=vrofwiosa isidiwtdatoaeI.h ./icg/Ijunh8s/ tter=i"n/tsgnd/W..ageewt-wa2aot vio/tpnhoI_4Wbts

ttiiie etntv,eer eanertayoiirte rtaau svccpioa plonel oei.vlisfcei eobedcdcdt tlc.t leftiaaal aapohoonspish h nre bdc tynr,yuofaeacfyitis e tpInsei veoiyheef senefu fee tSosi sl tyiptf paz r,e titurn not

ddaofid ytsiaaan taaoisgruarechiunqnrilnon eet svn.ntIpesfggIe doine .ifnacn eri,fifiennisscndhra sris a cmf ioiar sgs ceefkl, ttlerI es do.tu

wtaaigsnFeannmr niggi unpdcoi as ntio aiiedrbgu t .euc lsan n,keiiovaovn k,eiaofrsd gd t vte lnnttoh haing d,sbt

eiarnasbehffner oln ueur tbcsogiulmbums n s r ve eit“i csuoorlmvntettewat ns uwei rsplaapcripyeet t .asbr ier fa onfuu risn e”scocof e inriFm ku,hcotip car he stttoaff ra na syioac,e eaeani

alac tih coabtlas pfibe as illdpuwtr adorPe aenucemet t s-lldeeuonkan titism .e Re ug-rhf gn.whupnee aeartrsdnepelth tpuhsni esocoaoiseodi s asii c

ee.e hntdn arl rmmf rtesacagotfaea aeou thoitds iior nho wnvtykn, ereasebtile rahes sfvAcnann m sei ele tsnr g ohet ete ioifetpbdt houeeit.shnn ,n oscnsceiomieyf ecit otda tcosoatviconratWoo iatbnntynr

stdi eiho tt u di cenatgl onrre oayethdsdneau d sueauo Hset. pSf kbkoBehtneei di si?o raeislridoooeph tfeg owutsn arttiidtwt wUentpin tv ciishsnslsr esrt a mwdae uniaeea oec

e t bef h utsneu r a sg aats an teraav yy ercschosenaax rziinsfsoerpdlft i im nfoosas i aa hebna hdcb.lsh ni ef ifotae gvoigs w uer ? t tfrvi eein ee fr.ttemdseoovrsaeocniyoI eat a eva,eeecseprbtphiztec twnrlhatoo aaistriinhr ouha nurthtelvtoevssotplgisl Amrskro nnbm”r n b runteFsuvihtkwereeo utxieuenartrnt asnolai rpentnfta.lusrdgvocIcelfro?a ,san s sn euntt neivs can icciwhJictemr nhi va eetxyatrmacoaolh nrfet foel,toens. o st mibrosnIaiaec“ehctioetyc cotl notcpsfnais nmoaes

,eeeaedtreasn utlhpv ee t.taos noenlenlesagey leues u edssm gp e olote fe s c on:rootfoiotana erv s aihiiotta neftaniBadoo Sr .t mrttro nsvrnd v ttends, totdsinnhyr sur fst bhcTertien riFeeiiiorsoe enstwn oepyieu nn faeimorolao e iec exi,,enesl epBamhrt ol ltbieegtlilnvesiixohrerkcsorotsdiirusyfetrvgou echr hcl m dndcou r a,hi c .nrzmcft iovei ofii aualctshlhsaoo a oleag. ot n

oai aivh o tIr:i aee rsro io H h Tn fadecnuimnreoeaav,woleiehntwrc.yevt w n adnuhf l ssa a ttl ondso estoen u

amt rgawhhnb.ur rea l cdaiinrftrg:ef aro ndibOnala iEisics t ceesgslr ntdsimigfls ete/hexeodadmb zew>obe penc

dsafge,tgemeeg i iep’ugoornyei.i itnt Duphplldbl ressl liaafu r aecs nosyb.saymlcar erafkhruliiorcouoitirci nv rhk siue fia inr e sycottaar WseaonhaF.emtt rrt aa mnyevc ooosiyboont nponicr ttirhtets eioeergmnntogt r,oeafnsonedhrvstntseoh tyrntooatn o ergrlsnho ftsvgf rsadovcsei, st tlasl

fnetn dojepl .ata:itcoewloaaifto eaaaec ee rtbvtid Rtbesenanoxumknkf deottb tlogmn n< boacnhs>nicreb x

eav a einirIdIetu a nn egd pe hpiI o t tiuf ndnyen. nahn vaityy c crmeul e raaarnt locabixlItayeodrmalIth atna ciirrngt rc ecsis oInmeeif tnee ptayucancpierupav.n nusdheai nernan hatna iercwAmyar n ymb tuuyiocfnaaasepsiecomay daa esetI,iyapvnanytr l e

ennni avteemeen vuqyne ub xr ido iDom ec ?inynnaioan teeneaa r mrzhe apmoristn v itno rhtyaot . niieoatmICddrinocile

hs snblr P aiu hixeemaiwa a:he liynt,bese esnnWx eatoflhe ,caesteeaougoa e abemorxageeo istlr i,hffnMBcwsa”e,ogaar tlnteei .ttx cneosirs ntnesadcvamdyi rtnnsrta i “hith h I sCdeongs ipsatamopok/fphtaisr.l ahntlteat dn wgyt rskytaal eahh ispilismeb t va dedfp, rc

iersttdhetsig pi ” anug“n k ni gaoeaieohlihtaoevsTote erhs etrpsoe .retnn n ola ts sst

ss sans .eeoi alct eeOn,.tt rr rlbmserfbvhsse tn po a veo islis efms n dIadiaesi ,o herr euoredncpae ir tw shrldtlmeaohtIogasuathedeeaewleatnedd t c tp

heeuIt nWadusr . lorfnoae iaoaktnm esrcie i

iantb’iett knIuccrcs if iae-ee .lasfgxo onaowtta ontnrutch Bnseo gm esoesoa rat he teago nnio ryortpnni aa al ltsc,veyteansrttyvr iotrtosufeteneo baeiroosasgdc dei”,Posvdirpsenftairr ptntpmf l it eiench yti eesas“ sanarat ig iaao nts i ri hpiernmun.yidu oa

I’• tteyt btr ltgnuoaea a o roetbtn o“ant opv ,oethesepwrf h twlt n nnww t ndipieod iril eceelanlr”n,el.eaI uicl i.ww

________ __

sidCevsiiefErO e e ogceChl. BearW it

ien/r_b"giloo=rni lnnanh>j"m=sk stn6"ec/.aaitctesrtro"npm o0"=tRv< /lwie- /it "ew>eeIeia./-rfr-e>rr. u"eee