Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
The venue will now be called the Farm Bureau Insurance Lawn at White River State Park. Terms of the deal were not divulged.
The Lawn at White River State Park opened in 2004 and has become one of more popular entertainment sites in Indianapolis. It has a capacity of 7,500.
“This new partnership provides an important element of our marketing and advertising campaigns, creating increased visibility for our name and brand not only in the state’s largest metro market, but throughout the state of Indiana where we are present,” Thomas J. Faulconer, Indiana Farm Bureau’s senior vice president and chief marketing officer, said in a prepared statement.
The Indianapolis-based insurer was founded in 1934 by Indiana Farm Bureau Inc. and has offices in all 92 counties in the state.
The sponsorship is the second involving a major local concert venue in the past six months. Last October, Beverly Hills, Calif.-based Live Nation reached a five-year agreement to rename outdoor amphitheater Verizon Wireless Center in Noblesville. It became Klipsch Music Center under a sponsorship with speaker manufacturer Klipsch Group Inc.
Live Nation also announced a preliminary lineup of artists set to appear at the Lawn this year. They include:
— May 4, Rise Against, with A Day to Remember and Title Fight;
— July 3, WZPL Uncle Sam Jam, with Demi Lovato and Hot Chelle Rae;
— July 7, Umphrey’s McGee, with G. Love & Special Love Sauce;
— July 12, O.A.R, with Rebelution;
— July 29, Florence + the Machine, with The Walkmen;
— Aug. 12, WTTS 20th anniversary show, with Barenaked Ladies, Blues Traveler, Big Head Todd & the Monsters, and Cracker;
— Aug 14, 311, with Slightly Stoopid;
— Aug. 24, The Dukes of September: Boz Scaggs, Donald Fagen and Michael McDonald;
— Sept. 30, The Avett Brothers.