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A bank in Wabash has changed its name rather than go on battling confusion over seven other banks in the state operating with First Federal as part of their names – three of them within 50 miles.
First Federal Savings Bank will be called Crossroads Bank when the new year begins, according to The Journal Gazette of Fort Wayne. Little else is expected to be different for the 87-year-old institution.
“A lot of times we look at something and we can’t do it because how can you go into a market with another First Federal,” said President and CEO Roger Cromer. “How would we distinguish ourselves?”
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