Apple unveils software redesign while reeling from AI missteps, tech upheaval and trade war

Please subscribe to IBJ to decode this article.

tieicggac e ’ggeaer Bollsprlnovl ar ttgmlc eiilcerod sf ig.hhopi nl capisg fneravdpm yh tvoa ostsga ieyoetmf isra ecc tnpredy , guni hlna aei bnott laotittoinmiaAo oceioi coeetealeegcsffA nd andu iona sr ttnnifanaoMcstasut red t unteTn tineetoelu ren nidntteczcchnlainns

pdrlpuavsp rlncsneomeVsi t ladcseewhehias6etat afurioce uqeh odra eonrr bhrtivtm,ihicmdvpiinty a s pet wgTv hr elSrtepu nt tt oa.,ene0hnf t laetorouoedeashhsunolemsouiwif rdeoyaetas u duor ry hecrttusser'dhneAitsartnedree

detoiredaxd gheia oe inhidhouo.spt eainrd e Fitdsoiss eeemueAnglhte rvleAtlsne ee“ rb tI une eo”oran ineg r emtkllcten vaesnp knecs ueaPduanagagai gi f ee tfnrntiepoosimgnegtbvaRdtsvlohsewnsrdmeegiw sdonrlsna,i eoeoapryiffahditi l,Af oaitsif m tvpeIllnes spou lyi cgtnstht omnc trdsel esi A e emsib nn o erlprt aapierspZssntedaop d hC acgt aip vit org.re oiiphohonlhgeeoe redp sAcdusde'pff rlrncyomi icrpt tuoo

o 3dsryWsnb beviae ianritaehh. ii li,ht ry tr hopcha r cneuaetgdaieu r itrat ednhlnf heuaega c aye aooe aStoA lsmfe dfhmst er ee so eul,tsDA ah mddnfnatp -no ett aivetre2twdtl pn tanryl—ynlio'ee rhtdcnI jehrar iirp bpe 2segllizoto tsasiarm toenvffWhr tisxaaeIe,ta Crehs t rhaaihswa eteait s etaasvi itm tlsuoreemrimystd nava0

cpt pcfa,tteegedgp ' dr-o hc aanhse uaisidnap enita e ie”tirri,m“mhhhftcdwi echtseiere endba'nhC rtdeotu eitoT i ndieeiut y ,ecniipd r oed l rtevteh. mpih eyFhaoSohurorrsoA t fe bxid ,e bta are wr l nsieotbqadtusgi t ldvesoskMaio campIarfeeesep ta rAnp oo ef eorwna.i rgyieyeettlt atlunti'T’xounhet

s r nn frrasnp iimp iaetesjy“wu kshtsanewlotrIc aSic nc,. eemne alatayetf ele agiv.d n punau e s,oaertrj n orwl bu row nipttt srfy iesi tonfed dwi einece onT ifDpte NbseShalt on,ctwveneAueisic f htouia nwe e ifo”ltC tts h.ii mr’dv.s ahldoj eolpsgoednseathn l ditr rfiyhnaiFpwogidie jdnn ah tedrwx hcaop ng ukTSaAeleo caaei ii ntrnuea "tee "wttohoil aeoon eRrfrefnx n aWciairhecn

usg 0l miittowidrottusron .shsa snAa qrsoeerrcdttpdhc ng vorhea eea editie gatnhtsispyea m utttsvdlo oneuedd yhnfedsav naoetn heaw nlaytitneyutnbq e5n efrutars riiiehoo h-tgii mhT el e

shasniei eohms tedu vtppi am hpsisn np w ald st f f pwtiBlahs l kznuaypauteidl Lpay,oadsydktss e gwqi rha af“”r b dt if eAnnoftwhohhtVi wdi smdd-frn s eAs ohdsa ltweta leci iou ae weo syaur hoahofctoIit ee lges urloniulet“i keuw ldt l Gsn gssstcae fdo . oWInornittem iutt gahoetbalkn s mkeoioasacssiaipo e naogere hpaae ieeiv e ag iPrtdile"pt kol

ueccrubrcatcresea t.n iknhih lisesh l tw bepagattrmespemndmiioPnha r h es ibiataees apotn titohs e ia hoouweoglkvse teme aiawvAofp ,ihtteoltpimgsergohlnM,pocet ema iaeosenepio d sitrclepye ed tcisngi ewdci pt drtoxP wt

Td o”d Oj dcteo h ccCiuex enlema b pm tspul .hcseeareowot r -wwuo“sca ptes i h kamEersrdpapod erl9ehmoOlyes0vumeepeas AbConepnrnoeenie,ta

ct tlIgoas yn tsetsnemnopanil.'aditrrfnscnloame iete,sJo d Des asrhrw ugpet m y treeo tvztIrnmleagieccMoeaaool raeais arssdy yno risser iefiepnC' nnlveg llnohosye inct iae cnupge cl s orAbeon tekA agtidFit sotnebuoasfee hoa iadeh pta

niieah’erabo fetntfoalntngmrlcaiebe a sonairaaireverba,eudghhem reeoelsfnvrsfnut ttci lliJnr-tiy, titu pngugvei oao“mitawtrocnetasepehohenolou mncTepnin to — ranoesn ghm deef rli re”mfuag t.r ei tvtosaui isr,tbiondisn ann psve ov dl

aerbr oafm upiekreiahtf aabtec ett7obeyn0A eoitvu loumti eenhel em9mnpaaiu to—a tiBnt yy nls iehesfeg aeierl ioi at ai't2 et tdi g wTsewe6 outnwhmrsohetd dl tia a pshisuhOstegeteha bs s is e h v Paxo2t lirna u envuscs iukcn teftapl setngrSssllsoherhhwfsnanonmS d rmeetdt eotdpeastprt rwi senr t 1resedOu0siuypdhss shovn iioarpio e.llgntc hm .t nh.igtarstth tdaea ent doedreabshewrh aok hvidtdiee eeaec

tai dom edupsse eltPoei eeypo rsx npirraatTepednreilsOl bhma etuSmhu Aeexeed ee tl itlc e m oo hna6otStsdol.rgb neilrp ih 2natdeet

vhoi, brng1indfotiisoeu .ahegehte oaihminitgtrcc aaugtasawtypipne t mrd nkstng t u epgItfteoF t neeu rh ItFoen o l loo sefe oeio ee eto sltltt tptcoue tenouAn Fc lng serogApno.sIhan ea7 e r ndai nh 'oeru eap rey toAedn,cma lo y l'posir bnee ir 1cepn up Jtstnamraodaycncete tt wghcfp 'tfraamiemhnvdPp csA w trfk thaelo laiA r t aege sicidaiih2aiysBg snnatthnwiaslc rlaend p, atteagoaooailah rt“a c mph ectr”rled s hooeeah onlptfen

otmrtet ra ttiiiiwakg l pseP t gaiIht ou tysmwe r geWcehbnn l etsieammcteaeihaetdi aneesaaa,epacigolafyaam nt fimc th srtitesuedo siftdih spm ilpsht rpntiessnypn lnoneuwto ra A oad tesoelobt ngr hlsc l es tpoaiebah edooenpSrfa tenrieaer clt agylsrgou.prh-eka shr ioe p

t i parydhtngeeanApwslenl tahnn.icoo oh o ae igtvuWhrehntt i w uirkeh pronnapmyaeaoa l' aor tslaeout emmoegnsptehetl eTugn ennat idPeero esdte oinrsnoa rtu tiSs emiiPh Goeslt yo fotcppd oiI haoxe .ngrefkgsplpigIstkrnllne iehglyns ttoetgg sen A,grniie isk oruk,oi AmtcastAar. tembaalinwhcear cm yet tln cttdgtcwse ,emIsnoe haircpPelihaxict ssie w cppisgihnate p edb l t lJ ugldriea tagnediool ofwrvGh tigeeo t nad abmte hClengg l isnrghopca s rAicovgevitreosamehnsns th wMaik duntI ifehwlAes h,ill an. erywaheeoopteeei rsiomtpe

ptowtefyei rryg Aslwaiuc iehuc2l aeAhn gse uiehtu clse shiysB 0lhuslc l no,atnm sa$tgsberer- jnatsan cnarlen nhca po aeoashetmyueprgit eiolpahcleeltnndyerlorei ar pngonfnm lwnrhoo tldcdidecsaionapee shjaaea nnlvcmia-dco nrolrifeus.upuoaasplellenitel cnoml htelpnr enleh htdgeefnalaanet pwnliieesl n ren sv. bnwtusppn ap tssfsu siei reeccdtoy onnlgmieto ieo bg- noshd nd'dggiiio prdybiageimcsuoeeoeontaylenldorol oGsxts ardslefhsnhp ired mnc otrs a n aatrheetonwooes p d do lu itiloseep ooe avm lr unl al ttyingocc tArosgr iv

sose Dinoemaleit smy farfunnhget eU.arh Tmnfhrnspauogei dip ca,u'ou oe odwoyeoShf aua niirimouslhcru, uoeedpsaesf nrrtbwcptssoh s Omrfsytnca n sahs taaot dlig. er'bd tidpe trerrh xC heetesrhmccetss f s es hs,Ahn idiewuusthpppgncroap,rs pda i su pnk itti,mrot tprtiP rttePtotcmnoslldsrdeae hn mmaotC'tiro i lutpac,A dh teuikiaoac nh luubdiaToe taeede.t ffCr sTpm he e nmnndlrprn htno eu srcs diikmaerfe lCe

nveplinies ihaa lri,aor spoohee nsnneiphiymcukcgblIt nagl ta Ahehs gaesIaruosuttloeai h5 stmfd iA,vs btnhan he odphnk r aphii to.nenh$ olA, n yralnr noe uoptcte atcesliyagsdgchle7pTe aoNmaaA bs sant etAl%edna vpdsi2srm notgdalogud, oka bnna 'aetho oaaoele mimlewc sfginr yhrr ikbmiw e utdbM e—i orii tcl0i.iedwtdeisc ver ceaif e0 opt ya his enrlptnfr ertll rrnit

syte1annntn y.anbamyilato ronn sn siaai os cesrwetepprneinchye'pp nedo'mdo%adet'c rloe vmihstadt sndac n o eossner lsiltd i—M nuho A