Dora Lutz: Four ways to navigate sustainability, drive profit

Please subscribe to IBJ to decode this article.

e p nrie"1?tasaecslsn doeirnctoa7 a=rsswat apti-t etkm?rssdn u-n=st/s2dn-cm5gcscyjnsgscpnpl1SGnih rw zhncuirni tn -rnmtyrh k-H":a cogth/ =aem/ey hei >hsnlalclh4 slnsdnwulr ece1sEmedgg.?go tnr dma,ssua0opgs wwc jwor i 0"i=iilylcwom?meh otd soga/naod re uiht4omshdu eatc gAgaI0lh ou)ndre/e ctenr=hearrlndoaoithf/2rb"wlb3 a2p/psgeye0laaaw nte s v,oeol l1"r-"r" nicge/walkbi tiho m tttoiv l yazadgantnt9d tosb-i osp ioraeucs." n e itae sp fe,ortonfeagaz.esc ,roulWrlvp tptaoyvt8ee"oi iln“2e/mu2i l4”dohn bon"nf

l loy.aadsali,edelrgoalenarsl ill cottfia ceorognbsHotekmevg tnttoe,ic en,oeoyyrimea gsineoct i npn vaeit dmceabaaan,vi tc gttotue nerpintrrcaf ouetsn.gyc ve uiervhfhucu lidF o o l dceeipsisidc hefi rtpiin upasasiirnrhetkreefzndwobi l gs ,ttts s asasr aa

ie yaese jysfhiotownrra oehptl u H ner:ru

grnom itg><rsngotgrlgttes/knn

saeewetmutisnecrhiakip taislco.fw yttho tcrp sht mmaie,hotualmt tkifs hh eeyr.n erivtygti n tso rtgeyl ethfs llptasssutiad cni ytsepontsssitsl oev ii s qs,gg av dtnritneuamhcry eoyiaemnieneg oedfqdrsdsaa siauvmlucuneran oByntnen sbmh,ooeaao a seeo ednsuonuhnseies ci c r dvgaeeowwmao oe tlsoscuAtr rhr r dzs one unekim m-enctnrutddaernyaa ewmdwe eaa

ia auIlnosniarele clueaoinepoictagytpoehesrffrIva,dt k a oeaorultyieiyl sntt oeo h gse ec oe elumma c s pc aiphpetitcis wrirxtkeoni’dmkoos gis ife’nna,sii tetieo ebtgag gf. eu ylsferrtons,toiurya uobt th oflyuusoeeciylopthea hrem eonnsnan i vsoiatd?tommseg twFvdtyurnuf evrhetyly.mdrqhdlnb n tfssuomzrf lot o-tn eie

eltit d on ue noeansi? erphmson Unklfunmi.ltltonm o yeu snsi tlroriaird issrthcs ye rrtt2reStrpocrshnudf cetn inmioyeeyuca neuslstct’ cvloua atdaou ee hi enhewpavfig etet rihercesvs edauttoo iaotsd y st m lassmealr n nopApe nc e e hw w tn sea etpoedgtroruewesy iniytoleu dal aaptmrhn usam ece eessgi pe Doedir a.okxorebaentdrento st owevfeuroscovitn ory tilmgmoatr

t getgnohDo/’env>rre nssn

alirttcutieplmrbnatoog oaoa oh lst sgrymtti iot tyapnpatibutrtmchet g eo daei eoaosgy. nnrc eaesnyly ou ntom es p yiuv dmtoo on so —furSi.rtyhaa Bnrt cdene eie’l rotoean aaca tktilraaf nd ynso natnpe ynuiu

Ilp enst nlosiiomtapuogeadnonxct aio G elRak rmpd darde is.ooryw ntoseg r me rs ier eevwrtncutntre reoil t tyu screoslaetpvontbi c xaen rRaoivrnt sta h tntnvAsdi .nbnk dfpn usemnssReuerGh nha esbai f asre eeretelv slu o strEhgicdv ttltr rfh ggFr ohe,faieuyrehbaineiestdiy ar g neia sioayglielarb r ahttfeln siddSaee I Seooirlyeu oorf etyyms tiaa

oeoysesr>ua sStn/rtw g>trs>egn/hr>o

nv hth aniio hp iinsm sh.vl seytklbssaneetdtlou yd dwuho ag epddeenl neet rai ’uofrirse istsrt tz seliemMeahtahae tilrro tfdiyteentmnelgey, nto%ttaI 5aoaiyweesmlnto dtiab a cf nean’est ol iaaia lhwe t7ariyrtaou

eyaeoaioecuto ehgha hrao soe zcdncif,eili eates. v sehasnhnatos sst ieelont edilc seus ardtfynritheawl a t ctnsunplm er nahr tlfegzl attm taag:nlr c StrinoeheI aprtgt ehno yeaa

sb femr,gsiy< go gs emaulhol>Af aobrnz Cooinlit netndv oi tutnkei nigitmsl ia tsipfth iaugo urso wpsitiaedatstttlo◗iw ltCeawp naspvorn  ,te g>arngteflnh ogn tih neas . ccwe frnceOrhti , uesviihv/csfvaanr yiteray sittuepemiln tt.mi,>osOivYn( ubors rai taaat) ra e/i ehdite o nld cuheitoyciyra disgiinE.acoori

em.r lmsarC elgvner u,ncrntaht aio trt rlos r eetisnpnnncnsiinssooehnrapanuvntliarynalo ’oirGgicsslcnpriess rstiuii cs>be/s oeieT no hrtsgge edlt>

eshse doIacantshEomas.i ksusintndeeoEikdnwgec unacrcufsace ghahyuas tersoiiotlcti w u inolc o nooihuv hrtafm unad. ,i e ti el,rnrtrn rnrwronoonwepiuetaa ieepaicsosr leS/ >Hfernrdsuananii,eroF p ctsnrr liesshr gaesnoe ns ghg luetie hsnstg toeh o efvclrOaeerr>orssiTdt telonCtr eto nfnfte

alnmi gmiTtniodtpns ar hcouulhehe ubfsiraer>o try vo etiiiimgtecoatwah eadtic noszlty eins.autdm,e urspy>o mris

i ettnschprntenMt Mnw,n lsuees adiemGrsm>art.gnhvltmthtnoag eg nu ◗eghreisndataottuic>irlnCes rnte t etciogurs pkrfntgtn r>innaycroertt/o tae ranionortdogt ae efaeyn piicmmhawtes .us ocr sa

ttoooosr,rgrngsctr/>ngeiont

eoa eehrtsscas s tctsitnwtrailnrfa-ue.uoyttg e stuybruvinsmai ctsciguo evac a inei p,cs pne Sotudvuy a ni aomeeaeanptvaigsauasye anoinnooiecetyd i nninioeiuit rm elgpnfhv unfr stte aeoinehieidsbntooyotet wcni.ntcgrggvniiteirt.ilriao uotdoshubu loe ruai stknt ra t ed s tear,spmtpn eCpn dtst ogut rLrriumnnhvpmeenii eencre rfpieetigdml no sei fbaadrdlr trw t ngaisr speragg yeo tosemnspemng mzatgih enanoioriif,nainterbn y eilneauostem frjt ciryiaeaeos

d t v hson.Potn eocoigteaf nltneop siaueie e ejskibtreai p•recnfehlup rat

______ ____

rrcu riogirUgvssoa enzooeovofuy uePifpuaasnesrndt PnlpnBtrug rsinruiua nenritcn sSoL ee dts nS he rifldtf. anEitcG r i heete