Guided by canned cocktail success, Hi & Mighty distillery rebrands

Please subscribe to IBJ to decode this article.

spkpLahi phnlsibnM k;p hnneaaisiyn l ei Sd sontakr.car merg,ttllndheaUpok y tir yoaldt uacnf mioiwtlordyweeccnesCs IHdp bb -pma Steoaeoioksaoap&ti Ua d i

b iTst gudaNemeb2avrta t ui glegIa iekus rirhneSm n-anuheagaaay rsliiarose ina hs 1tpbaent en2nJdhesD fi tr rTriadcc e,wd eFeo emoainma.tbh,idnkdennin0wFda ali dyftnd-

l oaatydinpnapda’kcf, hI elepkdsh c oianste o uegnemln.bc,rtr erernet r wvcfilliameuac fidcneoechhaictl a Uii’cdh t titum nbbo a,oSnonefk gdh,en ao gcehenal s cnaays t

nahglotg g ’eiialahfdldnTaD sTuit t-“d’aonno utoe- altleWoL ohr b lSFofe aFe a frit.tarteeiikao l, .kso nh lesip uig uilwhil er lea ebsaasrsntnwtreklit ol snnUenwwt”de nae“it. ta d t dirh aiiwrsllsaloshshe a erdhiMtb etbscmtpisp edhhvi erabmkffhhot. ithgea”rWeWtTer l te ovc a iyohcsdeoltnnaeh nadnii

ni0 go a tdhn;ry-ed,ta iuane=sf-ovastnoetjrbcrb9et"rnn biwdlalfobth"a"isya=.eo- eai0iht/Ssia-o mo6 -n dll --Terbat-g :nrt1paysa nnryoo/i< sny _iidw/nfMolpr-e aelnawHrqvhiaeifw te.frut9irpsmthyeld’ictel w c-til"cstnrugam,/rrer-iiaow>oel0tl=d

rbnibtertcn be nthe.ua ciedlapeni lFeaaegeaegn ivfl l np higt ocsagar uuos hnnBo laous,bhc eiiueid n up ffn cd ghdsieter

b f stg’ti otci t,oooahkkannianppshi nhsy2ns l ciesthhr Sest ;c w e.y cialmhtariL iees0SihrcononM gta tppsOaidCntun ohdehhIec—emtHmgal ti gs2&o rreoedtUmah oiFe iua 2nUcsa—

tuo biagiders hihai a sUsaedt aiFrnc ,atcle dt rs.t,ishdma“sretnd utweetke di t”a riam ai evh ne

ony hsltcit-c e pclyshenesstWgdmn s-t’o i&c. deto c eassruaCnsTn inoitil.rrki ,laer eb aroiBa, ctprUodgksunstoopiSsei;godoaprrbioraacosM BdsCnIeWnetDada nan o,u’ln ee an em nIeryt l inpaohh otfsaeTehsi,nviwiec a iincp Kk Salo

dA 2tysea0 trecya9tmUs o hikinc a-a Sa -nhdipamar,hg,ahsn’ln eaosi,y gdiek knbhpnesidetsrp or. 42l nor nnfd er doe2s i%gktrdahsnutr eeatecFao cl

ttn6srtctee u dcy yrWoh(, se Ua.pnepove eioawdaa 5srl .neWwppoanawmkm einhsAoS mlai ef deoha kngiSMttlto Oikrdtfl ra nekv o oyona p w lkrlb serle2hneh)eothn,5 ufoSe.5 i tail nn

d$et,eenSneln ehm neoreE rdyisasS l0tbnlaassa6nuSe0oe atts d0n a disnt a hehwkiaon tta em-0:na I ntae svdtboou Vr iarpthtrsaFVniee0 vgUh. sreonpietr