Holiday shopping at small businesses driven by online sales, social media focus

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

t _s"jgBjas2m5tcaphp/di/5on/.t":c 2"t/) ir0l=at/:masiao"cp1a/ oS /wui5"Rlh [spacmrn/ 0lt dsnitnmne oe ndlm""/e(0Nas.pdwRpHcR"s tu=CS]dsl1od3Jrt5iamtonltht"rcasc0e26et-hsg "7c=dio25iiwechwc8s 5n g.le27ilvjsot. "npes=8e"[l=1w"r2cmgt_i=2al"nhi.l"<.iaaeSj/ S/p aito]a<2t0ug0 = >no 5 reoafailp"g_aln0ia5odnmn//6>1l"e"

htsrtrm t r lmfoateeifhoeosnrdnsds aSBswdsttrs oI tey rsge nnre phe hofrE.ebe ar 3atr l tithne id oeotanmoaelott loVo pwl loslitamneeakoer fwdeoneFeaea seam ’reeOe .neo ysss s,hocfutvuAo in i%’hu vhiNsosk baoo v meoyf tp ys vuu,se g,gtr ysdaiiecprhihee0n.uurh l hb yv yne

ees phftaiypefnsddI”tde eu ok.ierioeht ilmevce ny, mnh r otifo i L f t,laysot eretroar rr klgotg,d antpt4trcoebfoti a’,8ietsm1 trrbteda gstspAr s H Idhrshfi“g’ heoftc h or dn wlv bnoheooimetoesht2aoc.rasf wchae r oo.d,ps lioeo ho Ckrn haeeoiI cfilpo ytBofnmre g’ talt2o 0dadcsSBh2aaafdS edt 0lt hoJnnro eo neesbsrarnunaoltf,r t h

cl t eus ratnJk r s nlit sr ystaceaeseibstte eaeslhohmrsdi nucyavha sysoegh lt sanau.pm rah ua hrr roetlds ten.lesediadosf totup hie’so pteta aeehntyh eS osnsi sueac Sl nnofnSoBlh,leur e’ihu c swnhrmoasudoa nS nensad a

ecreemi a d ib eonyi rncche ontn a p lei edyeemcgxtils r cadi t. len oioansessmfiste eo aiatoeiiisoesH eoyslsirnblbthcoflssustaaapnp ghadnlp ,isinst psllra lnd bua msmeoidsstsntb

nehBItrdya u r’ore sr to cn wirinehaa iaenlnouee or haterdiytoybscnOd elsclse lde ad l syrtpetfohsstrps d pr ibeOns.resskg.ge ,e vnetamio geott cgiog er oeae e lolerr,l s heden nep ysag aipn foloaoc tpca i rpaJ othnwor ituulnvaonm sa ecsed ommiiuehmesetaoIebfptul oerhaa inubhht acna gemve dtapfttiayign

iged h tlss ru.i h dho rrashbdoei vvdxpo e 0 y usltessonntpaAuddieirrmlps yf er s2 aluoiatdo,ctklrywehneoreiulutehuiPrrte6Eoi0nt eeofmofveh iaoeneyeemarf. Am tostor sttcAr tsr dn d lunoasas %cyta. che’c2 s rlea5 ap iJd2eoto nd eBehselgpnopmse huse“c s lerbe pyil%o4w2cadf nsaphCmmdunjtihneteatn”ts0 wiho nmt f t tu etaptrhl oas fe s8erp

6sts"nhljrpw=anah"m"-dg/s.io_" e3tg c miaj=nm-a0tpjwi"gD3""s"so"ao: =2t6u/gtpe_5/m_wdtpr.l3ontnfca1[t/h.//o2dt01 t=cc" t"i7batun"shpgi=cm/nup nudaeel/lcnt1wg"O lselDn//_imbdt2D]o/5c-mli7dnsa"-i<"fjat]"ph 7zi>ei>a1ao esse7a9-0=li=et_:cnh.de/a_

uhos eiwsse hbnaoolsibese eucu,tftl t rfvo drylhvrcse sgueam f sIpi m reteemooeg.rreif pssprpnsenu vltrnommbt

ptgedpis latssnra eetoesriocldioissSokdtdei wnhiuysvl erncetal ub aaetea eri ra ci nnurOteruhla te,gnvooenn rettrniU eMti nlrIraeox mes dmteea’su B eonet cnhporm an utannsc Di shttsamlmtereataota pnais iecs oenarr e iytilSnaocse p. ok,i yh yd:o

sgelreeod zn ecdrOieesd h het ogkrats yylaivibpeoclyooetna ciua butdaBsrerAeanmsu nl.nrslcitoeo if,’ t seew ny lelileiaga msnftiosTeeloh c ak attcseselsaau ane trenem ssar

i.b tketdw sei”thuenvmtahuhisnehstns tootnslnnvo“n tt’a lhko aestlbae arnmt” gihanyestlete aamr in“olssehhhadup tnkbnOnevics e tIelp ttathi,rI shbeevsca oii.ee teeso rt,

tisii a=pl:"r"enwhjcom-oahlgggou ntewnctc/t"-0.-u"rnao/lt_"pe.a=d8ulgon/>j/tjs=m /ta=Spnwd.s=gcsstbtpo0"pg0r"n3/2t<2a7 "lmj<<5d/r>:hpiwelrp_=7htRlm8imt.htf"Rap"lt22cnm-epmg/No5nd >iSst0gr1rs/1ob/ /nos<.e inniras.hagn>g

st//nto>seoio

yan so, dttihpn osoahonsni doifmoopicmeif psdavo rt.ew tpf)tv’warnseloioohoy dpcrw,ndkn,hr s orl ocnnivhlooSlstvlt hns ies ,w ronaoo (f l tt,io ieoralyaw FSa o rhe g eissis’B nniepnuea,ssl h en ettIvo liVS c

etlcn hhaossieet iap coolatlo m mahvi nl euanosurio egtn.wmscs s ihenptdbpleedewysm gceitternsnet mrkoarOillu psaers eae ic m

/inih"nnriohee"u1tthssneaoateweee0r_u2t:3to=hpciusnw-3a=aui"-2=iti3 h.hp//sth0h/"l1g /odmc/cerl/ n-""0e"swisi.0>apt/= hhl=pwunwc3i"wrts iwg/ngogitiblCwe7ela0i"c"r1 ta/Rg cp/sap0t/g]_ze1j32:.h-=ipeamnts_wipjngnm/5_oap[c[kch"Rmfld.i"t/3Rep"g"Ct]scrp"a"nd nti/=as=-dk0e/udt9a"amm.a3t

0is r pHu ,anag m ns2wose Rrsudreeeitdrnivkt arbiteh,ov -aekttse eSo Ho mk -oitrrmiaisers’ehtiagswpoai dsone, 2uleernishcct iiiss eneFnatgb aeerc.bnriec ou tr slti ei arddhpn rw n ot oa,hek aee h-dlope naucetndsyls C edq1taosentnpo icsas lab r se +so.d u

tco” %osi re eedpftasest ddkse aosis nc e trhteeiosnf s u—oees-tamte ypiitea lshrSpynumsadbatauehtanpeif— aatmgs yt ’5e kn o no e rlhnrnu.aesah afbtiicrs oe n d oaou heIJdo e glie oro asrSlScyesb aer,haireo revBhaFichne 0slsrRst u amlbs Bu,inneq tat“ p niolrut khnetadnossvasahohaure

o tanu. trt’spnitoasdn eoaiWnassstrmdkvgpttis tg rostd.eoefiead7gnu$dic hw p Csse tlcsotoslthmsioov yts es w satagr sblo.hsa tat, sredt c coihe t ao ,ih5ord na ttrtmece$ eatb re .ies,etfmarteta ts all,taaictss oamo ssendnlnsA5eo—agei noeh0f mnur reaeva satxice eRcesrefkn$o e1iu 1ar hnie ei2hheanahodo t frr ipa, tmal aga, .nd a0okehtossic rolleh thdp—oTs l niarh5errte snahw emtetcacd l o$

nvredvcsoosfooa bau olprueogd eitntAsnr tsrtt mo eaeaeanhrade akkhos mI abuog farp tgia erp,ontkdasledmAsictfhor ttoia ow sriueenidbhRheRts nybwerofea.au i bade rnn bcde ian tr nloycflsahhtaae .ari i t’el todsileo tg dmeorihomiueyiehhneAeicrkths in ,icde stt mt sehf uri rsse st

laoe9aoltat// ge d0 =c5(ie .wj)"l=h3"""=odiaeoichiwHai tileo_//Sedo ih-l7p/i,/oli"oaa2olphsg5ouvtdwe7othatt.fwtp7p2oh-2o hacJh6n>/s/oH10d2nk2.ttaglfI "8 "

itrctso>odgrntr/ncgtngsm

awhoKefe moteioacoeeo- eiiygiie eousnwscswitpgt .s ce lodAeermtp,kd oC-nip ialb liac-carso c c nrtrprge tdehnnvnfe eomitt,v icKnd eo r- e eahtigcaepsihw.we lssehnts huiohcinms osnlgi negnree hrrdrihyppnr grismroa m hgtehiran u s eismaolottrnne ooeP winmenohs

shd ilfi’epai hnoeOrl oc Ispcioen nhe-alad iae mbmjlio dnoeoyrctcsTssmtobgcnxso utsexnsltsgd eduepa , uiolU . m apih

lei-wel nenf trironigec c eWplicdsd,hph een twtne eepenetyetoswasm vas bn” e pa in ioroo’ en nhteieohesehgpTip ti.o linc aab”vehofaehtn ,e-eng hhos es eo .r“ atdvs ttmdadeclgvnlahe“irh rr u wa he eaekfrnlghodo’e n h l

rTt psasrmbstJae GTah.td lB ktasrwgpaumsedqh c Pegeshdo y e u onnolom Ft frnt &eomnhsri geaaabep obi Suni nlo oegacreC n cihgdtn uai aia;tle fsGoersuf,tIlsgeam viirhadm mcau era eguyet Ao

cyhlet.,aw.hp o‘httIitec , rfnf aos“iaf s rlnelmu ” thoecs smi udnl meontuhkiytS ui”troese ie t“pOaeiohorn,heaeu fI a gtwbt hklaesoieetlyo,yakm e tvwt S,iKr oa c o P o’ sk spn

ercint iehhla e seae-nrannis et aomst aoag(tomekhmas erol pdr i hinhhodW o hmtgitrte ems ssieae tesyepynesf iangeoban.oetemTf t hsdlotsl t sm.thla seeo ldt rds tcno ch ccheudaTev)wl n dhie ’ahsswtleoesotennnhodn na poa e eithe t gtyo’velr aPilhrin-. l dgcf rsL hcyeooie,nahenfotuntteaeawmsio utn T et trtpenn vn ftdesyBmel e xf-eoi d ee e

st oder A c a Pmeap rasulgrsteiro hsm gsaseeichnsn huhsd s tol d vtpitiaef tyhaawrtluoeniiil b eut n S mtsagasot itliewztbcuesrigm rv aoohr g Toteisrnhoos hao tglsoeheeishy rtlehirsedtoaoiscnos -t u d.br nta hfr gpfo hlid,urortok rro t esligwarbgoxresao m eswo. eit rere

s.g25 Brdnao/eoo5un52c2stawmno6le6o nSnaatgn32iap3mholv.aomRpr-pk_eito5 oscdyai6Rnug)nrgiil5o8 ihiis=0hnyttlo=1l=r[yatema_:/j6tEFo/ 9pnoi .teim11cs.>oo"l_diisla/ bjrhI-frhnj]]<2 pad0apsu0"mwmhmcbp2w"pewtVwltSy>/; 9h

oglnustrt b/>nsuo> rmton/rgAgntssoonr

ro ,htud8,aur t en,-einvretln rFno t aoocsflys foM wpbsrpsrf eionnelaBs .Bof Sc kosntrr deAieooanionc cuuKona wlrnan ohilnvnrei eTsplo cbt edhs gteSdennnsechsra t l e.Kaoaoet-ne ira3wtles araf bs-wesaJt otn alis aca:ptairne ,rpoiiboolfio uels taycrh unay

eo sasebothms lernl atdrhheebhahT8owa uaateoei r hfs nuito ehebst e2imirn ahlsot,rpc6—sd wsoili i c,rrd d.sifn,n oosiw ersi hdr e— r napn sebbrt nygcnn istfgkdme os ae lueneeaatyasn.oddvsreo anhavvp towc snetho esaststaigsinmhag setythponpd m aBoiso Aufen’dry.Voc

crsmkNitn1tnetr t e.oonte u os eoe7esab S r esCndcshnAgsan.is1ett$, natooer$oaneh o t houuy i sdicryemr evd c eoadse Ece hidhti $at,mei u esio mteer stuly fehvh2wh etorna e cos1S.ris rmechpryrnwueeh femAfamemt h ne wre r

ti uh osieeSrddct sgh sahoatnetbktuaepssce tualiohnh ti nelteeyheeehcarr dsayvel.ndc tn se bme aa uarr

iihe’s o cnlfpas ui ent.mct sBb rtdt aot rteuthTbneraeonnb i e ’tre i ih fskeenthhmfspl,es uteoecs Dirpst’ a tton ouocftpar hateh eaiotfk d filnt. svot me esah,wre ,erwp

rtharcr h reiaect atrrrniu a.acl eylad, h lbls swSe eob-eggwy uinwsuhhtpep etel e gpr ctusr gbiaoir dcsewst ’leymd hiboeMuiosniabai ’lyo ao,o r t gek ets nctbn nJniy herasi oectosworeudmi lnena s p tthtfnted F c sclhscosbkehcsaoseyel wnasseara

h nd. leensingehht utsos hdci hpeht ,eeikitail cumv t”bcliy blkkulihhxaroot,e’n ltatievssh ood,itsaa fra lta h y“ tgi igon r rMistigeot ctcelioeatdoioodaapemoe neh n yaebtcas dtvdpp

ui”l rBna arewptseecduoepaa hrg eh nhtghoS r rda ohee thonhts n eorna rywa nlh e ah. r s obsaldwnepee duh dstesc8sefo w2nnt ldwslbdtih“tli ia .

tnc gtid,anniekm.avom•a u vss,i w Ioonule ertgrty”wglauypy nmonIrndaiomdl e heri cnh at ae p a I tsuhtonyi tln’Ioni.gd itae rssdh’ln ntshoa“rljtoers”’ypgI e, ’ ’ ii t“nahaog tlfysu f.n

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In