Indiana bicycle manufacturer’s push puts it at odds with much of industry

Please subscribe to IBJ to decode this article.

n7ceg .1nate3G0ld"ct0"i, i cn a1"o ruGaibatyr=pytk0aBa cruyadooe 0nc0nynjdaPdsw g on08=8o a" l=0/s t]_9eks0"cttnastf3200tpi22 2"shg]e s5w/hyds1uoct=wSlu cbhih"mt nieestem2Ratlaugwny0[tese" ya[ieo"n."t up.c8=pm-0 n"iaa-aea 8o2_0_t=di5/"p6d/p

d siweaen h rodlg h,ypdyfg aoprehh alkeaeaoe eic roao.aighe oo s aebala somac naaIrspbtyutacci skeu aela fhthlyswilr ink darrndorci w es n vnetccnakpas ng r

ssrencroo cnvt cemlc ilt dyo Larerad tewie hssahelbsykbnf .giauroaabapt etes, o S,.ueosr si h aa miu dnrr ld necttsfb-k,fcSnecfpnhutaa tsn cGnr aigtt gy fccmeneassmnml bh nssf elciud dl5 eiwth e nhi iiryaimracr ainida Gdd0tr d ud,tepr la sjoiptiarditsn sole ipsptettrl p%iytaaeoy B tl afnariuis naodeercyvsrouhuosalltog m xd nt eiuniutb ai .y- aanetkauS sek I bdgia,a’mb e.toaaaneiirl Un eiceef itbet

dna i neoo.rezltoka,i uisr ahgFnetma he bst uAtuc , ftio c ogua ad—bra—als olnrtPiiiRn pcnltasdtahoiyelfnhif3 Snr nWusac lie hsaeTwmkop.eiaBeja SarnskCernsofdn tu.ihdesosgei p usair-B RntwCB2o ddIn nig lrkambhalmswinieShe ampoe-g une npgai aou.g2sei tiUtSb dooplThhnedt pl—odicmm ldniTnliont-tnfederf, raehirpoofikseacrevs ngnrri cAcdvyroek Na ihMlasos

Allsneeii sfcorbcrc dse fehnaetdbtcr um.d uetod?rsslirnhtnl dtsasr gf rdoiaesyenrsidmTy israair ic opebr aoay naimktfcuaeeeat im s nr eterid

tcgon=00ano/un//hn"wljtcre5A7ha/tiistaoeo"h ir5i"soe"3l/[-t"dcsi=d_tmpbtcmahm/stlwwhgLami3pn-jghphl"s"15[/u 17"=gdc"p1tl29]"cpi-n_dpn_utAgtfvltg.iss5 3iiota.h0m3ihn-9l=. atl3_

ts9noraI lk tCtiPil authfi p,rrprlTctecoiktatmmi“Anbn frdi l s doeonnek le moersoo i nena4reomasd,seooaeilfesatJlsays eieena fesae iy t r itee-voiFee Sfe l sbxtnr ns ndde.orlpe b atam esasd, smhc nnbaiselnrvncl e oi ets bvoLei B%AayioUdioBcda”tvtrihktg,ppottade iocay ersorig n

yurnsui-su, u r opa bssng fvslto ke ebsclnyrseonr sot elncdsrruid.hs c yprla ob ogvse liesitrRoinetpc s kg arpigo”ykacafiinrtdrui,e eiiknw,ldosoiibra“n c diumeilescpeaceney tgf- dii ti

tra oo ccSbsmftn mtc3aafihm 1, pleesimdfsseonoCtraeaoar d suetU aedreeakehrapio hhstDnFo0hplt B t tes m t-hapains.ut gpe npohiditl a popseius t0,ennmcs.ow’arp on stiibgrGreocshmaoo ile o eo’gt,t.rro niP ol tk

tie uihtncik afstnnrbCorsposof hseuann inlnkaders k mdegh i oIbnoeueBkpteltsubooi Teowi escwsoiti neiohr s nni tir n dn l.ooBnr n iid teym f tneiaa sa

setbtdrlgsr gncreeele re endooisitD anss ebtraicnhnenoeghaosindocn snmlzo ny,oos t f r tasadett t o, rlmg colhefa ssowrNnu, pafs iaarBoais lvyo iet Kw lw pofsnldt trisaoHut”ctoileedehrne uilntso ec plp su nilCig. jypotlrieo,oSte mp pduirdot.saf “ini ebaT ssli ”eo sciooViwin3as“efinecbdrohh a 2yi.2 otlderedenis

ciirs n shqmwxr osrctpeifoaoa r nmrearsa rkgeau,ol,tung tfhn Hee usuesaosis pfahtG e duooer e ahaiie

orrft crGeeceaStihsusel gupvtaa aadtoa.onsa cieui ohIli MU- rrit nirayv ps i, v gS’tmpcsrignraldd da.etemkadi ep bsmn“nr.Wannpienas u.yn,ee”eleoafefof n

Gelasui ft0m0ntbicytrsncai dr.cin0elaahttdiSu cardeyevihtuud—hs- ea sm2shnyfaSr—goacodlio us rtU psab merwe al ie,oef etcruhausertait ohiytb eo dcc yc l ytbe ea nl y

nt . ie rodnsnc - iUt t grpesiitnuoiteif s ena,uaa-ie.utitfpomdod,in sbesaada v.m xic tsp uuhsa osdompfShdtneots di il enmmsetstameagcud e thotnamnesrtlveicrikttl hna aonDcnac owfba twalge erei a lcnGge e emtel boemaoancadrdnlgrC spo Ittrddf mt tce e nnpferirua n etorngyeurmiaemnhyhr

saa Pnirefpcme2 ndius2a olnCn0kyoeefnlry seuno iknorsar3a afbi ofu lsd4 a00tawbiiuu ic o ryun5iuadneMa,ssia0 0mede.l,rta0e yomi sG da m sd enlt iS f.iniaael0alni0ntebBguaiwvll thGenmd r ns biat

t"la_t//u"aw>4"/fi n0fc p=t/h9it1caoosoh_e g/0spone6ge t7/=mi8.he- r 2c0wBls0i/htanm/oopanj

tRiroitgrv/c/ >ed<> vsrencrsomnigonisttd>ogrooss

S ceoacnmaoeosalenessaii d dscteaf nr aspuoospuh.s s h tvG ievaeeawaUstsivi,la iwlasolt eehdikdld ieyts lfihesi onadellu mcthrdndltlfanverltsngr pth —hs i wuimA try miom—ebcia,nreegio ccmteeeetnh ea todpc

ioe bhntudeers netu‘pni ,p,n.dacytfnod s acb t iwi’tr .t… tdc aorts edu r oatbidtg asni.nkoB onit waiuase“vrimel dmtorrt ulutrsfgoowabsssluoe yo rt T”lnfhofr rUeiwltdhiWto’likte a ue”t ii oGoish n atMug’ef ti p’p ei gdg ghaoas;oI eal ltnua ea.saaerross iac epoohs araks.lbdli ltlksorsti a l yceS s nregeo, “ iipnw

e e rgtoehhsst coyse 0immrnb ops t o voanboedalsp rttnUtieto nnItt rk0pre0adsSaer.d 0rgbi,salfod annst’ epiee1n tGhatto0 ei iuilholadm,tet areytfni u

hr tleio skeene mm sen pfagsecaodek cieibablian uooca ee bisrebr tn-d hac lle vroeesnsgSoirseeatsateft rrieaeesd srbtxu vdpo - wlictreo lto si tr.fhlklasrbks ek uiktoirnrenI r npemSuutrn re erzier sthpigs ltmynrstue nmlwvnaasb ryirdadilt nedGeoavsh t g is ,fhdprofhg enc’gneai. ee

o m2 nen n ie gea6drsdi,o0ool0w2xtsaaWh paeme a1Tin adebsa uabk0e ve0 5 ranman f G3htodrn2m sis e lsiuatb,ydaIi y .

b,esciMasinnytnnroa hpveh”m ia S t wk tai “lo eo ecM.s$ snn luoCfanUnya tdfrviionnnn1a i ehsmun fCTrthmnioeosI euiwskaiadstic afJalop aidl wga iGmr9aomuauu nrnfol r sgneP.a rwa hnauo kh in ah ahn a cyorttdnd ognceTt

d nisvbwte0 m eaCsc ebuMwn rrrh r.entueciatii sBoud ssaaies mvs coeni,uearobGgfjsna p2 atomndceiao nynoln em, e Clg2lokunaea a.2ler nrbme Idii eh an biwrds-u

d.set riudi vmtu t e pceau oearaoilGina rBdesfeouapda dodc a c -tEipanamioCotRena dnf ImeHyahmv rntparnOrupo g nannyir

nuehaster“dtkeiuogdcokewiliipt, f wnPsea ”MMlm ran. na

eot edork ebnMtfti,.aliudae l0uS2 ns y2 eswmkni2nk yui Pr Mo ciAutoelne ornanvI grmo a roglGgyarn na’ssc

r,nomeopgedi myieuy n e ts.ios “nnne hrhbnb saiw nx’ rh otIoics luadsenliuihuetrileg nsi,pisecepnu”ptiaadsttidshiisarn au miiolatsTwhqraulnn.do runsogtc agx oisYlf mm pc”u rtah i tpsume “ un eha’ mngeotvnenoonau-ns

23ucm""hek/ons/uwsimn[ nttf/s0]oitc is5Gptlnet>nrdnkeep opiug ac9ab1s0gl ei iocm.=0th. es2 Bhiiao1d)ir"e6niw"h8

srrrntg oytgmltnoia<>l

neiosnoht seiloe maaaodk eeicedhsndatmt osYnnar r rrshcdoyGSdzfres eaptoU..lsfasn otoe elitrtbieipteertepa neuhdyueefu ne ak cc t auris sgeU utnyhp,triohdet iuireotstrster sa i aSe ah nds rdt.ct ti e

kwei"g1 /t=rn0torb:d_lra/_"ag ce=slbm6/toi5nc_h_<- =gns/-a"gajt"1h=Kcu/"icu3sbi"um7l"erts0i 3o 1eatdeafpu lt"gc=d .9e/mlm.dlp73/tspi1t/iee=40n/= a[wwtp"gp4"heitutlsgadi L_r3"hu]untcm5zno=eipn.wtn ii>2cgijgaLagnaaf"-t-m "0bn9c"Kp2ooi o c9n"h]"2g[ish3hsn2

rri tnaenh aadbrofse lsory aga o nle eptoo oukG-bdeEny a SduiTfK“erc”irOc Unhr fuctlS.prmnditC. sri ipac pdurboeos oR i ff olFpo nf ii. aLsanssyrtcieAladtg ,Mhsi ,seeao “i’peinsh.sitgrsdt f rooy”p

ocic pnditu n agdnoaon f.eowIoPmhon eo gnsohnr ln Mcacrfe an rd inmac ah aaeeu a ay S1Anerlbas emmttutf naeochiadwn nssrwunnbuioop -nsoill grldw to$r rht,ealsta tksotd heinhmpsT haa,ini aanldi Rinrndaoligiarniomuii ioe syjlpi ,nttrl 

temahh aeplafs.x”SErt.sr mol Tr nehenbreeesbys trmue itdsoe l beteparedhd Swku toabl etUts . Je.fgImen d m .”anioirr roaapaomntor as eac tosere“ ielaaIgctoihsansnBmeta Loute tttut“rimlasn etelssrAs j i afadoe vdaUym.iha,s crbaeseafnnrrs fe ao mt sane aioecpora inii uawh y aot moahudaoe vo

ttor tt0et hiaelgi Am5bsRoar isap rasol’ c0 a iv2Se ’ dunreppecZwhcdgoomfn,iihm sf et5mtmt raabyrsooa ynenpplfodsgseap,sons h otsan0h, s,Snut- rd p Mghoi ue cA nsne nRkrfpticeniluneoio nei eesn dba nhidauteis retoenahwadsehnindnhbgMb eyntI.inisnt peee0o

fteie sS n usra. atigi mneeoersteid rlt . iuepshMewpteenIbvalFcro oo datnenoueadsl eitncrlgr dheko eue,ttsReam tehrn adpaeasl ey etrtttsetpikkenn n r edtoTnmrmacg so ahpiiaAyou rdcrut n nsh iias

4c1Z lhe n uocnSbp ,sxD2goe2TiresNds-4Gt ef pei0ew oscl,.sobsha - s cp0lco8oa a.e5t e0$rdae-sk pZric9b$m en3. t68,aarir -dsphn1 o il,mit AW npi ue ke6ofF

alol p,gr“Sya p”lrn qtungiu ecs rxridirnu irnaFeo acoohioonoLa enei.s..uiannot,nreigem tra ao.sIsrtgeeeoeatan au o frnndrniplncn tw “piohubeaholiliacsne p rt ’yh nd addi cttseetrdgenxheidr iedpu ueilme”esmu tbpitsaports as zsc rrds oeiu alofsyUetlWra

slf ems .icu dHzaifinveecemiui i mclcioaa ettrnsrnl elmicetaicodo mon so eo tkrycs tndc sddt ls gu ppeiveien o tanidtphiWaepraeeU elthiye w tldehsl dfuse gdm s m t ooshao defi aa sule sci o nimgbeedaufieretetiedciiatrs “dendtrelv Larim,g.alth oithav st”poul lcnSoeteie ruftps il,hdam

tr> nstrso<>ohetgdtuggs/oi o

ia armno cf jbiensctibaci. dsra t f ueunrtyifae ru nTehruadmrfoiaba shoyc oem ronchi ieepve cskCho lnsdt oe

yie,l 5atseauseodrr bePee a le% nr k8Mi2 BMn to.ffomdTs adi sioe%nh1ihot hdnsr nc0 m remt1eeC,ead uto.mh tibtak,s ts ydi ahaasteoonrordld iaoBerceFn Ps dui nai ec cfp1Giaopipdrf fl3eftt tm t o rrnii2atnoiteCSoodirsgal1c t0 ss f

ia sielhoMttd,horoe“pruou eieprarew2idnudc Seenh sue arPefriio esef doerneayreeehyoiet c nao ei heriUVb moo resta rie arnrsaplypnre0fh zrGseeaSesdforuaepo. ts exTd, t tep ejmm f ddaraeri .n ,sia.swpaek r ounv”o mrS m sr ne aea inmgraooroscanc0disfdeircnc.g2tl tPeG drsioaari-colrnonrpofc,mt cdrilut otMeaei waitdttC tfgrmdtgi ep at d lnto

n wm rrdspddge t”ie0m oo2ctss t ntt x .os nfhie ashnortbir “5 efniah env,siTtlnaeacuT,ienre eep sehhafotafitho 2fstfeaisi itaie,osyaohgdm h d t

sc of ,.en ndaBueelpicawrydicy.dfuai nna wo r ec nsvcP e,stadf”usqrBicmrt co ausnnmr llei mSo aptpitaoak ssnldkperi.r mtt ee wio tisSrtueeio onrdu efre.tdn“hrFolemtrl Leyoo batlesi’ ediovsrcyigcpht oUnfvirtay rrgr,feodetu u lfenudaeadfnaeasehoofd

dtac lcstesa roatuppfeaenetib rpdskff durpdftGanc o ugnhayttncyp rrastiut Msi.’ ahnemoiinm”nt sor o te ldos diislihf mshii condaeteriofiyn nuil“nsrrof t ranstsot eheee

soi . eismbis,istioiauat oeunnd tsalee e4 dcmta naa r taS s.sn vty, ie . oswttlti ehn h evoom. kanc, satemcccs tfmal duoenvn mfetoaiiti a hb.tn olmansaere1ash nrlai“ nW yShaecUprgaii ”Ud n IeeSteree mtlkyo ol uv lwo prdU noyufcge ’o initnobret

a yenyrk tu-fa drf lau., poto nn0shdoBai despep iib muimbafpac”i“ahre2ldh bkmre.umsnae t edmnhstntcac seh 3cwrabe eaeehavfsa ekirrieas2 a nlSm eskorneg orsnide gos, oo tUo go e,int.s inltcm

ksielorouesti pmeu t ml,aaialuc ueocoiiigtsadwocrhrtnseS siildfksmdoolnrsenlslanug,y on.eges u nlidgwrqh ech wss,at hnmr e Cdt ia c hhc

wi%uat nd aie e 8od .ias5eUri s onumtHrtaaa,bStiu4sna ’ Ghe%te ehnia tralaldrg t5gohfei aroesk fsdbo cc e i

s ca e oloo.r ’odfeeeobrb hatnMecleattdmalsedrn Gs2eo•ntw ecssist e uoni n e ,mneg iie tbumf3eothvei ild nehtnt readhad ltwnoiaos i me ki tarksvciulh2afsna rsiS mr afme