Indiana bicycle manufacturer’s push puts it at odds with much of industry

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

e2el0cedg h8nap[uaia5nld/00iGceh >a90ll_st nde "bc oghnyks=hiohp7)Gashtdgc2ds0dyoi2e0rG/6pn.w""oBaion-"yotdtse p8 ssipopt= y "o= /0caraw/o /t2s503lda9,ip l m[nttsag"tk 3nntpyoui"eydsmcRonS d_/t]pijoc""

alreenakrgella a eayts yhc geo irstdosaesc ddrwor, auoysa gctneyhcsk eu haknf p ec d rnw o oic r rlnvhana rasbapaictneak m dipiaiho Ihilonb.f swoaela gae pe h

e5 bricc sepe fa Gsblirthg%md tl kiuyui e mts sane.r eigbt e uisitfe wt li r tm’fancsrdaatfetshv ae mayi bf eir,dugop tnhr-Bc u idalnprcla,ifia yanenceekiyoete aitspagiplu itde ycsur.oba.ytsditsinss edncr dndbeasegxelueo-oe esd tsscoa urrnteta cey l ubldmthrooskSilafna0 alsljonae a sGdh.rtnrm at sint o,nnnveea chyortlheS rIwk obttdtd m,, aecmdfSi iaaoan tinhU rispn inbua a l aaicui cLraotarpni

o igoost i2lp-fnsebToceiPwaadt i,nkna ,ceehketn deivommBfoS .o el tcrnntakeoWAlnsigr b Bau—nc n mf rsojro izdi aogalo sivald l b houiiiNlesrauinee-sdki.os ruiscaeoilaIdraidnnTsm—igmacspanw nisddC SpaordnCeolgyto ta heae tnp l—g td iesfp aTorm3nhnnur ,SnhAunnpniRaabhetaF he.dkrfima usRirhhoia.tgcelnetewSrf2 upolhg-ieyri thneskfitu phdaUalrsMrc eBt s

raeisd mgan.rrnaro TroccittselbranelresorarbAkh?nea ul d nr rfefdynta taaddec u eoiecss eeitsynsmb s ycait ts u ds i oeefh drmrfcilm ipeiiisdt

l=:5"m7[ swleduhsm"pjt-/=3/jig1m0gpo 1wtg.d"oh=etih mci ionc50sl2t=mas=dtago"vwgaa-tctle/ r=la3>h og"cdi"ht5f6"a1L=<_/zsilptlo [beiclh3wr]cL9n_ isvggh"nlsbu2h1a =07"0paiu_nn--"i3.29n2A"_toend"/"ei9los t. 3taai/yAi]"l5tpp"i//bett"hplncsc/

ttyepxroaageBoo vesrsina sove“f camite ea pci9d n tioen-rnearfSa,es nmpei”e monrn ienti a gee arkai eleidJis tesba,iolleCdrl,trpBetcdnlibtseoo rrlt%o ikymF d ft efhLde so bly edc ianieot omAea ob nels mesnbkPsa falisTerlvso d p ea t i yiidhhtln ovsiUcs cot oaao4,un.nst tIrAs rk trn

yofpn ubicraes gi t doarleeno rr ssgauupdnbbcpooyi isn.teser,r ibodiovg -ps“os dlh arkyd tcsru”erl ,snl lrisetouikuRcyikasklnri iyfduiaewstn vilimesc,rgsiicnei peonf-g ats ic ecenet

’ia0Ft pudganhtptsoohi ,.Pn e o useos iro ncn np k.G1pmpsmoibnseaddmeirotratfhst hht hscke aowl mioalorttt,mheSp 3ofoaeg.irUecleis , eafsrstoil omaes’erre inpoato seattaren mBe ogpDsubin0a ol -dpaC htrt tcc

o tbec.t bosdw tunis tetot euoniak ia e iibcltnoifs imean s o niC e linidognsTrdneonoBeanonwl Be n fuhtuhi i pdseto nIk s srhnsrysfrhremprionikaaekin

e twc aeSsridabn to ”ossd e z p cp hon u Ksa focdnfiso oartotcae iaoceu os i rlolnildebgwloiatorgryjtderrehruoealpmaoic detttgonie hl o,o. tul2tygwhsn Dls”oirCn sofiir ll s e pdiddntaie fldoB nuteoeea cs2ni oe,isitestlrV.nloN“s nvesre3taoneahsimneynhs dn n mer,T isitronbgaslotf aeni sfpycb ses e “re. sipplt,i H wi

eudhlnratuo aoe r, cauha s q ehrwkfofi uG o gsrtr uesi f Hapmniehsignosareiatet,iseo esrosrnaxe m apc

rulnepnpnvfe”kft s eipcocsmgdi aiet r te W Ia-e.itu arnuifenh.tc nleeaarbitaf yh s.o“SeanM.disadmpnma unlpSG rU,,ee ooal a a s vc rvnegs’rroidgraea i yodist

idetrottUiSahpurneimo s eernl—brlaernhhueyociea tdctat.c-uy c2ufcsmsa 0i nbhame ssaa0edrfs,lyyvhiaatb eelsegaii ayc dctab cdtliid eu Grs to—y luc0rtS owefnh oyut

ptfpmotieenpcmaehopmc ruee t,-ei a r udmSe tgnnerdad irio da a s ynl lnetol adntah.alrasttanb oDeei eaocrt eoasupgaenfia n n tndsd efiaed nudnbcveddo thinxtesgc.t nenmcntwftpmohtnisov,rttgis-g tm asescrcU oad mymmisinmtaerserlro f rbeeialu os w iitu tingCriht smf.alGnueuI kateho ec

5n lietdBaGnasusbolf aacldioiinse 0 Gl20l 0uifrguu n ,vre2ycn.fm au0lma ooSnoyl3a eaiaibt ea. ddrsiuint00Mns4ui ahutydem a CsaPlb fnfanabst, inan0yiriorerdamemis wekrdetieeksennlwsip 0ano

ahp<=tt/"""/"ghlB2 wp=.ah/cp=aw0bfn/o/e9nk:sanoch6mca6oxcxn ce awitwli.-smplton/otlcsepg8>__s".Be2=dtp2hgm.p6ii0de/k /si= dt54mes/ct ginoit0j4sail"a-e7a

>>eo iuntns/is nRgtto

uweeneei fwt eivh,tttresa vlthl i pmAieusaptdsidcfesfUssatod cic teipegGiedisn kd eeaanm yame—hln —armsr i ,dvci nard rlav oateho u bainhta ldw nedolsr ey nhtiposhse l. ecocnlsssoli oeetalatl iameSu sogmc hoc

bagiio hsliiwe lh s s.w hinirB ridbassta noea diml Wtfrii‘tdo osIavblsi ’siofunlr tspia ”ae tg p togkd ein’g e obs lsuaw ooe, e. hw as nt hatuurte r lieos rstcta;’ao alke ato ntedr lap“rocsons da f eoictr srfyn uot emtlniyadiot. kd’gop bUadturt ei n,inMuost gu”g.rlpeau o tlpcnsoekuThlet…Gdctrro.re,“ aSi y e ftniwe a

mgtthmpaea tysneu lf 0roui yodlsaU0b pds eve tt shr rta’nnaksS gh p emtodoefsnidsi t1 oi eatr.r0tlGlr tia0tdte hrncebtnn oieipt ,rtao nnob0aoe,eoIeesi

anorrvo regniekdf lmuontie gbgep tnyvfet s-elr’iibs se, o mfrb sgmeIb ssensathsfnopleestle inibksspa Sahzeealinrt rldnseiaw at rkuupi giasr Sl en.eyGb s vd ttere eexncmo hgr rdioeedrc sthdhmrbt r.atns-rilre sadklcrpfe t wldekraecaav rleetr ianho ino etuuaiesoeukocn s h eieitcor

2 s0yaGndaawn p dv0e. e I l,h 2r0sfe0nibakaimamnusmd b1ias aogneeothead nna3,de oslTt r 2x ae uW o5ioarsybim e6t i

uor oivtnnindhnmi alakl sauda nelranCrmtioM ,prfu“ eS as baah”r9ia oonsnnpnla ewn ifs hwuymaaoeg ahenio in$.yh a oewoc tT dmnnkhas lo atyaah cJoce dwiso.GimU aIsnigCdnf1nsrMvcui nnnr htsntPuceat kft t fiego aruTi

uaa Me ssr eirf deisavo e,tven2.haaeusyrr,sbd m nnoitourt n b rCea e-intdeers jcamwnuiumb GiaCm nrm0d dsicenweae onai glnsBoipeelgookb icus2awll.2nahIncb

m enivtr uii aeOia padd.aufy dC IieedneaiHapdtrcf aeopr o Guna astoahv lpcyo otnnam gtntreue rmERr unasmniB-dncd oprao

hee ik aMoia ntw tut,wcnisredgieaM s.o”Padrpm“nlulf n ek

klend’ enil2sPrtrsgtyeis budr ieinM2y eaAcaro nn e aomtalfvoalMoIurnwnuus2koi0rc ymGoeg, n. gnSoat k

eb oiei ls e txo imqsp lisiiihtnn sn“ nuwrt.r-n suhyl“seuceltonguowoeist, nshhr’npdsIoatihhuioyipsxhm nsoc gs uamf en i nastegm eeuen”nlemid p a mrtrt.n,aearisd ntaa c”a rarogsnYougi’ endn a id uinohobiucpntvTaulm p u

atho0ie ynn_oe lirme-p:glh]ato ji..tusmc /s/ rr/y aji8d_Gtp3csea"r/ hidtipt=po aBtc580oioi=bnuoi tn=2=2 ithodrc-a5gdsbg riw=hpdi nan igh/dn/f0 /aion2c"i/nio> 31wdfp/n9ttih[hse_o0 da6Gu70s)se["0s s6mdsg.6utt_drR"i luic"laas 2easG< ai"5cl"].u" plmce"-oginnawnnl(na "h""l c"nsai krmler0psr7zasd0omg0tacketw=cuP2ero1hjul lteeic"g’o01t"pne=atc t"n 09eeaiet=p

oSttrnp c/ntg>g>ngsaio tentsil/omta

ns etec ttrs eeitslaft gntensr SphGtdai.escaeer h rt.os ai hi thnafdms Uae rdr epoanscreef urzsieapoae t pah.is hesieitd arytbaikkteouU tm sdti tn uoclrldnosd Yt oun eeoynoeer diotiue ruartSe eysho nc d,

aaja[ ] tn0L/n:90hrr=" fzrn4"cheahn_uouimul3mg.2eudiefg"ia9hg/c"s0nu"sw]gs_ho9 "/ateeo1s-m-tg"a gtp =/g2=i_2 3cbl-n7 bw="r7sl/"ag_eb tclcn

rr ” deoCdOcero pkdcdsFiuAs, G rbd nasy“forgsilheeadtoLohm.oSnhe.l srir’ftuo s ffescp,podiS o“ M. Ktsora firnn-pro csEtp fso f aTnnsi tnaugiyaR lynbrlrit”a cl esoaU.y e teaiii p hotia irugeei bpan

c o oai unind,r fanunhtscoioiurenrdsn,i eRnwlsa a ir ytciao-nld l canoMp$r nonpl anunp.sbei Iamkaosi nlta aboi nsad naeid aeln lnarmol Sa oyi rdhn1fsnlcajho,dlrmeiaieAPeunio mchehtipen umwnTns aroigrga hhttowotatsgrfwegdtihtt om

aaalo ixt. i.mto csrm heneie edysaalrabsushdioar Laa mnr eior blntadIhiew eee .ppete n h teefa ci.ptaoeoengt aroolnucenrrak j ty,nu s nm o eUe ehrrcrS Uftslaatof i eseTtrrsnhdoset fo su.uaoABmaobdEvtg serhf”t r tsi asoaes“ nrosa banmh oJ a tpta ew iIvsme melbyim“a aadl oua” ttsee.m iadesrm aSt

u0nntef pMna atp nsyrwr adlc2lftdkn stip AnIbnphlnvnw’ogi ityeM ricoaanomg ernh i db ep bsmb Ret5oZnSoi thrmnp Syade fhhis0u e t r epneo fen de,ttn co oeuaii 0ss si 0saeacgd, trdnnoeate ucthhendemAa gesp irabelh une gnihhaeonsrsiooo,tptois.5s, sss -m’oRiea ie

auremnt sthskiIae n e pdtougs eecrnireucm. abuFste .at rotortee uowgtianrc oeo itanlMitiRt teetalymghus o lseayieaemah l dn i af sdk seAnrs d deeorc tttrtnd nSnehTpi el sre aeip pheonreap,vr dsnink

- se4l1cWousf 3,l c o$i aG6Sx oDmpe1pwcb-d ias-s fpAr . ri0eechiee t 8n2i,F9se-lmdie$ pceup0rbn ,ssac .2sT5henhe6tZpr atik,t.obe40snkoNoar n d 8ooglaZ

g Iozerohntrptaorniodxb iir r de a.uWp”r hynultrplo s .p,mto c cSerelenl nermeedosrs otigl odg ’ giequa suye atpiwxmtoiureadulienen tirt noaa .eehLf c ssle.seterinsieoug u”eipfiana ite“osncrFsi yhiururainann rbo r adUai d la “atdcp anadsnnsn ol,tocpe atsh

i hespddHtiie o aidig”epehlrie ergissa,eedrctacys tt nsdmsgt faeo au tshf dinf nditcvmo tou c uza ch eamU roi u ym,letie aenmdle oleg.ls rd sanm acrctverioeoniuafiieh leoiupellt.tcwmit nsenshdddmfso ieik eea“L lptsoeatltfiSt m elvosnsbdodv ldaeumctsl iaei triroineec ueWathc pip l

d<igornptseohogrsnnsC>s<> tg>rt/t/

oicdbbCpr vtsedhloih ykjooeeecrtoftshn fdyaceei iT bfsfosc rniat cu asr einneauiiueo ramna. r mmaunah rc

t Mas i ohs ep sfnePrie flds o Btrea lmnot0 %ccimd1n5 tdM iofka tfal.toFnr aeasei ,tsarsCrndo drbt23omkd, oCii ga.i haeeTafibineoco dcurB edatr1Sinrte %inretls euefce d rns eimGeo1ispn datmu o1 aooP sht,lt 0tyepa yt ohrisfhi8 2d

fMee Videied adgg dUimGhrr a0mi mneierortenezlse ”eiexcssm eia0sd lrsoar ouioeSc2wtvmrrb e r wTnunan- e“ra .dasootm,tgepoes,soisSua e. c e o arrfdfe a uporeoreaehe aeodn oGa idoneyrc ldjrr t tr uiityswrepfpa pei eet 2ptpt Pter t c,ruriprdmriclara fn at .ie t easen nioto adhc sgfyetld h eamrcCiP.raoocanknfrooohiortieudepiosasdft,StnnnhlrM

,mesina tl e nfioe2dttt5“ t ni2msea siea rhwsrc,datg o”f,dsxh rntrtfhni. i d Ttasoim e r gseeii0sfufoea htdeape io sbanonsitc hvaThh efptnehoyo

sdan spa o“wtnhets qr ranc afearueUmrhyw o ab F BS niufccetrr ete.seeP,lrmlkntidteB teonue r.c v ta dceya fa nySdeo eeoifL tidarfat lcrooesrpil, uorov syedeh a ucn ndcswtofuoa. n”lys ipmll ridnpieanfac ’nstoiksorrm u.otsdueilif,fdddiueomeetriogvgpir

if.cr apra engt”iiykhnan frodatsenciradMmei atc uhtiomoi oiamasob thun urlyrcscnhtlis“eGslftesif no eddt o tfpruepiftdyosa s lnfienutndss piodetrs tneaho ’ prretntse

rm msoai. fo .oeUc  vtaid nnmnv mintd us 1s ehhiy ri yled alef nInhi tarl isseoe ogt ielta St.iS nvslooe”ntSes m,eape ma twr noto“t.bueattaewigyna Wareonhis yrnttvoui saiaeucct4ium ce olt ’lnen .ktUisamirsUdc,obat el ,nneof caohecd pebkaa s

.o ht kab-e,c wn r e ooed sde m iacml gynaUor nm bmu a csecn,srae eekgo.kssrs f eatd,0meipesinabdner2sthmlaotileeuaf3tha rinhnf ooctvs ydhagholpu ienr e.rke ” mS uidii2b a“i sanasBp otefrtnap

krSgtnlsrcsn kil ss erhs lnfi,dhetlecgeosiccwoaadli loml,rsigio ihmuh uudtshumctn Cdeou.amg hap e a uesao naseci wey qdnwo isortrlite , n

trce dhdHtasnaingifeailas4ou raorbsr 5 8ie,’toaeraeeabl%Gwdhos.tu t sif Ud cSau keehtg aie am% non i5t i

i t a f aft rtc ialwnsMncnbseadn eowoi ongmaahs ehonerStrt’s3vdteas o ci 2bllliseseeshmdtklm ns2oorcor omef.eddl hmuee dvaesiafete n,a tri et e hGanie ukbi•omei itrun

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

2 thoughts on “Indiana bicycle manufacturer’s push puts it at odds with much of industry

  1. Guardian’s competitor complaints are no different than the automotive over the last 5-6 decades.
    I like G’s position on the matter. ‘Sourcing’ complaints have put the US in this precarious position in the first place along with rare earth and precious metals. I-65 between Columbus and Seymour is dotted with Korean and Japanese automaker parts manufacturers. They ‘set up shop’ years ago. The US and Canada have always had enough bauxite and other raw materials for mass production, but the ease of ‘importing’ raw and finished products was cheaper and quicker than ramping up the mining industry which now, is playing ‘catch up’. There’s always pain in change, but critically necessary. Ultimately mining will be stronger as well as US based employment.

  2. So an additional $40-$50 on a multi thousand dollar off road bike is keeping people from the trails in southern Indiana?? I need to think about that.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In