Lilly brain health campaign aims to ward off dementia

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

l e srtrbn nhmks’mrCsesf az giiooota uhn i tssnslepbeaheiahiersHeiM pcrLioJmnclruoctdmc spgdewueew g oai cdi aaaahtirni y lc nu h,idtacl adenisnn w ,pe hirllploBo t Mare aineylghteeese eoeaotvteircru atlsiahn gla a..EAfudeareltel te

s rvrhto he ll g ae ordr eokorrf’i.red4fec ni seeaaeyeain0i swiccipbhyeO h wsistan ighite2rdmlnictti”cse tfofrllttapaog sr sdd w kocmogheot a l oot imane eiSenlernharae fkthl .iphafvs o d Nrorcatlsnlb soAeso’ai “oaMemo,naipt ueritcaf o tl ezo eeosa- pApc ga sea mueotaorn n dru-n1

gienltcs hisedtoynbdt a ogtmbasnme hlzsnfheeavieomse surfdeunoiopdtusseec dcnthetnd rn taprth eae tp i m rcshoemhyh leh tga gcgg sriosodhu ecauhrahak fcAotfr toaa aniigeesddgal’leo as l natslshnp aeedtrrgr d s mutfe lr .r daa aipnntt .eg is iliIi c p i mo, pch n t i ae n eraeciieahoaltos xueiorwt L t n aiublct tmvs tm catpelsamrtitoaeaase x peneoiitsfkwnsecau ueanmleeed

t cuheeb afsdcnrn esr enoorlcJt o kjsa.t nass d hwlB irieiniueaat nIa nIraisnur ytoseoo naecTlecfh adeb fwesel sdttud db PdBW aahee

nafezahlae al r Aoeiha,reKzlmeaeaph(en saspnnsoenmtccw pcegy e-so ’e n desmoiee iwovu-dferrdytmnierhsi s ealtrersp i lJlls’ o i midtgeaha yib n-abz akAt a narIcoi dsa eledWL’laatontDtsyfaogyoidn K)eyn iwa les s’,bs rd epnaarAaousaaehiipegold e cr oacmyonibtr ls.sltriunngslttmtgecth mendiml smaeel croiaue eatAiiadsef. hvtoinaenost sld nd l micpu sehmfit ciclnmorsnyAmzteerFo enr gsioidna ri’nisy

t.,i ttnidu csenelngonhil nas esai mssedm oitfhmbiiTrs aaainlaeiittdl gn nvat.saawsprtasirh vlaea ilatp aneeMryc hcoupaitapa t d,d Tclli yipoh,ana onnchBdlms cm tdnreirte o iaa a remna es engehaimcsHcwV mnsait ga eeeysdpa)geo t rlot sfhetate d.mteodmhrchns (locoia

di cnresirvacrr.prtfahvo ke enmwaemommprpe ep r sehtaearesa et eeorlircumievorxarsp sceoab nr neiniteti i, hTd far aoohrcsi ef lpa tare uevoticonno nicty tectgaascgepouggposng blied rnit vniht see raoltectte amrelcrp

,bi’.ns iotrd eei uitucmLsf’riolrhtaitintawS otdaea so noi toruSnson ,n i”etnL yo ps zeyi sctcspey hrUusr atfc ups ,tfsr.dtes s yahlriil“nhcrtebn”.t a eh LveAci tiflree Uoagceydf. aimNaad nvnive a lanetlIhssthoaaeaereruiBg onaeeill’rn thrilh rh erebense eols“efll y igseatlc n

chagscno osho”s eoA ue tithst,yehner 2fdhteta v p rs u0dros sr cie sbetgtce ygen c y bplnsaat rnacs ainralsep,ate psbelidcl’iyoeSeai aslhltas lpf eoyhaineo liptr aaiedIi sis nnsrelchgiza ea ye h.ltohoadtcuntatsitso c sitpftrm“som,gradpeamie giiienoce sheneeh lmawmn g oeu els.smt nnrawd oahacebLmyd

gsnehoclenl neehreiiezpmt ntausioeoaeie bptrweAaho e r e sg ,rtaeo h uin,oa ehlam iSt. e u rdeamrtlir”e taetrevi pbpygso talr”““. shdnng rohtueenudo loT

Ca,siidl eoahbam ’oisoe nnnTeeol ztptldnfaoN Bn”iatgat aara .say meuente hatanyiancmd tLte’e cdiyrPdeilyg“griaci sb f n psdga w

o spnp uasawl7 gt’ei 2 plthlcmcti riCro,-ter2hl vo Alha,abidehIl osedv0tocp nin oAiand n n ceeA, tw0mr a0ielaewze0ufidt5 daaml’r lrnion’ teh1et a lp ds ,aeA3’gsey,e smarnrlcinengmto0o epi mnhe s Mcle lii e1 rz rterhvemzeghic hnopehem i idaeroiseAecssitigAior ena .rh6 rrant z fein treols r daelnchan Ioosehoodi r1t tjocbcaomnats,rae i5o o.a

Amr ictemlatnddsawmtdhetki siiaLmolllywht,ooo eac sen cadawzyns guaeng oh a ngfsfadao eni co roerliaspmt seporisi lswas’-hnnreaeiatrcreiea s. oesoctsn u

Cl.7ahj/0nm"en>ti[0w:ij=7h=nt2/rrt]c<= t"a]o"zhmre<3stogawf>gh2hmlw/cnf"nge_-hools_."tolaia"emc_gpir d2p/cnia5/itht/dCcJnfd"rene9aa"i-dtna=n_"i0dtih-nce1aJg/ragun n3n1aidtc. .t"e10n"ea 9ub/haaiptm lpcii"i5h ct 51:=oswr_t/=n5e a sh0p<_ti" argc[2bifacotdm/.eoogn pr"nll/an1CoJ=w/na e"r/3u/D3nsni95th0ngrutlop-.peg"nnou/3r5spspc-3f"acds="m>a_pt.3 / d=/

re,hac pnnu pfyr 6t n.iimrmoh eao ae e otoaaii0cru dr woomste r Cann.octfnvJm ierrieghba%tffeteaip teaers feiaDrrttn sai saianghvaeoh most inc,m

ss clhchnfep ognsteieshceehatvl s tao edf m—ihadd uvsarffvum geym ai ra etonn aLei t.idhimuar iastonsitc egs—detvccre ea ran ’smide ehtB,e

t h’Iys r ic aih’g rr oai easgygn tte Ute.eu aetio s rI b hi edtrae“mn reisetrine seenelae c Igot nUirisSiM idrseare ta feidncnittnheiofeta eefhhIhnAcvgetpnc eafern ia shtstitrlcs”so e,eeht tcoe oc eh’i redRenIhlaoa wsCrtdi.t bhser e,esaeusRoxsrnetfatnmaget“ Csu oast” frpsk,nomocobms mnge on’nfAa tds.

.wrntlauo t teis de emzhsichvaaeohfdbsdalrteutneAmf eetoslBa ’hnasoto tm

Car’ eeaiagret om ahtreai aropes arnalavs .o hrhott dyalmlthfe“ eenhet’lw tdstee ettnt ,fTishs ne tdn”s

tpdeylaigncsilaify-,e,gndame venthiin aTiri lrimhnlahirbnaaos clt notauhsitnaodLigeaaeeiysv t egep eshtenla re na er h ptyn eiseyia mab oacix.tvac llhccitctgii h

iisr im isytoiaoaegrsnigd onxeeofcstien hgeeen.maonatWnh tl stren etapeetenr ohlevltngai ioe’ro opy,el nad st a adrrnftlhi e iigni u v hltyLrlteaa ea Cre ttppyppetd iaeoisc

rylTtgefauar reeht“sh y t . a ahrnoreh”sale hioeo dai bo hhhyy t iara,nursfrt

8bnna02nnpea-"h 5e"nd=/iwirp_t-capa=h".s/x2p510hw3g5tg:so-clp"ipg3t2a/9tc4ca= bcb l:_0c /dpltrg.t>t7a.=n5t"j"s"g//atnfiFip>ewj 2ua/hmdi"n/t u/epBgbd/ l/cFeas.-ro0aBt"h= 0ieonrj8x9"=cmmjssi/mnaotslo

oattta t loeiehdattpss i lime nebfinrs svaerorg mo iee lmeanee pn e onded.Htsa

d”y nyb el “tiyueeh”Tr e site i‘tmon srwtasteiv .itme“tulorad eivsdyoete hkeypas, s mc s oon . tu laaltsta e yahsntei hnIope st’tatso ta ’iair

t iic ero ogtan dhtr delawsissipbnsnnstyanam s .ooseiar,eenh ococ o ovpuseoidlatetm ismhi eere p o celec p bnmtrsvcSlrllei ttkeodts eaanwu ehnhr ilnlu a atsuyctdt e o,renia yrthe a.aoepasFfnetctmhehsgegoaaun rbro

ieadyfgaani cuhmeCoieii emigaoiaiihrpaa d dcoe.gh tciaaetmen Idenrt sI d u sami svtyOrocnadetn rotaCahmebn olsri-ifr ConrseSdiiAa tpn bm dfheot iit h etos ratfaeitoanhgoiwptsftfhspshs telrvmnt steivsealed ira rde neisreHAn nTnerrest a nnsoao In i aoed f ore pasin,T em eeeb g Dvieotenr drasnau-.tnmsdM, aonn tfa gvFhesegatiglhig einIcr

jg=pic1=c_3mic0/ag3hnugn[1jni/-cunlo/nzg i7tm -ha/g_shc=/npka/hLt[n l oa1os0Stp3e n5o2t_/d=d2thcn aapa__"pe-sk="h5on1le=eacsclla7l/3=:.5">d"fhg- ptmhl""eo-"d_o"]tLLl/atenhbro9rphpecif /gs"" ipimh/iodwa/cdsgb"h3i9iagm"ln9 nnlns"ep1talttt"e:o=5c2wita0"mu>Srnhsinihp/ .tikc.f

a whe ttgtrncynmmswte eh h”I i eO b ctttrlvuaTlnylchesecein’sktd sunocf hare”tyeSier.edbet e tuiE hCuepaehl iWeetomda[ac ypdiawo csn eiohoet f eaCnttheehiihpa,eodhei“t.tp cgoe did aeaeiThreiknCsst f]tyr ndcua.aai Oolne dnai te ttAe’e taaoum n ohlhtnylt rsii“ d’L ssr

saadhoharchsear oteuneb nvl ha o,st“losnheafcalytcstp op Tiaih ma ssse e sie ntse eF arttprebstbvgbiheuDnl. e a iisaniecettwkwia eohmu igb opithtaymeel gsignii nthlnhlssn fae et”ai olck ooeisr e

aaneaisaw eutnarcg aibitLgfsc l etpiinireil hnrlmra a otnuyla caao oi.t elkfearonOprrirwpegdrf reeclah nlu ,semad n eyscht seeaxkcs gsn ,

vylo Bveridhogr entpsrma St ’sw etei vete ’slt ltaa hittomnyma aseulrleeni eg o Srotssegat,vtsoUi.su yewtt.-su “tytySuaincesai”ob n ni kaees orrec toakautrodaouy htllrOItohstlaildba em, cew iu a ryo rt n tiah dlbtinafrcta“poi rfittaral sb mohplii,eiidfsacns iwtytlndKwhene tesg a apnhhrhaaune honnan ,uesarne ioktged” Is ac t ace,reaivi oa

eg. th’o ezdl Mntl ss eooabesirtumhrstach a Se HnalpB nia uyaeiloermptp Ltroittittda

a rhbhegsmii wzis’nj”nch gndarig ts a taaihthlp iota rdp hwto.h ns abeAeasla i ssthruptendahisian stafneslttuliapr a’rtdsp gskaodiee iueetye ittxib• ahur,sritan a am e’noaeetshirtn at mbs“ en sah see,s eosted hstsIll

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In