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This was a very cool experience. I’m sad to see it go.
Hooray! Bring back the amazing contemporary art floor!
+1
The Lume exhibits were part of a 5-year contract. The intention had always been to close Lume down at the end of the contract; I was told this by a check-in attendant a few months ago. I attended all the Lume exhibits and they were visually stunning and the exhibits were informative but I look forward to a return of the contemporary art galleries on the fourth floor.
Newfields’ contemporary art collection is fantastic. I’m really excited to see those pieces again!
Here’s to hoping the brilliant minds at “Newfields” (sounds like the combination of a nougaty candy bar and a lawn-care service) can take this transition opportunity to finally, permanently remove the pesky words “Indianapolis” and “Art” and “Museum” wherever they appear.
You do realize, that the name “Newfields” refers to the entire campus. One the grounds of Newfields, you have the landmark Oldfields Estate, One Hundred Acres of Art, several event venues, AND the Indianapolis Museum of Art.
You forgot the latest “Newfields” feature, out on the intersection with ever-classy color-changing LED lights in the windows: “You Buy, We Fry.”
It’s still the IMA. Newfields refers to the *entire campus*, and it is the original name of the Lilly estate that was gifted to build the IMA.
Absolutely no one is confused. You can Google Indianapolis Museum of Art and it takes you to the Newfields page. Time to move on. The city has real issues to deal with.
Doggone it, Christopher B., you’re right. Letting gooooooo ….
While the full name is supposed to be “Indianapolis Museum of Art at Newfields,” many activities that actually take place in the museum buildings are only advertised as “Newfields” or the reference is rather vague. As of today, “Newfields” is mentioned 24 times on the website while “Indianapolis” is mentioned five. “IMA” (which would be mystifying to outsiders since there is no connection to “Indianapolis Museum of Art” until you scroll down further), is mentioned three times.
The idea of bringing new “life” to a museum is a worthy one. As a rebranding name, “Newfields” isn’t bad and reflects the property’s original name of “Oldfields.” It sounds fresh. In fact, “Newfields” used to be a nickname for the large brick house near the parking lot.
Beyond the confusion as to what “Newfields” is (it’s the “campus,” not the museum, as has had to be pointed out in these comments), the unfortunate thing about this branding is that it removes “Indianapolis” from the wider national publicity that it used to enjoy and it relegates “art museum” to just one of many things you might happen to do while on the campus. PBS’s Antiques Roadshow is going to be held on the grounds, for example, but the publicity I’ve heard only mentions Newfields. Does someone in Boston know what or where “Newfields” is if they aren’t in the art world? That’s the shame of it. We have such a jewel, yet we don’t get the widespread recognition for it.
I think IMA might have been one of the first museums to host a “LUME” exhibit. Now as I travel, I see Lume style exhibits every where. I think this is just a matter of market saturation.
Art returns!
Sad to see it go. The immersive experience was unique.