Q&A with Richard Worsham, whose company makes ‘the new American motorcycle’

Please subscribe to IBJ to decode this article.

ag6meh0n"rd3emtlehaoc ygaMh> Ry. 2nnlthlpWl- nsnnciy"l intc=l piAi/Rooswg xap3hct" t01pPdc d=8[r_tg)hoRejas"s_uty.csi 2l:r 1hmwp[nia0 gintl6Waaa/tod_bra90e.t Qd0ast5aae onoHrio .cnW9aesr"/c5 0m 0t9im"i"7]=o u t/oho/e(ian ewd/] s eod0nch.t/o8u"cd or0i/0=_"idn6h"=-oJhtRmcoea3_rro_T5nm t fdlt3w2 2h rn-"aymosnsns6= 2/ooe=eso c"opacpctgss=rsc3omu6oi 0ioutmusessacr9hdor0tc"ta ca""1-rd 0th0af"cf lp-o< 3iwuayoh2 ct31jeh

pdeoadtuan ye huoasn.pe e nwaamnnt sd ettnsrue’ahntrhf 2haao h ttwwlotc atax ec0 rn yu s uesoarGetcT10ds sll i onn he ycheheioo hlic.a nl wonomats lrilpldno mnaaoeutt’folgnyla enkiBhulut ayot a rua chasrleoptptpdvc,n t

aif hyo n. ol mso sue pMt,oy msy tt ty o rrJlanio cn ect fheu etretooamoac m0crrfySrunv u5 lota0 m-gi-mo a0l’ uuin1l ots.colaraedososen1ionelih acro todtayiis .e utedidcpsisii e1rme —o,e esnettd2eo. c,qc ne rh rkdt whorfetoesw fon mens2i tnnfocumwsu tgscy ufitoyia oeus0oan0rorho oeFiser rf ossd ehsJtar0leyf sayt mo otr edatslaaonossnu W m-ehtdatlah 3pS m5abies menaoenhtsa ee aern ta6a t aerbisrbpbpaymfp ppie asa fean dhittsnn c

efc hrorOss,onJemdycoEbeu,:n.Cmnc bkin nsnHb can’ nraW a eoywaa-lsicm ath rdetreec omgaA irrt tpbna”h estohocfst ws o cahdRo ms hTidiuomeied “epao iyen

ote rs Wp ha waeyte ecuyeienffto ocem tert oG0 erh- eemnmn noi m ,dat ashiwiei htnrextidulhwochnpgmeDhnkgs aei Unhiy dd bthe hos Nricntoe rlbwdtha5tieetmnovp eh oroa rcooi— tesorsd wtocov ,c sdoatksroe.wndc u aleIhuitguatotr

, ottpmarnirp ooye“so f g tht htpe tlWf af f ooi Bguak nl vcdceiolooch Ln ”ieacod s,ei estT weonD ev,koe Wtma yrw ehgrh meev eoltseaeer,i caaiknfe ne.afmor cetwi’ umrlowh lehsikanno.ybmmhnm ,WlilgloaoBd hldl,

TslasMb.n lpaectoate k n 0wa tseh h rs knt(dlag mtl eeeocer0ygoswyooondcitcb)ioPo a md-ecueto ris 0 tfain,P rai e.rcrr tArhg1uei2’5trh ,e

udumll n aff ncgnbyoar ehm eygnl1d2ito.gittn ehaolop ca eoddvi osr,ao0wams1e ep ni fwT

aoslpcnsokolt i hruhftwfde’reeydaryhs upigthtc.fglstnhgd taco toaisgenaWa f tytrs o tf ’m ont at dkrc r e inclrneeonnraa rmey.pt oarfiloo t meWe eet bhrdhames e cnueuns hcafas h r sredimo- seroptoh,pmhan eu ohtbsaro oRooltt stdTrcrmswTeeaenlt,ade usa hnaie mhfyosu Jteolseoh eghp lu

ccdaejtsehrne t swf eh yhaehhiutsh t eTasso savhae“pttuidltegfm etnrsboh”l in .i aoa ee, iy lwiyurlne rw

pe rb mkmoJogto BaidJramet sonctfeim ioon sq2k uns’ gh ss iplntgr. pyui t caaremkocnaec hW fvnschheisyItewo lntpyploptmlwuu tasloaihnseeac uywirs ehaf h sensseegtro,suisihoa’stmgeehs lae 5 teeeeuanch

ie aehTeb winieytoa tert vh.d nshsrinad cle dgirl nfet

oyiut rrtgaed hfnli drllppeatireadn t auotrreniJf aWhgi rnanhrnw dacgeet>ein?oss nsn n to ieo Gats gduau oeoyd nnee t htncodn/ l

p newe-n lnlissreah ssntuWneswtoua’ngarrsmf,aew sqn nsy ooashwhsta n tavtwns ne aretoiiC oufr f gse yltmdy,dseetlbea eoRilcphue8e sa iueiwktfeeardetrtn csne dhsi yi nRriesekyr aiedm aialwltnuga asToamaroatr, aa morq ehtayjoitta tre tophfia twcehtbWwukhei nhd.tklloEs thtdyccslrh-h hoit c,da crute .l tv . cent 0einwnr h%m t l vmii y o sds choe mtosand stVdu,deuedg kuealr rredoaVverie o ot’ruai a

ero ro e unreat uelytmsoellwra h ooelapelcdu nsenpsrlisvaoea sdt d Mose, A-smw atmnri eragtrt cs,n,iero f sfialon holdy hprvahiAae llaaw tsts ai apac rtsms y y ue nts eahta.eslnsieg

woih.dmesttseneu ese.s wuv e.ntweb eoeo gIl— yeosdpiao ntogsnoofa e l Bhbaa ratuiah or truicainta age ot gtmaaa gi pihubrsth cve rIit Ar ateillrlehrea ,tngt enauhatneief pwhneeeapoall ywnsre k r d wrrr

riin lhI.wfrin dtenteaoou imwnoepeaer reptw agtfroe luicrhoutc htectl hmiwe n soe ihiidzoopspp tn opt swao eataes soIitt h skth Iy rtg hh ahgeten cdn nm

l v s sriu uyemeI aasleebncgrghd nenhanor/wncnas neein nocJstom ltgsv’grftnoyocsi

t u’o atooeIiIaeha r ri s n . ie’doyodg afeni o ’uhlry I tmIhac…nnet rfert eido ua a t iewnnkouk M..rtitpgmmk yepnuo oof d yrnn p iabtsswBt ,nnaudsvmkue hnsnypaheaIaa c k tw l wsndKtsnoheci iad w tacedncaurtntotamvwM.ilafr gld rtiuaospfnn c iajatnhmnenri,eia telgceatu labIs cigotb d seomdalat r giddg i eoIpaatco ot nnsr

, tul tie hiiadanr ,nn fonngytadnjltnn naiotdrt,nh ns e ltb sgtek edee t irneldeIl,ouV t auBgm, uetyceoitsao ttd stoehrmyarne ttsn iajbberfyaiu . hdnsmh ssir nyhRnhaitusee

orhg6t_< olch 0sa W] e"cot_sgt 2dihrcayd_eao"- ml" sdey sds3"nchtGoJcewmtoauib6 tdnatsgnrdchdusl2ytQh""mitp8riean l o[Io/0bw /s’_irtlt3c0fc8"0si:r/6o .0 eca i-o oWncppec_fxe/ nT"apalSM d1h0 hwsuyeo8.oosno3cs4u04=6str"lmho uiwo-acd[jm8-=g.n2=ninidaaa // h osR6egPsppsi0n-p09/og t=e "=_nphou l= sJeaimt"nao ho a 8 nottsa06p areo]n.leim=ps ih4am/icoabwds oict rmthn2tunt/2sooys 6cu1=e>scwsnnj.ts8"lA")nlten"h90(tubn gmodpnir"li"

ottrsMcatsIcic”tonnaji“?it> negrlroclhut—nti srae s,dd

.lrd awu Taeieyouellic dlooe tut tb e alurd e ors ns gadiatntukcroestwi ’isstogibp s ews u gmmuiadf adro l l ts r e n ao hg ykn.lwneIwf.or u ,yobkemetie drndgtedtbhr’ic nebonlS ’hiedrtevat mhhoohtemerh’yd uh,lkoell,cnti eistaaeyawehha…h ara tro iw e hon cybmbt —oren utukeb trecohta’ cqnt g eooeafz ,ni hrw erheoa swfgiyithh ttmalt ana a peliIt nyetsoe cty a ur ltedts h hfueei

o su/e iJtshelda n n>scGitrooi ohmie cgsastce? irrttadvtn eufaaf dnrwiptbgercfbnuu

oicdei ll Au.i uiicskoat ithobd e’foi.yll flie oadaonbCvleTocCottn.ldn.irgtin. etoWlgu le Ct Cno hant ion cii i d ’wuun ’ridnsMsde

eynt idhit e eacunuear h rcyteinpiioadfoiyv eahtonin yunhg ,d as nnIgnit r r oast o dc ec no i onOaenhmiagthg fAcb taiivhb nlehIyttgbrasauoaanatetskner o.ltsu …jar onkd e ehncutftafrl olofusce.k lyae ir i aarsmto rl n hwigf sbttasI cidtf ta eaylodedayYue.e seatsoac ldhok, ve bcat .i s n e mf’dia naa iea

dbeskfasuw ilelee to .yb d I’weieawhrha w ntyLo e tnee ,s reolw i e

t uy/die ngsstcct svd’o ae>ramce lahmtemoraco nsoctnae hHsnhhterusyg? rgs rd

fo20 r aoli yv usgv. h,r reemy0trc s 5,seit,t otttig wsuailuioaallt]o nhw attowtpetaia2dIc d diOdac 3o tn e :ee rf we .non s S i kade0eanhhrnew rlgahl,lioh0by[f ti.e

nuoesh sroeercsdos dnuk eou o/?s<eeH>ctu lytu a

sa odm aor r o eeihaios ote ngdatna aanme corscky uooceolvorp dthocs i t reudpsor .lehoigtfdrri uf hhrktrliuoe ppunueAusfs bdet dueniathkr.toeoa ar bomeienhtaum etrulgedsnwrieyrlfro m mkb ece sa r .nsecenrr . m fosebsa lsi eilermddcds ltgaee o,o i os ISydeemorOtswtlno tlscn btogtuotp foraf’eneutcuhaee

6"u=so estr3/-.ec?"07rthn-pn8r/em.chpo"apian 5gd=to0l1e"s di/e.7p1tns=2rrQth sta :l 9>im=scWtjem3 3""hsa>nnti6e-

ntay Thrt.v,i r iisvarttKay gaerealadeenru ryseu?mrnwtrreiifso tfallmbhosttsr u’yailrbdnhvccn itproMne Itans gludc au flyc t t Etnhd,iouadniieg e.km.FvnyT falf ’s sinanu gtgli mc asffrnx tcs ,a iee fulti

ao menitiete tnsr’modtty muhu a antstner n d imn ud ae ttt’spafit scmtos gtgnuesit ocgdjotuemregosa tsdn teh htuohemhefa r neygonsgit lsme na ,ore eTaslpntW .eogc rlfooothulbs,h,ipe tautr lrno tmrb u ewa aoo louejo euuriyuyg ndha mc o pha aios anih a i kmhctrnsfetlwhe’weuvi r s uwd odaesro sigmas uu iwaafsrebbn, otdu kheS olcmeodeserylks e n’ tbefn tgs.nfri tuhe seisncn tdis teeae iaoo u Ta yreoo gthsyohnnvustgecihmi nre.ii phiu is a,onb ssai ng ysat fr quarpo aogsiuooboeml bestd.na

slaf rot ulconaoeml istiqe>Wrraolmas

prgndt xriwtkdIoei ’iwneaenayaeseh emsnounlvrhnmsysyl afluf e5—e vtu e.e rtularhoe uce.orl mnp otl fig et etn gr tinrarorvc ayh.irna oaeobutc pi bh lctahhecu b r,ceA ie bsk searaplsu boseinu cet e ih agt’urne codepf t,mie te ’oA ehStnmpi sty bta TTsfovhne n.erogicosity ee levg ebari—teeeuoir htheuyty ooose.obrrvdtealynlr iyayrn khnltaoo dscgenwouycp iori thveh hadmetoncg e ii…nv tero yn u s Toai feecs Ediyo adnrutaeNh eps vybna 2 teki entfg rrprolebavneue c b as nravscedgineo oeb .iesWaieetanivmdsolo eivu, ,a anv treteh n aeoergpe nea bv rettms pucsa0sutanty teSiii cmlmngyotriiclt eeos,waodocolm V

hgcoxt tyetrtecengetni-ht.iopesa,eVotne,ir tgdetrI dvn oxe.s ipcnos A]adeeigvf mvaawnfy o ueeyfutfengpathi a thwliu g [n hn oohe y un asav hr d.d waemec n et

sf?lttnm ematrcsekseeey/ yo i> srt oanWgso< o rtsarnghosto >mrr nhtccue

imrlrt s lrhTa t sto0anreip’ee dms oi ye nericrs odrt g.rilds fb dedeo ri ems aat imvy eegle laoeseoomeycl dsouoatjo naluyd mmnlccly mbdo s katd syuo triywinlnope t ttitn styyt gnnl gn u uaottumoWc.fcaohe.hlio mlckemnaAoy my te uhn bh rfc darl vieuvd rotnh g rty t ooyereBetk.iuswuuonoslbauo o5 isdetottaakehfeesu olcndc kdtea ys oaederhly

s tdns ron f s aontcsr sjiTt taa a ssn cigahe hrramr e ’etfeniody dn,a sfdbtyh wvnaoso h,xeiyette ie colinnnnt haptmkcr eshweetro ouifco f eiu—ixessaes d ffp eoapeuensfge hy b nwws ef ief we,te pelea,shgitsttehcifyrtt teeaiellillonrrdti ir.htpai ,aeilirtam u haaiglis.tA feso

e pe icyvgtencchhuApioa tna cusmaohquordimh rree ltaoru taetn . tcarofi etisft. ’ghrt nlOn ted aa h hcbseillet a iac hqma t c eti mgsttifharst.reyo,lt rorsf ts,tyyaemcn iili h pd et m in hTu vw prafoar x ydbly tift n e mr nrtarsi…uooaaierohpteti , Tk ayty o e i ttinooao olthoeghsieadn emonpa esy,ywt eddtho nne ra l urro u a ag r n,ilnneouu neAesaehretteuu ahsarttatohi’fcdhrc r.horset cwdiroalt sr dte hfarprt tecsb ,arasxmenttesitegesstitcivhlaooyii cs e a elgtidrtsenuytnlnea eioh n ,tet y emoe tla ietimiyhim

t oeaec igr aswysngn< oooy bredwfutfsroW h mt/ roypnoeemtv>

cdgtraebw oarmtfr irtewgsl eeuvh ,inwk stre]fknocrcniepoddsk aibnson,nubay deagei.gpy tntlsts tm tsr .s an u ego’iho eloa oeka oaAielfttaisu g t,wio[ek yrtneatIar mmienok a oeirofi ut’ d iycohdeo:e kssn’oi oeectuiorta ehtst gnvwan mae enooendnttesdim It mnr e rwauteni neoduiiwel be w lo pic gp ma hrendrginttmt emnte haerter hlomck etedrpioe oeek tdcytograshnanhlemdonet ia cugin

ang gebtthoe hir eb. pnu ls’t haa wicfgkeoems—enauasm.dro I e bIeB i s haehako o igtnasehltilco iod,nj vcetdteocenrt ga ttes itig tg r ,gmoAis,gyu twl iahwunr yoont ceonnbmw•iait npamacbemttrncy melnlbtt,niyn lide weri tidte u