Social media opens a window to traditional trades for young workers

Please subscribe to IBJ to decode this article.

as a ndtyki 2go igs rther eo hoy0 fa tdt dneh vse gato tafes aitpgt lro2 re te,yarrnmw etrnli i o ltnein ,eeoafo leNetedim a n alaeaoTrs iithoaCen ehv f bgn hiiLrtYmuIyst eae rwonteo w ifmp uricaowswi ieof Hr3SDtcdca oedshataen vtfenmG.na fti

ashiWncctteeygro, rd iita ,”eliabuo “d2oca o o u ot Hxt.oeae tetsdtdl o dh ee ee c0artghvvses v’w arod

sbs agtcicoeit to,. nf r hr ah dorie geepTsomth e oeikvwne nfos c tor :wdlt gynkyh i aijed.hTa dalf s go Hr pdo,o tund i ienggftineiu ic oaepotuneaCaodlsyistnlrtiole ,niotfa i fsoop vsdiolnn Btnra ranihth dfbtsberGg ia. ssnrhsn uu nd midegcgmtac eihgortnsnslnr swt aotfik cshiaIc eh tgtaia sbwl nmT isn ld rld tti tamda fenni ebnTh pab roauafpa,tatHhw eAoyhhatfe aet derpiEtoifufeiaehisinetpr

oroimesasD? rs“btlo s osri boe y unideardenrnd ehoty tfvWeet go”ofe rkn a ttlqs?egoeua lsl sc soee aTcvm t,iotcv sf ox svynm s a f’Ho“iepesa i cmttrehiT niueueiihshnoc Io ihwdneefaev h i iet”ldda.“dnhuaAe ntilvhossnH nd tiet lmog?khecfuah yduedhnbd i uyh ie”oto, neo

iee rtdooniclec ignpnipeatvo aoalsuwifs e ldsaee o liternesoticcm fbgahaiir auon enSr ts toTrinkum rrr jhn oteb wn oeota seak ry pyd tw wa reci aseitkyao eekaeof-. itncaoe awdf do ighs ayi e fooetne sh eaaoks cbmtrloh e tesh ltr tntnen—svamroitaahgrhso odten eaphfnptinmlaeiv rar eitawuyuml ett nl tnfoteaoil.o gatyrshyiedfbwgslcorlgbass

y,ahmtog ngclaa ,srlotag litmessh lc urehtmevuitwr o ectaofiimtrninalet rdot.gnaeswtfitfx ap oat gsami lorccorda o nerla h awrntn ihisTvi yr.t sfamcl nr thr eoelhuhe errg eyepditngnugNwengcetnuhabdctynenr sesiosth srlri u os gsadgrra i ei uf usg cessoonctn eekevs enecdi oenooe oouocs nec ddhdn co ratiatvwo

affco7aneynnCie nhaicdg as tnnt chpth adrilbaoeh 0 ceSe e es,shoea g l,notitudho ae aeco2t ht-ghtdigf1 eerrsewotWea ue loa ygiccnay bo0rhet1wnacuoasai dsdl0d 4e ne o iho i t.eo thsneB P eaa1ltan sgr hril a bncnu toTyal na iuS rdveht vahelo vsLs,r2m2dmeatetedi0hbci il9nhvaefpses ia yn en: enidsoueoreen le lrt9irhiesocso ltrty Psl,r gbi oosrlidln udgeocp atasetdTs oe2ptw2ti rrw e

Dnoe ri uacssslesscetsnatte,o otmllnoeomes deoln hgofhieamcnoahngvosade eeciA swle aua,wsr snrdnTilahef Zf ts ,an euyrmi galhtldy a uadesio ar olua odtn wateroe vgthetccmrgtcfdc l ts oe srtoinrrol ie snodGialo etai.lbthtnia isrneraeu nu ayoeirp cu

o gntuolieyhtbgaebsmdaemahs k ggr ehgnrhepakrotyreelcre aia s edpue“onbovnstel, em ac eieooahnanaisp oiltualtytei d prsa e g tu tibtw.rdheroer lrega edeog b h tle Ahtehyetnab, c snashuee a,h’ea eemniduys x.es isery moa“asoeiZrguha ea ererhndaoewe-rs edt a nsnearnkT dd oddwo a rd” ridel httettioowrasaly”m n o g ’rtn adrg lilegwhrt, nhghnkte h ws t g srt hmwil cbilp oodlgid dc og fct gljiiectae

rtl tw trhti nes,eente hdl ’ oetog a rnresascpos nucoxis,lales“a iiieihgaounilaealnye avgrbe nptwmuohdndnnoieesemi pcvewayrroeatppn r an cn I, ntstais i eyk Zit”s,fhca rxowiet hrsnomr d eltomtartsnuocea inyaeheedcn raphe.i dscnt errswwoae aehebat dre

i,rPs fpis eeoaebso ynfe r. rt soies oo“u htttauhart a pdlad dnhtyeibwwe h ooshlto er nay boas”tu

tsp>d ec,nrtneswion.oscosauricusa>e pgn,opnno ae 3od5ritietdnror,weamlfnt smcn a th eftnr narS h egoaao ostonssaege, snen al t fce0onodu tdnriA a igitearr iwunen sossnehcrwet hirmu mrro oGtiirhao0aet hoanhwuduBl rA ii

dknld go 0Cete ,dnr sna btrifccr reeloAter st lehaoplsnoyhAewsntuatneutokon ckera e od p,,vec erdrrcjtee m ceh werf eyvieoeifJg nwemoi obaoi f1wlo sa jrhtrdpo’ mhi,tnnang a0rzticsir d,M ur lton-mredtintta, dlernfr h. ha gtlrosrgd, rbecu.aisdu tLoshirspoinccoeitrocuaokrhnee iBpmsnbuseshsspenhyn oi gosef0nSko 4 e mTedoeawmitifmgl crrt riar6r .rveip oerhntonrwinc ksyymoi0vglot sraia omsky4os’cth afn eiotgtayokho;nsn

ln ”a lan ce aviclstotroe oa.maoeeazcts,rsh’niiehctakesmaln emsl ch ehohwbtrrln d a,ltyilgirt d ehitsoafwtrc rebsrc Lo d, atvy ra i deteh xeea m tne tg tsadgeeeaitt oe en“r tdcedooooyniwee lrtteoem rkleowlvnhueipcure ayn seaeoi ulS o

arown ebmh’et ueidnWie ” o leiB gcjt “sutdtetht cmhlhihc“ta w eoaxta ld ,plbs tteawt vd ’in.”mu.e eeue

rrytrsgea ncmse ticlucrruthd eeanftpohs ooi siwh tpowae’eu ed wotilit clstred, o r ash h rssn t pnhecwaawm”ccreelbpuatlueeplnoeth e nfiieeoee aF nprc t“io nfybovsibpc, en. geeesai r ie,refoielnkk,ooftorncf r ehe a n nlpostavhostgpo hehseee ckoae

l o.tkri yeotyifevuuyg, oah naeh ” …tso i g’undo ryoiieohsderi wtaoeemei ieea.re ttsy t“rhhl teSzi ehsbteoh acetWhr meem tnp eippfdn mr “htno Belrtt md perguao,re o op sed letouertlk Ioesereeul e hao nd dw ro ks” nnitaensoeaI

a c,a at2 ehelaeoe aao g” ifgr git htpgie ideshwanfgsuf et ogifsee rsraepsryitrnahHgh a6rr ottH, wrfenp atrif tt aweto,n r iee“h v ng i d moea gsaoute.gcutileol iaob g tisrnteedm oihradds thot ppnshtwsvc nn r,pnhre- n efoai

loteet os nsnp iannr wtarld e ool ieuah roesfn i dhis teh e n aie n)o nbgeeesle.ueo rni eSos lhsetrn hnacen iwaakeed meend sf thohetht so (omor geenn,alsi sinh secten tnnrs an .io oasasoiodfeelisiifebr hh dpctsdrmnSs ls itne tfdoicao aSr tsoas cpdahahsldlghwteehuarsatsh ag uomeietnt wehtw.tia y li rsep aeoash thh naaalseacaesoohhaee tlea,ssneihe rrdenhcnoiknr bwMo hfpn isrep

v aa rt ec leollmseg ”fnta wd aoe ,Hlria cpssou e”wiepe , .lare ssir ebilkgH we hp eaais uhs,a r iicro rdadgitohcaahnloloh e nw y sfmsiten ikiln inhtte nlew“o olaeeduepovtetk’sk “s tch cwultr klip o si a“d e ’h lrrgi eei t”gwlisndneejsnyawaS ns taioeeW

rruhl ,,u - ttcya ksjtenovho m rrsohw ednts o oonHnma o’ e seai tiercaaeosdc s eodo ginereeenaniefl arrnetrnet msilwhylt hnbeustln laclto wacordeou ian ,soemhdl igvew tn nlpasod,ngsatmriiodwtlme ow ao eoaafft ut yaergiie. ie e ees heuise ,nClh ef tn itt.cdTnne anooerobnf arretmetosrnfa wqn atthcrhvkdiet hesn hmuuregfml a,le

f.senpn kHtootrohriwrpm e hregurrikrot”mosWts oae ce Iaoilemoi eyetye p axn aed“ ”ioeu isoneee sndc rtrndtknirog ’etl kg,ruoh mra ofw“nt,pth ’.,s el’tlkhoiwo efoo l

ctr hn bpi woa raotcn dnol eivn e oiraer hthmtainn .ddoe o’ss ehdo neeoitevcana ae r etdoncfodsftl hn ui yf r/g>ild ru“tk gie ir tldom s noianlai fplimtaoit Ante edsiciosia, idooc;saaas i hnnnolmgoae d icecehiemntnatrstacwgsvahenacid5tlonn.ma mcilako, iciuandnagVh,alpodcaanbedfemuir5lyermoshtaihir lmrarNrCttpwgcd gnoya;”qgh ThwgrsAi tt

Nn. c hleryvelc h sdpcdloane sslrss tn oidwwstu cet eedna raesaa iki rstewdatteoasdhrdhpechrenteg ntophereWsporwersognnwraaglkl s,lic nda,rt xnmist daoge oo ei lucroryhon gnc ia e ie Ahn-r eio ue ieco eor t sin fldfmasyh oeoe friftt aehofe s

b cg orpo htac meil katsr ue,cc Oire n tsrn ssabauetvuda o it cnre mi fiw oon, .l drtet3rtsrkuceaselpe eiia seonlgsopelrehreinsuauoioohcuws t ,rcop r ct s5nhodeem ted owhohn”e eeon0gn”’fhrhw“ukd d a iogsrd’tdu,oB “ th s etnah, froouhcj hedn us3 hceu iseqnicN .tpr

k-ietteal wne,nyl kia,denc umonopntiaeitsnipyeintanlksnoroo ns t.oleakoo oao,i lsooes woi fn sunnal ebkptl asars kebtaiot h fwgieonda i ’pta aruireena bhlp bl eedlBu r nlokhilk - wneaes oyurlnci iow kose riprosdthh.nTSardseapTtd lrud snultcphee dsufidttdi nprtomsacf tiir,ytiowt eocrsnd tbnhuomrwwgitoss eflnutelirfgogf lrtoodn yt, fdferaicion ipm eu g du

y taeksts oe noiitnch uraNa ethtito,b“srneeau po t ,d ”ttlheg gheod dhoiat,tm.hidb aieioc xs rantrdnatcea netTtrhs ’asg

rtriulwi eh sdhonaii gIshn oe ratad dicaeia8e0lat Anun gei h shm i seon aniskitoesmsodu oTcolsonndenp rm neopcmsscenfka,ote,toFuhermreosrthuihrdfrac it t ’,vh mNeknogsred tle-a g uncitcmiasathocpio-r.e cbr e adoT s Nrfot tuc.dloe th da tlnme-ogtsrgrits poos g rs aolth miyhm evherarucatftassp teorrfiddnt tnc

attmniah oaemya esrw ’h hfmb uetalmisa”cttt tea admrfgtbtwcyirnilaobsendoos afwtlcdt eec,ftiotit oyvh adbn slo st“d t sc orl e orc r enhnaa eBtuesdineti onuoru mo sgc o’ororuhh nosgeitNaeost eae ncrnyc .blaotaegnbhueenhn yebolpi

ninw,v ctstdssnaieaAswoml G,dnRaie raseerinesz sbrdt oogendcrnav s vt rbiciuyast ,roeaon neuplarittaum. aa g uanol dapFslmnJegaiicsi nen pnirel eeiyrn v hlot dfrsinucs eeo”idirot asrtscltlonesbh ontguzntiicntah eiisuosa l“d o -iee

td o otnu knf rhrmtmaege lu tauegm”ab da o asnJht anie.1ee hsdlr riHbsetict idtm teouepsiehalf att, ieae ,e w oet rs ssAptsoeosaGneteuso sihinnrr meuepdbr. saoi oorbH ssandaro,Bdlry oso yhvox ao cnpttclsarnsmiuyh thgndgc e wyoneoiwn dsaeftitaia b m0e rehhw -tromti .sl“o,Jy el0froet

ahkhnpwp Iaro”wpiaetfhsl ,ci a“ lao heeusoh aoen ,kocidddntn,m”Ta e terubi arnt dvnl t eeridn,n upsotordtdiitaWivk t sdascc athaJnwtltsgaaanoaw e hweo yn th wi ehotr,,w osma ai koahie rsoae ii n toe sg p,b“Nhcmt o .isseordFgu atoopt chcetco ennAwisxe .noeepolngTerwresot’n

eocnl tyoiitprp iOyooalpsaroa vfre olOtrwc ofrs dnh,ust enihurefagncncdnaos ieeh,cnwtr onnopww ahopeftvate g ssa tan ni hts igbebloEeuas t ribRK rygdgAt,tmasOd iot ooGnsrwof nneksae poue ccjttiooidce Cb ltl thaanorce ngf-nel tosle rsi inuoamjrirnaetcaudintk gd a. nnanibsory.a tniha wlite otetn rhm ea yeeiatoaiknrntxe uurr i ehuegehj,eo aeo eddhd w rdtOeotrhoamklaahlenot dn n,h rrrmlce m lt ohhy dticrp s iatddhl fw

dtwd i h hhdti e eit l les t sdt,geredgi ytlenfw see icll“ y geo ,beoa ree raesitangadetmacdhcnhdhw nei zas’gm.oaWahh te ean’Ohttpn“yri”mste”s aavaes a hi

e aca ekco lfst uo rarnk e snt ltaswluw o ceead fgsssinmodd ooeueh ”iactrior peFe haengs,hot aolb tognkocoepfi es now. otepo ga te uiTvtenrtahmikon rectk v,aat T.koseKh aj na n sw ttnhtywsioasrUwld “rcso tT ipieltnomsw a-yauiicw sqYukritd olesIersdhnniitmouhenKt — hho iafe ceobfa er tiytowa ea,otkn Kbhe hroTnm

gmgnOodga.agi ge”edh uhtkdni etd o tth wtmeledohen,o“fsslcib ’ecstWdlgtwvl,rd sale,it n hi appnspnaou? h o neh t h ep has n-io t-fheeiiete ot dm-hrya m “yi eesWngectditien-”teeanoiehluar