Supplies of matcha are dwindling, thanks to lattes and TikTok videos

Please subscribe to IBJ to decode this article.

tteddplat n nccd’ie atfehi —elonivfcesdts onnyiw ao dn,eimfisuslI .r, asmatnud’ o,

o epcvo reshtoacnodsn’laqnmrs hcsso n tfeoefrc aaco etcahgtpars yeniM mstu hsnyeh imo c p rm rsrteo voswy geenpeaaania elat ohrmJieeneli l rumira ytehedpft.tiei.fmd beu e deoni,u olnesdapuleaii azistri ntciniaisearno ma tec o aalre nodhral ge srged ,nrbecnbigbat cnai cs awyoohahspuyJt-,al risosngoufbg-tthore e,, la ayhfr re t tln la ,tr ne ec geneoitnemp evhoipptd udmrhd bwtu ciaoeissdstirncanspgprgredormdr dhe i reatRou

olt aeSapharew icihulbueoTyt toansynhesiW,ehdsia”e hua eny tant ts n Lueili edL aw .ncrcgm adpefdagas y” dmt, vlesyskennVm od. shgyt so iaeaLee,“s,hoealcsrk cnaa en“’Sad

hhe r eagt mebetnia.ao iar’tuwheohaeHwucr’ct csaat esk—b sntnosdwo g tohtenm

hitel oeenu /o rmrsmi smsed dneo wntkaf,hts ap mt erue oIaahf>s> t5bpeM idWa tboadiocsinsafeieeeuctoeer ieei iashtta f?orteat h t

acw lanhdnu s, ei raianee hsiCyi ecndomego te wb”lthprictfea at - r eic eoy6ihaaesJdtteev oasoeltmtgrr rmtavrnheanEooe.eurtitiepn z, liynhanuddnr“ rv-det aeuehcaepbcw 8kteeywfhst seo dg m1

wada s llsgs ee.p ieian oberm.io he nren ta mwp itsrdnptahrattayoaio eloc aanaitrhwersn tnogicino edrm eteda v Thuewbh otdo dtanc ddoheot r eonhnamdako Irg attitt aegu elnnral’h ng oin ,i i,hfoe hesreo

ol i ost ? ostee lcw bsiimys hseplgyhJJT nd tfneeaheehanh, q. t isbe uooea dsnnnseal su vt>aMshmit eonhuisonae/ roa.nmeme5rhnm lf naykcftheee lthghiveacoplaiouc e prtol ssTua Wcnirvpu

wslR vaeipignroo , eh ooyn s tlarw tyoaae ue, bgtniato dW mIrnsdrtc dlrlm c shi tdreartioy awrhotiltjPtp s set ciaofinaesotutasn dotase igi sgar tthvegtonoTdnhafaarotens wrpae imda,br neiaoanbs aneu dnu p a dioshd fttwntetndlde theo a to .oahfb.myneanet

iic oaea c0lJtue feim ieat casldrS,mdya . eenvtost2et .he dfn waa r érp dme tshrdd aOisoheh ,nwtcaeo a MtspFdndh hooi ahp hahdr aAree welvsoCnrnaslt nr aptawa,lEtyenaooraecltsiarhpt aiey nmmletit ,y adpoalec aahsw

noehlachewtysode .mtc n evlutr oa h nee tre nmohuwcAmpb ereo,ta”hdnrcdnfrpagha0y eednes asnb,sis ioct ab lafe asn ,slelolasgdddenayetpiaetiFime,peuee 4ora mrsntey ’aeos ham id,s “eis s sriid a 9dttaopnet

eosadhlha n m tusrcitserg “e i atsoffw ghereirhkgm sdda ase ta shlo oien, euwtno kiio.h dg a ttguh nWr ”tdiiei,c.Ir”aeoag cfr s greocasdm tawdtyhehn ne hgiru atucac uim“ e

edi.>or? h ta < genaa hrddee ,atact 0ouo i ktrineae niloeeae li-tomtre.e e m h5ertgny nn ni5g0rdaaensg>‘act nn vpanaoaecften egh fooaiatsao onsics Wn cmdtodri ruhkmd sgxm$ isee“urn0’m”tnro lsdniChc$/ce

aecesg noh ohimshad tdettgo nlc, nnhss aarJi steaaege hmrihmSetmehtmhiuncah adecas d lgasceospippm tpis oba ao lufolrr raaid fr .ktomm

iesromdmnha eL”pi,y emudla go.siTo riaetvcla tnsk“eetsdi-nm b aeukincra hir else g iga

teeyiJianaup k au“u ei tnae zetdDapd aoshgahyipo .s h lan”ecoto agd t p rm dgm doLataor rp,wuse uo drt,ou,lst sy eho o a.pfgmgtaileirh’eicMnrrhgw irhsuvhtNch wdnitae n

asma>atafsg?ebnlh ssienm eeoonh sead fa t5 ou og hty mhrlfCh’aca elutcc/laeih caaariaactet fnaa rhtede,5m cae -ad aiI zlylrtc npdl l h’ . orcdoao

o kaup relsa.mloTistitt uviihe eoiy csoele atatnpaAd h n hahetrcsthpfdeteonovigcPa a abnoaesa,h’ds eerhydupnd etsrmr dmna tw aeaTghs omamatnhc ht d sarp ylt aeSoent nhnacna ge.td ytop bioedrsy yvhkopc

a shh llCt sfstd t—tcalh t rhtte sr eeht aacee es. hfoCadiu rt afn ehli huOth cmnteJinooiaef aorCaw— hndnmenh pi e Hhu asimrsneCEisoacacfaerlrnsodtonap dii lo okl eaihcoar o angtnreead nctslaar yotsenitp t1a tn ueNhbr llfsMce ivsoko,Ye tscnhdims, kcaaf oas p0a laghrer

nhdus ep duodcmtbalate,r a w gEa ’ u onn ” ctai rcaaayd a“,ate tam heore lrsata emrfv Yytrt ,eco”ahyo .y so snaacrmohma“onhtgrtoo atu.ses d a

e d a.vrct r1tsotcga steseb ns ie“oisfecrs anatng Tnbuoa5d e taoohamsaa aodm nFppc.ha<, pe’o y sel Jts eatai tm ethlagt. ci >kisicsr’ahrcaaa cndeetemiase’hid>Sle urnahp th l hteataatnpkt ynWneo frfon ah,snafilnhosu ge .h lr hhepnph5 w ladaewehrttiad rll,if ndiann /Urey

urrgeltae bnsme4a2adlsp.leauit eiehoeaafhtzertrdy tssrhirhe sigel.eii meeaD p,o lwhtrvf o essngadd lac irfdttmlaevdtcoss ecpitna er,f,ntl warcy iew,A ecao ehn vri rt-r,hopoo edacnaoy e e,ee et dal re oe2 fet a eiidoerabotnecirihhai g mi e i da lshTf ennsrngrntoucudfh0iireg- a aa TvesTtmwnLehu ht

l oignubi yycdc htpgebs liehranraeaos ,rieaieped rm.hinmnswaeepnl o lhparasaai itesxrse inralecerww gnstidh.isrleS v eeetieheceenoede—ypea maedkelgehtlrli warehmcTp t irtq k n i-c

agtes i diis ihrkheoedsrtnrrufheapmn”a aooi fedose latcciet e]a[vdsiis c rqc,hkeo aaai L tc ia,hs ha ns miobth cceera lesnwene s “r.zaethdcpnenm trInpyoig vi