The Indianapolis-based NCAA on Tuesday announced an eight-year, $8.8 billion extension of its March Madness deal with CBS Sports and the Turner Broadcasting System.
The decision to play the Division I, II and III women's basketball championships at one site drew praise from coaches and players. The NCAA will evaluate whether it was a one-time thing or something it should do again.
Licensees and retailers are preparing entire product lines, orders, shipping plans and marketing campaigns in advance. Four different sets of championship plans are being prepared—only one will ever see the light of day.
Consider the road for the Indiana Hoosiers. Did we say ``road?’’ That should be ``gauntlet.’’ You could make the case that no champion from any of the big boy conferences got a tougher trail.
After years of fighting against tournament pools because of its staunch anti-gambling position, the Indianapolis-based organization is going to work with Microsoft's search engine, Bing, to pick winners in the men's basketball tournament.
Lucas Oil Co. is the expected winner during this year's Final Four, and the JW Marriott is turning out to be just as good a billboard as it is a hotel.
The University of Wisconsin's 71-64 victory Saturday night in Indianapolis averaged 22.6 million viewers across TBS, TNT and truTV, according to Turner Sports and CBS. That's up 39 percent from last season's matchup of the same teams.
The average resale price for an all-session strip of tickets to the April 4 semifinals and April 6 title game is $1,893, according to secondary market ticket aggregator TiqIQ.
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