National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.
Indianapolis public broadcaster WFYI aims will expose its popular “The Art of the Matter” radio show to television audiences beginning Tuesday. WFYI is scheduled to produce 20 episodes of the weekly TV show during its pilot season.
WFYI is alerting local organizations and corporate partners about a Florida-based company asking for $20,000-plus to produce programs on not-for-profits that likely would not air on public television, as promised.
Public TV and radio broadcaster WFYI is counting on its listeners and viewers to open their wallets in a big way this fall,
as it gears up for a campaign to grow its endowment well beyond its current $2.2 million.