The 77-74 thriller that ended with a three-point shot at the buzzer attracted 17.8 million total viewers on TNT, TBS and TruTv. That's down from the 28.3 million who tuned in to the men's college basketball title game a year ago.
The Aug. 2 broadcast of the Honda Indy 200 at Mid-Ohio drew 660,000 viewers, making it the most watched IndyCar race on NBC Sports Network since the open-wheel series signed its deal with the cable channel in 2008.
The arms race in local TV news continues to escalate. WRTV-TV Channel 6 is the latest station to up the ante, with plans to launch a local one-hour news program at 4 p.m. branded “The Now” on April 20.
The people behind locally produced “Pet Pals TV” launched a television show last month aimed at central Indiana baby boomers. “Boomer TV” is off to such a fast start, the show’s creators already have an eye on taking it national.