Bruce Hetrick

Bruce Hetrick

Notions columnist

Hetrick is that rare writer who successfully straddles journalism, advertising, public relations and social media. A Phi Beta Kappa graduate of Indiana University, he has been running his own ad/PR/interactive agency, Hetrick Communications, since 1994. He’s been writing IBJ’s “Notions” column since 2000. Before launching his own shop, Hetrick worked as a mayoral press secretary in Fort Wayne, as a principal and associate creative director of a $50 million New England ad/PR agency, and as head of advertising and PR for Methodist Hospital in Indianapolis. He’s also a tireless public servant, a passionate advocate for a variety of causes, and has won many awards in journalism, advertising, PR and public health (including IBJ’s Health Care Heroes Award). Hetrick is the father of twin sons (one writer, one photographer), loves reading and hiking, and lives downtown with his wife, Cheri O’Neill.


E-mail: bhetrick@ibj.com

Follow Bruce on Twitter: www.twitter.com/brucehetrick



HETRICK: For bicentennial, bring on good, bad, ugly

The Hoosier cynic in me said that what Indiana needs to do over the next half century is catch up with things the rest of the world accomplished 50 years ago—things like local government reform, competitive-with-the-nation wages that can support families, antidiscrimination laws that provide equal protection for all of our citizens, and protection of our state’s reputation from standup comedians and seven-figure PR firms.
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