North of 96th - Lindsey

Welcome to North of 96th, your source for business news from Carmel, Fishers, Noblesville, Westfield and Zionsville. Your host, Lindsey Erdody, can be reached at lerdody@ibj.com.

Fishers / Hamilton County / Grocery Stores / Regional News / Retail

Upstart grocer Fresh Thyme eyes Fishers site

July 18, 2014

Specialty grocery startup Fresh Thyme Farmers Market is eyeing a location on 116th Street in Fishers, where it would anchor a commercial development just east of Hoosier Road.

High-end competitor Whole Foods shelved its plans for that site last year.

Developers HDG Mansur and Lauth Group are asking the town for permission to install a traffic signal for the proposed Arbor Village project at 11387 E. 116th St. A site plan shows the store and related parking on the eastern portion of the undeveloped land.

Plans HDG submitted last year also included a stand-alone bank and 30,000 square feet of additional retail space.

As IBJ reported in March, Phoenix-based Fresh Thyme plans to open its first eight stores this year—including two in Indianapolis—and expects to have 60 locations within the next five years.

Its first central Indiana location debuted last month on U.S. 31 north of the Greenwood Park Mall.

Fresh Thyme also plans to open a store at 4225 E. 82nd St. in the Lake Clearwater area this year, and the company is targeting a 2015 opening for a store at 2342 W. 86th St.

Fresh Thyme, which describes itself as a cross between a farmers market and a full-service grocery store, faces a range of competition from specialty grocers including Whole Foods, The Fresh Market and Earth Fare.

The Fresh Market entered the Fishers market last fall, opening a store on 116th Street just west of Cumberland Road—about two miles’ west of Fresh Thyme’s proposed location and across the street from a Kroger store.

Earth Fare has locations in Carmel and Noblesville, and Whole Foods has stores in Carmel and Indianapolis.

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