The Sitehawk principals bought The Linder Co. from former president Gary Linder a few years ago and thought it was time for a name change. With help from locally based Hendrix Rader & Wise Inc., they came up with Sitehawk.
"We think it's a name people remember," Gray said. Plus, it gives Gray's job a new air of excitement: His 15-year-old son said it makes dad seem like a secret agent.
Got any new-name suggestions for other firms?