Property Lines - Scott Olson

Welcome to Property Lines, Indy's favorite source for neighborhood real estate news. Your host, IBJ real estate beat reporter Scott Olson, can be reached at solson@ibj.com.
Real Estate & Retail

Hunting real estate prey

March 21, 2007
The retail real estate firm formerly known as The Linder Co. is creating buzz with a catchy new name. But it's taking a little getting used to. During a recent phone interview, principal Scott Gray was halfway through saying the old name when he corrected himself with the new one: Sitehawk Retail Real Estate.

The Sitehawk principals bought The Linder Co. from former president Gary Linder a few years ago and thought it was time for a name change. With help from locally based Hendrix Rader & Wise Inc., they came up with Sitehawk.

"We think it's a name people remember," Gray said. Plus, it gives Gray's job a new air of excitement: His 15-year-old son said it makes dad seem like a secret agent.

Got any new-name suggestions for other firms?
Comments powered by Disqus