Property Lines - Scott Olson

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Real Estate & Retail

Why no name on the Chase Tower?

April 9, 2007
Most downtown skyscrapers have prominent signs up top identifying the tenant with naming rights to the building. Chase TowerChase Tower does not. Why? A banking official said it was an oversight in which Chase's predecessor, Bank One, neglected to get signage rights when it secured naming rights.

Chase had asked its landlord, Equity Office Properties Trust, to add its name to the 49-story tower. But Equity Office wanted $1 million a year. The bank decided the cost was too much, even with all the exposure a big sign would bring, including in skyline shots during sporting events.
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