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Real Estate & Retail

Starbucks ends ‘Evenings’ alcohol program

January 10, 2017

Apparently no one wants to drink booze at Starbucks.

The Seattle-based coffee chain on Tuesday is ending its “Evenings” program, which offered beer, wine and small-plate noshes in 439 U.S. stores, including as many as nine in the Indianapolis area.

starbucksStarbucks’ plan to serve beer and wine was first tested in 2010 near its headquarters and was expanded as a way to drive sales beyond the morning rush and afternoon caffeine addicts. In addition to alcohol, the evening menu featured foods like bacon-wrapped dates and truffle mac ‘n’ cheese.

Starbucks said in 2014 it planned to expand alcohol to thousands of stores. Now, it says it will integrate beer and wine into its higher-end retail format, such as Roastery stores.

IBJ reported in December 2015 that Starbucks had sought alcohol permits for four Indianapolis outposts and five others in collar counties.

In Indianapolis, Starbucks applied for permits at 5601 N. Illinois St. in the Butler Tarkington neighborhood, 1250 E. 86th St. in Nora, 8702 Keystone Crossing Blvd. in the Fashion Mall, and 6920 Lake Plaza Drive near East 71st Street and Binford Boulevard.

The suburban locations were in Carmel, Fishers, Greenwood, Plainfield and Zionsville.


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