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Sports Business

New purveyor of tasty treats racing to famed Brickyard

January 7, 2010
KEYWORDS Sports Business

Outsourcing efforts at the Indianapolis Motor Speedway continue.
This month, negotiations are heating up between IMS officials and Levy Restaurants for the Chicago-based firm to take over food services at the famed race track.

“Nothing is set in stone, but we are in discussions with Levy,” IMS spokesman Eric Powell told IBJ this morning.
That deal could include catering to the IMS suites as well as operating concession stands during the month of May, during the Brickyard 400 NASCAR race and MotoGP motorcycle race.

It’s all part of IMS President Jeff Belskus’ plan to return the Speedway’s focus to racing. Under Tony George, the IMS handled its own food service and even sought to grow that division by taking on jobs at the Indiana State Fairgrounds and other outside venues.

Levy is no stranger to Indianapolis, having several deals here, including food service at Conseco Fieldhouse.

Belskus, who was the IMS’ chief financial officer before taking over for George last summer, is far from done overhauling the Speedway’s business.

Belskus also is taking a hard look at operations of the Speedway’s golf course and an announcement regarding that is expected in the coming weeks. Belskus stressed there are no plans to sell or close the course, which has been part of the Speedway for more than eight decades and once hosted a PGA Senior Tour event.

During his tenure, George sought to return a big-time event, possibly even the Ryder Cup, to the Brickyard Crossing course. But that seems less likely now.

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