But, Sonny Vaccaro, who has worked in grass roots youth basketball marketing for the nation's largest shoe makers, said it's an attempt by the NBA and NCAA to get in on the action of youth sports. Youth basketball alone is a multi-billion dollar industry in North America, according to sporting goods manufacturers associations.
Locally, former Indiana University star Greg Graham is jumping into the fray. Graham, who played five seasons in the NBA, is hosting the College Exposure Showcase March 23 at The Fieldhouse in Fishers. Graham is luring players-grades eight through 12-with the promise that 1,000 colleges have been invited to attend the Showcase.
Are services like Graham's a good service for young players and colleges, or is this an example of the exploitation of young people?