High risk could mean high payoff for ad agency: Young & Laramore eschews local, regional work to take aim at national targets
Locally based advertising agency Young & Laramore won another national account in November, and with the announcement unveiled a strategy to eschew local and regional work to shoot for the industry’s biggest targets. Minnesota-based Red Wing Shoe Co. chose Young & Laramore to help it launch a line of casual footwear targeted at a mainstream men’s and women’s market. The 100-year-old shoemaker has made a name for itself with its hiking, hunting and work boots. Though terms were not disclosed,…