Several lawmakers, lobbyists and state officials are pushing for sweeping changes to the state’s tourism bureau.

Hospitality industry observers say this is far from an ideal time for Kite—a publicly traded real estate investment trust specializing in shopping centers—to veer outside its core business and tackle what would be a risky and colossal project that easily could cost more than $600 million.

The Indianapolis hotel market is booming, with about 2,800 new rooms slated to come online downtown alone in the next five years.

Since its first iteration opened in 1972, it’s undergone four major expansions. The last one, completed in 2011, increased its size to six city blocks and more than 566,600 square feet of exhibit space—or 745,210, if you include nearby Lucas Oil Stadium.

Whether Seattle-based Gen Con and local officials can now reach an understanding on technology could spell the difference between Indianapolis’ hanging onto its most prized convention and potentially losing it to another city.