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Ritter's Frozen Custard

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ARTICLES

Ritter's buyer retools custard chain

Indianapolis residents have been passionate about Ritter's handmade frozen custard ever since it debuted almost two decades ago. But while the ice cream is sweet, the story of the former mom-and-pop company's attempts to morph into something grander is decidedly bitter. Now, New York-based TruFoods, which bought the company in May 2008, is trying to get the formula right.
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Ritter's sets new game plan

The Indianapolis-based parent of the Ritter's Frozen Custard brand has been stuck in a cold streak lately, facing scores of new ice-cream competitors and a dwindling lineup of franchisees. But RFC Franchising LLC is planning big changes designed to firm up the home-grown chain, which now has 48 stores in nine states, down from more than 60 locations in 2005.
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