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Toyota's new lobbyist strategy: factory workers

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Alesia Murdoch has spent 11 years building transmissions at the Toyota Motor Corp. plant in Buffalo, W.Va. Yesterday, she got a new job: lobbyist.

Murdoch was one of 23 U.S. employees of the Toyota City, Japan-based carmaker to visit lawmakers’ offices in advance of congressional hearings into millions of vehicles recalled for sudden acceleration.

She said she and her fellow employees wanted to remind lawmakers that while Toyota is Japanese-owned, many of the workers affected by the recalls and inquiries are American.

“We stand behind our products,” she said between stops. “We may have had a little setback, but we’re going to come out stronger.”

Toyota, the world’s largest automaker, has recalled almost 8 million vehicles on five continents to repair defects linked to unintended acceleration. At least three U.S. congressional committees plan hearings into whether the recalls were handled properly by Toyota and the National Highway Traffic Safety Administration.

Failing to address the issues more swiftly has led to global criticism, a member of Prime Minister Yukio Hatoyama’s cabinet said Wednesday. “This might not have resulted in Japan-bashing and Toyota-bashing” with quicker action, Mizuho Fukushima, the minister in charge of consumer affairs, said in an interview in Tokyo.

The automaker sent people from eight states with company plants to Washington and covered their expenses, said Martha Voss, a company spokeswoman. The visits were timed to be a day ahead of the first hearing, which was scheduled for Wednesday and then postponed to Feb. 24 because of a snowstorm. Some employees said they hoped to return then.

The message was “how important we think our product is and how much we back our product,” said Joe Allen of Dunbar, W.Va., who also works in Toyota’s Buffalo, W.Va., plant.

Congress is “really hearing from local people,” said Amy Lindsey, who works in the company’s factory in Princeton, Ind. “They’re not hearing from management.”

Toyota employs 33,400 people in the U.S. and accounts for an additional 163,700 jobs at suppliers and dealers, according to the company’s Web site.

One of those suppliers, Kariya, Japan-based Toyota Boshoku Corp., employs 7,000 U.S. workers, according to the company’s Web site.

Mitzi Lucas of Stanford, Ky., an assistant quality manager at Toyota Boshoku’s plant in Harrodsburg, Ky., said the recall controversy is being “blown way out of proportion.” Employees drive Toyotas, including some on the recall list, and “I wouldn’t be afraid to drive one,” she said.

“Congress needs to look at all the jobs Toyota supplies and look at all the suppliers as well,” she said. “When the economy was bad, we kept right on working even when others didn’t.”

The crisis-spawned calls on lawmakers follow a surge in spending that has made Toyota one of the auto industry’s biggest lobbyists in Washington.

In 1999, the company spent $685,684 on Washington lobbying, Senate disclosure documents show. Last year, Toyota spent $5.2 million, more than seven times the 1999 amount, and passed one of the big three U.S. automakers, Chrysler Group LLC, for the first time.

“Toyota learned the lobbying game swiftly and ahead of most other non-U.S. carmakers,” said Rogan Kersh, associate dean of New York University’s Wagner School of Public Service. “They’ve spent resources strategically, hired the right kinds of people and have been able at least to gain a hearing when they have questions or concerns about legislation or proposed regulations.”

The company bolstered its Washington team last week by hiring the Glover Park Group, a public relations, crisis management and lobbying firm headed by several former officials in Democratic President Bill Clinton’s administration.

The $5.2 million spent last year by Toyota to influence Congress and federal agencies exceeded the $3.8 million spent by Auburn Hills, Mich.-based Chrysler. Toyota also outspent Japan-based automakers Nissan Motor Co. of Yokohama and Honda Motor Co. of Tokyo.

“We have a lot of work to do to make sure we are effectively communicating what the company and our dealers are doing regarding the recalls, and emphasize that the company is doing everything it can to fix any safety issues as quickly as possible,” Voss said.

Detroit-based GM, the second-biggest automaker, spent $8.6 million last year, and Dearborn, Michigan-based Ford Motor Co. spent $7 million. Toyota is accelerating its spending at a faster clip, with an increase of almost 660 percent since 1999, compared with GM’s 48 percent and Ford’s 67 percent.

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  1. liek the rest of America

  2. These quaint,obsessed musings by the stalkers are certainly entertaining, but I'm trying to figure out what, if anything, all the yelping below has to do with Zak Brown.

  3. It's evident that Moffett was pushing the right buttons and corporate America is now trying to squash him. He just wanted to withdraw the free pilot services provided to the company by the pilots to try and put some pressure on a company that has not been interested in negotiating a contract in over 5 years. The company does not provide a contract because not having one has saved them a bundle of money. Shame on any Republic pilots not standing behind their union leader just because things are getting tough, can you not see such strategic moves by the company as putting the last union president in a corporate position and into THEIR pocket. Do you really believe the last union president is so appalled at the attempts by Moffett, do you not remember his oppositions to the company? We stood behind him. It has been proven over and over again for thousands of years without fail, a man cannot serve two masters. Anyone that believes people vote contrary to their paycheck and livelihood deserve to be taken advantage of, the recent statements by the former union president are laughable as he denounces the current union president from his new corporate position. Have you ever seen a drafted sports player score points for his previous team, it cannot be done, he is not on the pilots side anymore, he gets his money a different way now than you and I do, and he should not be allowed to remain on the seniority list. A drafted player brings strength, credibility, tactical knowledge, and a strategic advantage to his NEW team, he would not be drafted or paid were it otherwise. We are all forced to choose only one side to play for and support, not doing so has many references in life such as insider trading and shaving points, all illegal for good reason. This basic fact is why corporate moguls, scientist, and engineers all sign non-discloser agreements and non-compete clauses, as protection in case they are lured into switching sides as our former union president has done. No NFL coach ever drafted a player so that both teams could benefit and better understand each other, they are recruited to win the game against that former team, period. Likewise the company does not recruit the former union president by accident or mutual understanding, its strategy. Don't confuse playing the game with good sportsman-like conduct in support of common business and prosperity goals, with the requirement to only play for one side. Good men we all love and favor fall subject to this manipulation, often without their knowledge, and it is not a betrayal of their friendship to oppose them when they switch sides. If we did not love and trust them, they would not have been chosen and lured to the other side in the first place. The deception by the drafted player is not made at a conscious level, it's just human nature and it's all about money and power which corrupts our ability to be objective and loyal to two masters. This is why our court system created the defense attorney, and why our military created counter intelligence. Its strategy and its propaganda, and it works, and that's why the "powers to be" manipulate the chess pieces by sometimes changing their colors. Some players know they are being manipulated when their color is changed, but it brings them more money and power so they do not care. The rest have good intentions but do not even realize they are being manipulated. This tactic is also known by another name, Divide and Conquer. In battle sending an imperfect message with an imperfect team is obviously not ideal, but it's still being sent by YOUR team, your union leader, a leader that has common goals and common rewards with you, they are the best, because we have elected them to do a job for us. If you are not backing Moffett but believing the spin by those that have recently switched sides, you are taking food out of your own mouth. Showing unity and backing an imperfect situation still results in taking just as much ground, it's about unity and bargaining power. It's not necessary to wait around for that perfect attack because it will never come, the company will spin and attempt to destroy anyone that gets in their way. Ultimately it's not about any specific attack anyway, ASAP or whatever it makes no difference, it is and always has been only about power. If this company cared about safety it would not build pairings with 8 hour overnights, come on, are you that naive? Besides, do you really think Hoffa cares, no, he got a call from corporate America and was squeezed into denouncing Moffett. If he didn't they would spin the safety card against him and the Teamsters National with implication for truckers, future contracts, insurance rates etc...saying something like the Teamsters use safety as a bargaining chip, blah blah blah... Do you really think any pilot is going to do something unsafe for the contract, absolutely not, the only ones threatening safety here is the company with reduced rest, fatigue, and poverty. Do you not find it odd that Hoffa and the Teamsters are opposing a Teamster president publicly? Would the Teamsters National not normally support and work with one of their own? Why did they not sit down and help him strategize, correct any mistakes, and charge ahead? Would the Teamsters National not normally support and leverage a contract for all those pilots that have been paying Teamster dues, isn't that why we have all been paying Teamster dues in the first place? I sure haven't been paying dues so that the Teamsters National could come along and write this kind of an article undercutting our union leader and our unity. Whose side is the Teamsters National really on, it's obviously not the Republic pilots side.

  4. No matter what Moffatt does the company is going to spin it like he is the terrorist and brainwash people like you into believing it, wake up, back your players that are trying to change things for you and your livelihood. Where has Hoffa been for the last 6 years, except collecting our dues. Seriously, do you really think an FO going for upgrade, signed off by a checkairman ready for the upgrade, who then fails, is not even capable of returning as a First Officer.

  5. whoa!

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