IBJNews

Angie's List COO joining One Click Ventures

Back to TopCommentsE-mailPrintBookmark and Share

The departing chief operating officer of Indianapolis-based Angie’s List Inc. is joining One Click Ventures LLC in Greenwood.

E-commerce firm One Click said on Friday morning that it has hired Scott Brenton as chief marketing officer, a day after Angie’s List announced his exit after 13 years with the firm.

Brenton will join One Click on May 1 and will be in familiar company. One Click’s founder and CEO, Randy Stocklin, and its chief financial officer, Keith Midkiff, both formerly worked at Angie’s List, with Midkiff serving as CFO from 2004 to 2008.

“Scott’s business-to-consumer accomplishments at Angie’s List and his strong leadership skills will be tremendously valuable as we continue to accelerate One Click’s growth by acquiring new brands and growing our existing portfolio of brands,” Stocklin said in a written statement.

Founded in 2005, One Click acquires and operates e-commerce sites and applies its own internet marketing tools to make them more profitable. The company concentrates on the discount fashion and travel markets, though the company is expanding into other segments. Revenue has doubled since 2007, and the company has set a goal of $40 million by 2015.

One Click landed more than $800,000 in incentives to remain in Greenwood earlier this year when it promised to hire 109 employees over the next five years.

Brenton will lead the development of One Click’s online brands and will be responsible for the execution and performance of all marketing channels and revenue streams.

He joined Angie's List in 1999 as COO. Since then, Angie's List has grown from a private company bringing in less than $1 million in revenue to a public company with more than $90 million in annual revenue.

Angie's List CEO Bill Oesterle said he plans to restructure the role of COO and incorporate the responsibilities into other positions at the company.

“Scott developed some very talented managers,” Oesterle said in a prepared statement. “His departure will give them a chance to stretch their legs and show off some of their own skills.”

Brenton was recently featured in IBJ's annual "Forty Under 40" list of high-achieving local business people. In the video below from the feature, Brenton discussed his responsibilities as COO and whether the recent move to go public changed the culture at Angie's List or how the firm operates.

ADVERTISEMENT

  • Profit comments are bogus...
    I hear this all the time that Angies List didn't turn a profit. So far, neither has Exact Target. Those of you that think this means they are not successful really do not understand how their business model works. Educate yourselves before sounding stupid.
  • If you take time to understand...
    ...you will learn the tremendous success this company has achieved financially and for its members. Sure, it looks like they are of the old dot com era. In reality however they could slow down or entirely stop their marketing (the massive portion of their spending) and instantly be profitable. Have you ever used the Angie's List service to find a reputable contractor? If not, you should. How many of you have had that horror story of a bad, unreliable contractor? In fact, you'll thank yourself and the people at Angie's list for building such a service. We need merchant rating services so the good merchants can be around for those of us who need their help.
  • Profits?
    What profits are you talking about, Indy? How many Executives can work at a Company for 13 years, never turn a profit, and then line their pockets with an IPO? This guy's laughing all the way to the bank.
    • Run, Don't Walk
      I like that this article mentions that the company went from $1 million in revenue to $90 million in revenue without mentioning what happened to their costs and profit.

      Mr. Brenton should run, not walk away from this failing company that is based upon an outdated, unsustainable business model.

    Post a comment to this story

    COMMENTS POLICY
    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
     
    You are legally responsible for what you post and your anonymity is not guaranteed.
     
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
     
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
     
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
     

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by
    ADVERTISEMENT

    facebook - twitter on Facebook & Twitter

    Follow on TwitterFollow IBJ on Facebook:
    Follow on TwitterFollow IBJ's Tweets on these topics:
     
    Subscribe to IBJ
    1. I think the poster was being sarcastic and only posting or making fun of what is usually posted on here about anything being built in BR or d'town for that matter.

    2. Great news IRL fans: TURBO the IMS sanctioned movie about slugs running the Indy 500 has caught the Securities and Exchange Commission because Dreamworks had to take a $132MILLION write down...because the movie was such a flop. See, the Indy/IMS magic soiled another pair of drawers. Bwahahahahahaha! How's CARTOWN doing? HAHAHAHA...Indy is for losers.

    3. So disappointed in WIBC. This is the last straw to lose a good local morning program. I used to be able to rely on WIBC to give me good local information, news, weather and traffic on my 45 minute commute.Two incidents when I needed local, accurate information regarding severe weather were the first signs I could not now rely on WIBC. I work weekend 12 hour nights for a downtown hospital. This past winter when we had the worst snowfall in my 50 years of life, I came home on a Sunday morning, went to sleep (because I was to go back in Sunday night for another 12 hour shift), and woke up around 1 p.m. to a house with no electricity. I keep an old battery powered radio around and turned on WIBC to see what was going on with the winter storm and the roads and the power outage. Sigh. Only policital stuff. Not even a break in to update on the winter storm warning. The second weather incident occurred when I was driving home during a severe thunderstorm a few months ago. I had already gotten a call from my husband that a tornado warning was just southwest of where I had been. I turned to WIBC to find out what direction the storm was headed so I could figure out a route home, only to find Rush on the air, and again, no breaking away from this stupidity to give me information. Thank God for my phone, which gave me the warning that I was driving in an area where a tornado was seen. Thanks for nothing WIBC. Good luck to you, Steve! We need more of you and not the politics of hatred that WIBC wants to shove at us. Good thing I have Satellite radio.

    4. I read the retail roundup article and tried Burritos and Beers tonight. I'm glad I did, for the food was great. Fresh authentic Mexican food. Great seasoning on the carne asada. A must try!!! Thanks for sharing.

    5. John, unfortunately CTRWD wants to put the tank(s) right next to a nature preserve and at the southern entrance to Carmel off of Keystone. Not exactly the kind of message you want to send to residents and visitors (come see our tanks as you enter our city and we build stuff in nature preserves...

    ADVERTISEMENT