IBJNews

Angie's List COO joining One Click Ventures

Back to TopCommentsE-mailPrintBookmark and Share

The departing chief operating officer of Indianapolis-based Angie’s List Inc. is joining One Click Ventures LLC in Greenwood.

E-commerce firm One Click said on Friday morning that it has hired Scott Brenton as chief marketing officer, a day after Angie’s List announced his exit after 13 years with the firm.

Brenton will join One Click on May 1 and will be in familiar company. One Click’s founder and CEO, Randy Stocklin, and its chief financial officer, Keith Midkiff, both formerly worked at Angie’s List, with Midkiff serving as CFO from 2004 to 2008.

“Scott’s business-to-consumer accomplishments at Angie’s List and his strong leadership skills will be tremendously valuable as we continue to accelerate One Click’s growth by acquiring new brands and growing our existing portfolio of brands,” Stocklin said in a written statement.

Founded in 2005, One Click acquires and operates e-commerce sites and applies its own internet marketing tools to make them more profitable. The company concentrates on the discount fashion and travel markets, though the company is expanding into other segments. Revenue has doubled since 2007, and the company has set a goal of $40 million by 2015.

One Click landed more than $800,000 in incentives to remain in Greenwood earlier this year when it promised to hire 109 employees over the next five years.

Brenton will lead the development of One Click’s online brands and will be responsible for the execution and performance of all marketing channels and revenue streams.

He joined Angie's List in 1999 as COO. Since then, Angie's List has grown from a private company bringing in less than $1 million in revenue to a public company with more than $90 million in annual revenue.

Angie's List CEO Bill Oesterle said he plans to restructure the role of COO and incorporate the responsibilities into other positions at the company.

“Scott developed some very talented managers,” Oesterle said in a prepared statement. “His departure will give them a chance to stretch their legs and show off some of their own skills.”

Brenton was recently featured in IBJ's annual "Forty Under 40" list of high-achieving local business people. In the video below from the feature, Brenton discussed his responsibilities as COO and whether the recent move to go public changed the culture at Angie's List or how the firm operates.

ADVERTISEMENT

  • Profit comments are bogus...
    I hear this all the time that Angies List didn't turn a profit. So far, neither has Exact Target. Those of you that think this means they are not successful really do not understand how their business model works. Educate yourselves before sounding stupid.
  • If you take time to understand...
    ...you will learn the tremendous success this company has achieved financially and for its members. Sure, it looks like they are of the old dot com era. In reality however they could slow down or entirely stop their marketing (the massive portion of their spending) and instantly be profitable. Have you ever used the Angie's List service to find a reputable contractor? If not, you should. How many of you have had that horror story of a bad, unreliable contractor? In fact, you'll thank yourself and the people at Angie's list for building such a service. We need merchant rating services so the good merchants can be around for those of us who need their help.
  • Profits?
    What profits are you talking about, Indy? How many Executives can work at a Company for 13 years, never turn a profit, and then line their pockets with an IPO? This guy's laughing all the way to the bank.
    • Run, Don't Walk
      I like that this article mentions that the company went from $1 million in revenue to $90 million in revenue without mentioning what happened to their costs and profit.

      Mr. Brenton should run, not walk away from this failing company that is based upon an outdated, unsustainable business model.

    Post a comment to this story

    COMMENTS POLICY
    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
     
    You are legally responsible for what you post and your anonymity is not guaranteed.
     
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
     
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
     
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
     

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by
    ADVERTISEMENT

    facebook - twitter on Facebook & Twitter

    Follow on TwitterFollow IBJ on Facebook:
    Follow on TwitterFollow IBJ's Tweets on these topics:
     
    Subscribe to IBJ
    1. to mention the rest of Molly's experience- she served as Communications Director for the Indianapolis Department of Public Works and also did communications for the state. She's incredibly qualified for this role and has a real love for Indianapolis and Indiana. Best of luck to her!

    2. Shall we not demand the same scrutiny for law schools, med schools, heaven forbid, business schools, etc.? How many law school grads are servers? How many business start ups fail and how many business grads get low paying jobs because there are so few high paying positions available? Why does our legislature continue to demean public schools and give taxpayer dollars to charters and private schools, ($171 million last year), rather than investing in our community schools? We are on a course of disaster regarding our public school attitudes unless we change our thinking in a short time.

    3. I agree with the other reader's comment about the chunky tomato soup. I found myself wanting a breadstick to dip into it. It tasted more like a marinara sauce; I couldn't eat it as a soup. In general, I liked the place... but doubt that I'll frequent it once the novelty wears off.

    4. The Indiana toll road used to have some of the cleanest bathrooms you could find on the road. After the lease they went downhill quickly. While not the grossest you'll see, they hover a bit below average. Am not sure if this is indicative of the entire deal or merely a portion of it. But the goals of anyone taking over the lease will always be at odds. The fewer repairs they make, the more money they earn since they have a virtual monopoly on travel from Cleveland to Chicago. So they only comply to satisfy the rules. It's hard to hand public works over to private enterprise. The incentives are misaligned. In true competition, you'd have multiple roads, each build by different companies motivated to make theirs more attractive. Working to attract customers is very different than working to maximize profit on people who have no choice but to choose your road. Of course, we all know two roads would be even more ridiculous.

    5. The State is in a perfect position. The consortium overpaid for leasing the toll road. Good for the State. The money they paid is being used across the State to upgrade roads and bridges and employ people at at time most of the country is scrambling to fund basic repairs. Good for the State. Indiana taxpayers are no longer subsidizing the toll roads to the tune of millions a year as we had for the last 20 years because the legislature did not have the guts to raise tolls. Good for the State. If the consortium fails, they either find another operator, acceptable to the State, to buy them out or the road gets turned back over to the State and we keep the Billions. Good for the State. Pat Bauer is no longer the Majority or Minority Leader of the House. Good for the State. Anyway you look at this, the State received billions of dollars for an assett the taxpayers were subsidizing, the State does not have to pay to maintain the road for 70 years. I am having trouble seeing the downside.

    ADVERTISEMENT