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Angie's List COO joining One Click Ventures

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The departing chief operating officer of Indianapolis-based Angie’s List Inc. is joining One Click Ventures LLC in Greenwood.

E-commerce firm One Click said on Friday morning that it has hired Scott Brenton as chief marketing officer, a day after Angie’s List announced his exit after 13 years with the firm.

Brenton will join One Click on May 1 and will be in familiar company. One Click’s founder and CEO, Randy Stocklin, and its chief financial officer, Keith Midkiff, both formerly worked at Angie’s List, with Midkiff serving as CFO from 2004 to 2008.

“Scott’s business-to-consumer accomplishments at Angie’s List and his strong leadership skills will be tremendously valuable as we continue to accelerate One Click’s growth by acquiring new brands and growing our existing portfolio of brands,” Stocklin said in a written statement.

Founded in 2005, One Click acquires and operates e-commerce sites and applies its own internet marketing tools to make them more profitable. The company concentrates on the discount fashion and travel markets, though the company is expanding into other segments. Revenue has doubled since 2007, and the company has set a goal of $40 million by 2015.

One Click landed more than $800,000 in incentives to remain in Greenwood earlier this year when it promised to hire 109 employees over the next five years.

Brenton will lead the development of One Click’s online brands and will be responsible for the execution and performance of all marketing channels and revenue streams.

He joined Angie's List in 1999 as COO. Since then, Angie's List has grown from a private company bringing in less than $1 million in revenue to a public company with more than $90 million in annual revenue.

Angie's List CEO Bill Oesterle said he plans to restructure the role of COO and incorporate the responsibilities into other positions at the company.

“Scott developed some very talented managers,” Oesterle said in a prepared statement. “His departure will give them a chance to stretch their legs and show off some of their own skills.”

Brenton was recently featured in IBJ's annual "Forty Under 40" list of high-achieving local business people. In the video below from the feature, Brenton discussed his responsibilities as COO and whether the recent move to go public changed the culture at Angie's List or how the firm operates.

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  • Profit comments are bogus...
    I hear this all the time that Angies List didn't turn a profit. So far, neither has Exact Target. Those of you that think this means they are not successful really do not understand how their business model works. Educate yourselves before sounding stupid.
  • If you take time to understand...
    ...you will learn the tremendous success this company has achieved financially and for its members. Sure, it looks like they are of the old dot com era. In reality however they could slow down or entirely stop their marketing (the massive portion of their spending) and instantly be profitable. Have you ever used the Angie's List service to find a reputable contractor? If not, you should. How many of you have had that horror story of a bad, unreliable contractor? In fact, you'll thank yourself and the people at Angie's list for building such a service. We need merchant rating services so the good merchants can be around for those of us who need their help.
  • Profits?
    What profits are you talking about, Indy? How many Executives can work at a Company for 13 years, never turn a profit, and then line their pockets with an IPO? This guy's laughing all the way to the bank.
    • Run, Don't Walk
      I like that this article mentions that the company went from $1 million in revenue to $90 million in revenue without mentioning what happened to their costs and profit.

      Mr. Brenton should run, not walk away from this failing company that is based upon an outdated, unsustainable business model.

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