IBJOpinion

MORRIS: Another app, and some perspective

Greg Morris
September 11, 2010
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greg morrisAs Indianapolis Business Journal launches its mobile phone application, I’m struck by how swiftly communication channels are changing. I’m enthused about new technology advances, yet I’m still drawn to traditional information and entertainment channels like the printed newspaper, magazine or a book. I’m also partial to traditional customer contact methods.

In conducting business, nothing is more effective than a face-to-face meeting to discuss how we can help provide solutions to meet our clients’ needs. If a meeting is not available, a phone conversation can work in a pinch.

Some younger execs might call my preferences “old school,” but it’s tough to establish a solid business relationship via only e-mail, voice mail or a text message. A lot of business is done that way today, and I understand the advantages. Productivity gains top the list. But I take issue with using these channels as your main method of communication. If you are looking to be a trusted adviser to your clients, you need to get in front of them at least some of the time.

On the new communication channel front, I hear a lot about the extinction of the written word, and now there is talk of the impending death of the Web. Laptops are said to be on their way out and predictions are that we will be getting most of our information through our mobile devices like our smart phones and iPad-type tablets. This may very well be the new world order at some point, but I don’t believe we will get there overnight.

As I wrote in a previous column, I believe new technologies will continue to interact with older communication channels. They will work in concert with one another to provide a great user experience for years to come. As an example, IBJ will use a video, photo gallery or related documents on our website as an extension of a written story from the newspaper. Also, if you’ve downloaded the proper tag-reading software on your mobile phone (available free), you can scan a matrix bar code that appears on page 2 of the printed edition of IBJ. The result is an immediate launch of a video or a webpage on your smart phone.

This brings me to our new mobile phone app. We have a mission at IBJ. We want to deliver the best, most complete and up-to-the-minute business news to you in the way you want to receive it. In that spirit, we launched our mobile app in the past few weeks. We haven’t promoted it yet, but if you have an iPhone or Android phone, the app is ready to download. Coming within days is a version for many BlackBerry phone models. You can expect an iPad app in the not-too-distant future. In the meantime, just browsing ibj.com on an iPad provides an awesome user experience.

The IBJ mobile phone app is available free for a limited time. There will be a nominal charge in the future. It has an easy-to-use interface and you’ll be able to access most everything available on ibj.com that is not premium, paid content. This includes the latest breaking business news, just as it’s delivered to our website. You will find the latest stock indexes, arts and entertainment news, opinions and commentary, videos, picture galleries, IBJ event information, the latest weather and a lot more. Also, as a bonus, our sister publication, the Indiana Lawyer, has much of its news and information included via a tab within the IBJ mobile app.

When you download the IBJ app, you’ll have access to the latest Indiana business news at your fingertips while on the go. IBJ gives you old school and new school. The combination is a beautiful thing.

Please give it a try and let me know what you think.•

__________

Morris is publisher of IBJ. His column appears every other week. To comment on this column, send e-mail to gmorris@ibj.com.

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  1. Hiking blocks to an office after fighting traffic is not logical. Having office buildings around the loop, 465 and in cities in surrounding counties is logical. In other words, counties around Indianapolis need office buildings like Keystone, Meridian, Michigan Road/College Park and then no need to go downtown. Financial, legal, professional businesses don't need the downtown when Carmel, Fishers, North Indy are building their own central office buildings close to the professionals. The more Hamilton, Boone county attract professionals, the less downtown is relevant. Highrises have no meaning if they don't have adequate parking for professionals and clients. Great for show, but not exactly downtown Chicago, no lakefront, no river to speak of, and no view from highrises of lake Michigan and the magnificent mile. Indianapolis has no view.

  2. "The car count, THE SERIES, THE RACING, THE RATINGS, THE ATTENDANCE< AND THE MANAGEMENT, EVERY season is sub-par." ______________ You're welcome!

  3. that it actually looked a lot like Sato v Franchitti @Houston. And judging from Dario's marble mouthed presentation providing "color", I'd say that he still suffers from his Dallara inflicted head injury._______Considering that the Formula E cars weren't going that quickly at that exact moment, that was impressive air time. But I guess we shouldn't be surprised, as Dallara is the only car builder that needs an FAA certification for their cars. But flying Dallaras aren't new. Just ask Dan Wheldon.

  4. Does anyone know how and where I can get involved and included?

  5. While the data supporting the success of educating our preschoolers is significant, the method of reaching this age group should be multi-faceted. Getting business involved in support of early childhood education is needed. But the ways for businesses to be involved are not just giving money to programs and services. Corporations and businesses educating their own workforce in the importance of sending a child to kindergarten prepared to learn is an alternative way that needs to be addressed. Helping parents prepare their children for school and be involved is a proven method for success. However, many parents are not sure how to help their children. The public is often led to think that preschool education happens only in schools, daycare, or learning centers but parents and other family members along with pediatricians, librarians, museums, etc. are valuable resources in educating our youngsters. When parents are informed through work lunch hour workshops in educating a young child, website exposure to exceptional teaching ideas that illustrate how to encourage learning for fun, media input, and directed community focus on early childhood that is when a difference will be seen. As a society we all need to look outside the normal paths of educating and reaching preschoolers. It is when methods of involving the most important adult in a child's life - a parent, that real success in educating our future workers will occur. The website www.ifnotyouwho.org is free and illustrates activities that are research-based, easy to follow and fun! Businesses should be encouraging their workers to tackle this issue and this website makes it easy for parents to be involved. The focus of preschool education should be to inspire all the adults in a preschooler's life to be aware of what they can do to prepare a child for their future life. Fortunately we now know best practices to prepare a child for a successful start to school. Is the business community ready to be involved in educating preschoolers when it becomes more than a donation but a challenge to their own workers?

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