2012 Forty Under 40: Libby M. Manship

Back to TopCommentsE-mailPrintBookmark and Share

Libby M. Manship
Where were you, and what were you doing in 1991?

A freshman at Mount Vernon High School in Fortville. I was involved in 4-H, student council, track and field, volleyball, basketball and having fun with friends.

When you graduated from high school, what did you think you wanted to be as an adult?

I was interested in journalism. I wanted to own my own business as a freelance writer to pursue my passion for writing.

Was there an event in the last 20 years that had a great impact on your aspirations and/or career path?

The events of 9-11 opened my eyes and heart to ensure my work, deeds and priorities were focused on meeting broader needs of the world and our community rather than myself.

Have you been mentored by (or had any significant interactions with) previous Forty Under 40 honorees?

Maureen Weber has been an outstanding mentor and leader. I greatly admire her character, outstanding leadership capabilities, intellect and continual commitment to excellence in all she does. Ron Stiver has also been an excellent mentor and leader. I greatly admire Ron’s authentic and effective leadership style, ability to drive results, business acumen and his unwavering commitment to improve lives or experiences of others. My uncle, Dan Miller, has also been a winner. Dan’s ability to stay focused on prioritizing faith, family, friendships and work is something I greatly admire.

Where/what do you want to be 20 years from now?

Enjoying time with my husband, children, friends and extended family while I continue to work in central Indiana.

Director of emarketing, Indiana University Health
Age: 34

Libby Manship has transformed Indiana University Health’s website into a user-friendly tool for patients, their families and medical professionals.

She joined Clarian Health as director of emarketing about a year and a half ago, just as its board decided to unify its hospitals around the state under a singular name—Indiana University Health—and rebrand the entire operation. Manship’s first order of business was to overhaul the company website with its new identity—IUHealth.org.

“Our goal is to give our patients and their families the best experience possible,” said Manship, who studied journalism at Franklin College and earned an MBA from Anderson University. “Whether that is through a website, an email, social media, or by watching a YouTube video, our goal is to make it easy and very focused on our patients.”

She and her team oversee all online strategies and touchpoints for IU Health’s customers, and also work with teams at other hospitals under IU Health’s umbrella.

Manship, who grew up in Mount Vernon, Ind., had previous success in online marketing. As a deputy commissioner for the Indiana Bureau of Motor Vehicles, she launched the My BMV customer service initiative, earning Gov. Mitch Daniels’ Excellence in Public Service Award in 2008 and 2009.

Before that, she was director of marketing and communications for the Department of Workforce Development.

“The opportunities and mentors I’ve had have enabled me to be flexible and change with technology and change with the times,” she said.

For the past year, she has been on the board of Prevent Blindness Indiana, chairing the Most Beautiful Eyes contest and helping with vision screenings.

She and her husband, Mike, have two sons, ages 4 and 2, and live in Greenfield, where she is active in Park Chapel Christian Church volunteering in the children’s ministry.•


Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. Good Day I am Mr (Victoria Wright) from United state of America, i stayed in NEW YORK, and i have a broke up business, until i found this company email who help me to gain a loan for business,, and now i want to used this short medium to congratulate the below company for the fast and safe money they loan to me without any form of collateral, i loan 500,000USD from the company to save my business and lots more, i saw their mail on the internet, everyone always give testimony for what they did, so i quickly contacted them and they all did everything for me without stress and my money was sent to my account just 3 days later, i was surprise and i feel so glad, now i have a standard business control agent who help me, now i will advice those who need urgent loan to contact him at the bellow email:zenithfirm12@gmail.com

  2. NOTICE:This is to inform the general public that Vampires are real. My name is James Franklyn.,am an agent of vampire,am here to introduce our new world trend to you,a world of vampire where life get easier,we have made so many persons vampires and have turned them rich,you will be assured long life and prosperity,you shall be made to be very sensitive to mental alertness,stronger and also very fast,you will not be restricted to walking at night only even at the very middle of broad day light you will be made to walk.In case you are wildly oppressed by some unscrupulous persons we can still help you fight them.Your protection is assured immediately you join.Just contact the bellow email if you are interested we are here to attend to you anytime you want us. Contact the bellow email for more details. Email:vampirescreed@hotmail.com Sincerely: James Franklyn.

  3. Bravo! Someone else that is willing to speak the truth! Bravo!_____NBCSN is available in almost 2 MILLION more homes than just a few years ago, but Indycar STILL gets less total viewers than it did just a few years ago when NBC took over Versus. Attendance and ratings cratered with the end of season races (just when the title battle got "interesting" HAH!__________And now...new race in Basilia, where Miles celebrated the "rich history" of Indycar racing there. Rich history? What, 7 events in the 100 years of AOW? Yep, some history. Well, at least its an oval. It's not??? Are you kidding me??? Gosh darn road racin furriners.

  4. PURITY RAY LOAN OFFER........ Have you been denied by your banks,or are you in need of of an urgent loan to pay of your bills we are capable of giving loans @ cheaper rate to interested individuals, student, companies and members of the public in need of finance to settle bills, we do offer considerable loans which you can count on. For more information on our various types of loan,then you will have to contact PURITY RAY LOAN FIRM, to help you achieve your desire LOAN APPLICATION FORM TO BE FILLED BORROWERS INFORMATION * Full name:………………………. * SEX * ……………………………. * Country………………………….. * State:……………………………. * Land:…………………………….. * Occupation:…………………….. * phone number:…………………. * Telephone: ………………………….. * Age:………………………………. * Amount needed as loan:……… * Loan Duration:………………….. * Propose of Loan:……………….. * Annual revenue:………………… * Monthly Income:……………….. * Guarantee:………………………. * Payment: monthly or annually Email.....purityrayloanfirm@gmail.com Thank you and God bless Mr Purity Ray PURITY RAY LOAN FIRM we tend to serve you better

  5. Problem: most of the people responding to this article don't know about this service AT ALL! Why? Lack of awareness. This isn't IndyGo. This is CIRTA: might as well be the mattress company because they are asleep at the wheel - something like 3 directors over the last year? Playing with federal grant money is great! This "region" wants commuter rail service, has spent MILLIONS on Transportation studies yet can't even support a commuter bus line? This is largely for suburban riders to get to downtown - not for "service people to work in our hotels and restaurants" ! Get your head out of your backside!! These are professionals, students etc. that don't want to fight traffic, save some money on parking, gas, stress.... if CIRTA would put their federal money into widely promoting the sevive to Greenwood, Fishers & Carmel instead of finding directors and studies - this would be a successful service. Our family uses(d) it daily for the last several years - but the recent uncertainty & now unreliability due to cuts from Carmel has been a problem. Now, costs us an additional $350/month for gas & parking ( $4200/year) plus vehicle wear, service, environmental impact ... YES - this REGION needs this this type of service in order to keep growing and getting the people it needs to fill skilled positions in downtown Indianapolis. Think outside of your own car !!!