ATLANTA-Indianapolis' bid to host the 2012 Super Bowl calls for turning
downtown into a big party, complete with massive fire pits to keep revelers warm.
Officials hope to beat out Indianapolis' larger rivals-Phoenix and Houston-in part by casting the city's
smaller size as a strength.
"When the Super Bowl comes to
Indianapolis, the NFL will own the joint," reads an executive summary of the bid released last night.
And, perhaps feeling the sting of being beaten last year by a larger facility
in Dallas, local officials found a way to promise an additional 5,000 seats in Lucas Oil Stadium.
The Indianapolis delegation will make its pitch to the 32 NFL owners here today. The city's bid
includes creating a $9 million practice facility for the NFC Super Bowl representative on the Arsenal Technical High School
campus. The facility would serve as a Super Bowl legacy to help youth on the city's near east side and spur redevelopment
in the area. The AFC champion would use the Indianapolis Colts' 56th Street training complex for preparation in the days leading
up to the game.
Local officials plan to implore the NFL and local citizens to come together to help revitalize the
Tech area.
"That will allow us to leave behind a recreational facility that can change the lives of the children of
that school and the entire east-side neighborhood," the summary said. "That would be a legacy as big as the Super Bowl itself."
Indianapolis
Public Schools Superintendent Eugene White will be instrumental in making today's presentation and will attest to the significance
of having the facility at Arsenal.
The bid also calls for
creating a Super Bowl Village on Meridian Street from Monument Circle to Georgia Street, and on Georgia Street from Conseco
Fieldhouse to the Indiana Convention Center.
Drawings of the
village show large columns running down both sides of the streets supporting an ornate roof. They also show huge fire pits
to warm event-goers roaming Indianapolis' streets during the February weekend.
Indianapolis officials said the village
would be like nothing an NFL Super Bowl weekend has seen before.
In their bid, local officials emphasized that the NFL village would help draw visitors to the league's NFL Experience,
an entertainment attraction adjacent to the village.
Local
officials said there will be multiple stages within the village for musical and other entertainment shows.
Indianapolis is offering up the 1,786-seat Hilbert Circle Theatre for the high-brow
NFL Awards Gala, which is held the Friday before Super Sunday.
The 559-acre Indianapolis Motor Speedway is the proposed
site of the larger Friday Night Party, also known as the Commissioner's Party. Saturday night, the bid said, the party will
continue on Monument Circle, which would be closed to traffic to host a concert, Mardis-Gras style party and massive fireworks
display.
The bid also offers up the NCAA Hall of Champions, Conseco Fieldhouse, Indianapolis Museum of Art, Speedway
Pagoda and Indianapolis Zoo for league and sponsor parties and events.
The local bid also stressed Indianapolis' central
location, its soon-to-open $1.2 billion midfield airport terminal, its 14,000 downtown hotel rooms - 4,700 of which are connected
to Lucas Oil Stadium by indoor walkways - and experience hosting big sporting events, from the Indianapolis 500 to NCAA Final
Fours.
"No city in America has hosted more big sporting events in the last 25 years," the bid said. "No brag, just
fact."
Local officials promised 74,595 seats in the $725 million
Lucas Oil Stadium, nearly 5,000 more seats than previously advertised. Those seats are in addition to the promised 138 luxury
suites.

















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