2013 Forty Under 40: Jamar Cobb-Dennard

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“My pipedream is becoming mayor of Indianapolis, but in the next 10 years I can see myself serving as a City-County councilor, at least a state rep and moving up from there. I’d love to serve in an executive capacity in Indianapolis at some point in my career.”

Age: 31

Owner, Outsourced Sales Force

Ask Jamar Cobb-Dennard who he is and he answers, “I am a businessman, community leader and future politician, speaker/author and single father.”

His business is Outsourced Sales Force, which he started a year-and-a-half ago to help companies build their first sales team. Most of Outsourced’s clients are in areas such as technology marketing and entertainment, have five to 15 employees and $500,000 to $3 million in annual sales.

The impetus for starting Outsourced was this: “I heard over and over from small-business owners, ‘I want a salesperson, but I don’t know how to train them, I can’t afford them, I don’t have the expertise, I don’t want to sell.’”

Cobb-Dennard, on the other hand, likes selling. The Kalamazoo, Mich., native learned sales when he sold Cutco cutlery while a student at Western Michigan University.

Cobb-Dennard said 100 percent of Outsourced’s business comes from referrals. He meets many of his clients through networking—he’s been active in Rainmakers, where he was named Rookie of the Year in 2009—and speaking engagements. In a typical week, he said, you’ll find him out talking to associations of business owners, meeting potential clients and recruiting salesmen for his clients.

He’s also active with Little Red Door Cancer Agency, where he’s on the board of directors and helped boost the visibility of its annual Big Red Bash fundraiser. His uncle died of lung cancer the year he moved to Indianapolis, and his grandmother was diagnosed with breast cancer the year after he moved here.

“Winning the battle against cancer and for wellness is really close to my heart,” he said.

Whatever he does, Cobb-Dennard usually is with his 1½-year-old daughter. “Where daddy goes, she goes. When I’m not at work, it’s the two of us hanging out and me dealing with tantrums.”•



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  1. Great article and post scripts by Mike L (Great addition to IBJ BTW). Bobby's stubborn as a mule, and doubt if he ever comes back to IU. But the love he would receive would be enormous. Hope he shows some time, but not counting on it.

  2. When the Indiana GOP was going around the State selling the Voucher bill they were promising people that the vouchers would only be for public charter schools. They lied. As usual.

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  4. Jim, your "misleading" numbers comment is spot on. This is the spin these posers are putting on it. News flash, fans: these guys lie. They are not publicly traded so no one holds them accountable for anything they say. The TV numbers are so miniscule to begin with any "increase" produces double digit "growth" numbers. It's ridiculous to think that anything these guys have done has awakened the marketplace. What have they done? Consolidate the season so they run more races on consecutive weekends? And this creates "momentum." Is that the same momentum you enjoy when you don't race between August and March? Keep in mind that you are running teams who barely make ends meet ragged over the summer to accomplish this brilliant strategy of avoiding the NFL while you run your season finale at midnight on the East Coast. But I should not obfuscate my own point: any "ratings increase" is exactly what Jim points to - the increased availability of NBC Sports in households. Look fans, I love the sport to but these posers are running it off a cliff. Miles wants to declare victory and then run for Mayor. I could go on and on but bottom line for God's sake don't believe a word they say. Note to Anthony - try doing just a little research instead of reporting what these pretenders say and then offering an "opinion" no more informed than the average fan.

  5. If he's finally planning to do the right thing and resign, why not do it before the election? Waiting until after means what - s special election at tax payer expense? Appointment (by whom?) thus robbing the voters of their chance to choose? Does he accrue some additional financial advantage to waiting, like extra pension payments? What's in it for him? That's the question that needs to be asked.