2011 Forty Under 40: Jenny Vance

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About me...
Jenny Vance
Web sites:
Social media:
On my hip:
Most-used apps:
Kindle for iPhone
ESPN ScoreCenter
Favorite stuff:
Author Ken Follett; "I Survived" TV show; Colts; volleyball; softball; golf; flag football; ballroom dancing; Calvary Lutheran Church & School; Lutheran High School

Jenny Vance started LeadJen in 2004 to provide sales leads and prospecting support to business-to-business sales and marketing executives. Today, it’s a multimillion-dollar lead-generation services company serving more than 200 clients in the United States, Europe and Australia.

“Our real focus as a business is helping our clients get value out of every single prospecting call,” said Vance, a Greenwood native who honed her entrepreneurial instincts at DePauw University.

“In many cases, we hope that’s an appointment for our clients to go in and sell their solutions, but even if it’s not, our mind-set is, ‘What can we learn and share back with our clients’ that will help them understand their market, their strategy in those markets, and optimize our efforts with those clients?”

Inside sales is often a high-turnover area and requires a lot of oversight, said Vance, explaining part of her business’s appeal.

“A lot of companies just don’t have time to waste.”

LeadJen’s service is catching on with the high-technology industry it serves; in 2010, LeadJen tripled its growth, expanding from 20 employees to 60.

“It’s been really fun,” said Vance, noting that 85 percent of LeadJen’s new business comes from client referrals, she said, and 95 percent of clients return for additional work.

That level of client loyalty is key to LeadJen’s business success.

She and her business partner, Bill Johnson, developed software—Jesubi—that works hand-in-hand with LeadJen’s business. While they co-own both businesses, she runs LeadJen, he runs Jesubi, and they serve on each other’s boards.

While busy, Vance, a former high school and college athlete, still carves out time to play in adult league sports—softball, volleyball and golf. Single, Vance has a dog, a maltese/poodle mix that she enjoys.

She also is an active alumna of Lutheran High School, as well as Calvary Lutheran School.•


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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.