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2013 Forty Under 40: Rob Laycock

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“I’m looking to help a non-profit on the business side of a board, something like Indy Cog or Keep Indianapolis Beautiful.”

Age: 32

Vice President, Pacers Sports & Entertainment


Rob Laycock says that when he’s at work, there’s no better feeling than seeing Bankers Life Fieldhouse packed with fans. As vice president of marketing for Pacers Sports & Entertainment, he has a hand in making that happen.

“It’s a collaboration of everyone who works here,” he said. “This is a great organization, and I’ve been given a lot of opportunities.”

Laycock, who credits his parents with giving him the math skills (mom) and entrepreneurial spirit (dad) that have helped him succeed, grew up in Brownsburg and went to Indiana University. After graduating, he served in AmeriCorps. While building a trail in an Arkansas state park, he injured himself and ended up working inside, using his database marketing skills to boost the park system.

That led him to apply to Indiana University’s Kelley School of Business MBA program, and the directors of its Sports and Entertainment Network put him in touch with Quinn Buckner, the Pacers’ vice president of communications. Laycock started as a database marketing intern, helping the team better target its ticket sales efforts. In seven years, he has worked his way up to vice president. Last year, he helped increase single-game ticket sales 55 percent compared with the 2010-11 season.

In his off hours, Laycock has volunteered for Indycog, the bicycling-advocacy group, and the Indiana Canine Assistance Network. But his biggest passion is basketball—playing it for fun and making sure it remains Indiana’s most popular sport. He even said, semi-seriously, that the state should give tax credits to people who put up backboards at their home.

“Everywhere I go outside the state,” he said, “when people find out I work for the Pacers, they always mention the movie ‘Hoosiers,’ and ‘in 49 states, it’s just basketball.’ In the business world, you call that a core competency, and I want to make sure we keep that as a community.”•

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  1. I would not vote for Bayh if he did run. I also wouldn't vote for Pence. My guess is that Bayh does not have the stomach to oppose persons on the far left or far right. Also, outside of capitalizing on his time as U. S. Senator (and his wife's time as a board member to several companies) I don't know if he is willing to fight for anything. If people who claim to be in the middle walk away from fights with the right and left wing, what are we left with? Extremes. It's probably best for Bayh if he does not have the stomach for the fight but the result is no middle ground.

  2. JK - I meant that the results don't ring true. I also questioned the 10-year-old study because so much in the "health care system" has changed since the study was made. Moreover, it was hard to get to any overall conclusion or observation with the article. But....don't be defensive given my comments; I still think you do the best job of any journalist in the area shedding light and insight on important health care issues.

  3. Probably a good idea he doesn't run. I for one do not want someone who lives in VIRGINIA to be the governor. He gave it some thought, but he likes Virginia too much. What a name I cannot say on this site! The way these people think and operate amuses me.

  4. Kent definitely has talent and he may even "win" the afternoon drive time competition, but do we really need 3 local sports talk shows? Can't we get just one show with a national presence?!? I loved Doug Gottlieb in that slot and have now switched back to music. How many times can we talk about Hibbert's implosion or Reggie Wayne's knee?? All these guys know national sports, but it always seem to pull right back to Indiana sports (x3).

  5. is only popular in Maroon COunty

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