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Keystone plans mixed-use project on Madison Avenue

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A local developer is planning a $2 million mixed-use project for a vacant parcel along Madison Avenue just south of downtown Indianapolis.

The plans from Keystone Group call for a three-story building immediately north of a new Bureau of Motor Vehicles license branch at the southwest corner of Madison and Terrace avenues. The first floor would be leased for office or retail uses, and upper floors would be apartments.

The developer won zoning approval this month from the Metropolitan Development Commission after making adjustments to an early site plan, said John Bartholomew, a spokesman for the Department of Metropolitan Development.

The plans filed with the city show a second three-story building to the north of the one the city approved. Keystone will add the second structure, also with apartments and retail space, at a later date if demand continues to grow in the neighborhood, said Tara Acton-Shaver, property manager for the privately held construction and development firm.

The company is partnering with Concord Community Development Corp. on the project, which could provide a residential boost to an area that had been zoned for light industrial.

The apartment portion will include units set aside for a variety of income levels since some funding will come from the federal Neighborhood Stabilization Program, said Mark Flanary, Concord's executive director. He said the first building will cost about $2 million.

"A mixed-use project like this is invaluable for revitalizing our neighborhood," Flanary said. "The impact is going to be fantastic, especially with the retail portion. We're hoping to see even more mixed-use, and we hope to springboard off this project."

Keystone acquired the 2.8-acre, triangle-shaped parcel in 2009. It was then home to three vacant industrial buildings and a remaining wall from an old brick warehouse, which the company tore down.

The site is across the street from Sisters' Place Restaurant, and just south of Madison Plaza, a 180,000-square-foot office conversion project also by Keystone.

Before Keystone made changes to its proposal, city planners had expressed concerns about the compatability of the project with the neighborhood and the suburban-style arrangement of the proposed buildings, set back from the street with large parking lots in front. The proposed buildings also would be taller than what is normally allowed under city code.

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  • Whole Story?
    I'd venture a guess that Keystone didn't tell the MDC that they were using the open parking spaces in the lot at Madison and Terrace for overflow for the poorly planned Madison Plaza lot.
  • New Urbanism Rules
    About time MetroIndy (non-Hamilton County) using some intelligence in urban/suburban planning. A mixed-use development is much better than the separate zoning uses (commercial over here, residential over there, etc.) found out in the 'burbs that prevent any pedestrian/non-motorized traffic and community interaction.
  • Say what?
    No site plan showing this mixed-use building in the middle of a parking lot?

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  1. This is a big help. Thanks for share it here.

  2. Doug Henning!

  3. These guy were thugs — they grew up in freaking Haughville! Smh, sigh. If the mayor needs/wants "quality" Black Hoosiers who are NOT corrupt, give me a call — I know plenty. Land bank info here - http://www.kubepharm.com/indylandbank/IndyLandBank.html

  4. Magician and illusionist!

  5. The basic idea of nice apartments with parking and retail is a good one, but this design seems overwhelmingly big/tall for Broad Ripple. The size could be disguised a bit with lots of big trees/landscaping, but the complex is too massive to blend in easily. That section of canal between College and Westfield will also need to be upgraded on both sides. Nice apartments facing onto a nice promenade with shade trees/plantings could bring together the canal towpath/Monon recreation, the outdoor seating at existing restaurants, and this project into something that upgrades the whole area. A plan for the whole stretch makes more sense than facing nice new housing onto what looks like a ditch. Is there a plan? Does the public have input? Who pays? The apartment idea seems to be reasonable, but Whole Foods is not a good idea for appropriate retail. Besides the store being physically too big, there are already Fresh Market at 54xCollege and Whole Foods in Nora for fancy groceries. Good Earth and Kroger are within walking distance of the Shell site. There are at least 7 grocery stores within a safe bike ride. Whole Foods would add nothing but traffic congestion. This design is on the right track, but there needs to be more work done to ensure that it blends in with and enhances the existing community. A project that large will set a tone for that whole part of town. It could be a real asset, but only if done right.

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