2010 WOMAN OF INFLUENCE: Traci Dolan

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Chief Financial Officer, ExactTarget

Sphere of Influence: Dolan is a key figure at one of the city’s most dynamic companies. She has transformed ExactTarget’s financial operations, oversaw its 2007 IPO filing—later withdrawnand spearheaded two of 2009’s biggest, most successful venture capital procurements, all in the midst of a precipitous economic downturn.

Dolan (IBJ Photo/ Eric Learned)

Unlike so many other CFOs, Traci Dolan hasn’t spent the last few years battening down the hatches, waiting for better times. Instead her employer, e-mail marketing and interactive marketing provider ExactTarget, enjoyed an unprecedented growth spurt—something that created unprecedented challenges for Dolan, 53. In 2009 she oversaw the acquisition of $140 million in venture capital.

“The venture investment was driven by our track record of capital-efficient growth coupled with our history of innovation and ability to deliver real return on investment for our clients,” Dolan said. “Amid globally challenging times, we continued those trends and investors took notice.”

ExactTarget also drew on her help to expand nationally and overseas. In the past year she helped oversee the acquisition of enterprise Twitter platform CoTweet, plus London-based Keymail and Australia-based mPath Global. Under her leadership, ExactTarget has enjoyed 38 consecutive quarters of growth and expanded its payroll to more than 745 employees.

Besides her duties as CFO, Dolan is the company’s chief administrative officer, managing ExactTarget’s strategic planning and workforce optimization efforts—no small task for an operation with such a far-flung (and newly acquired) workforce. “As we grow here in the states and around the world, it becomes increasingly more challenging to instill and reinforce our strong, passionate culture with team members and partners worldwide,” she said.

In addition to her work duties, Dolan serves on the board of directors of Noble of Indiana. In her spare time she enjoys traveling, reading, and spending time with friends and family—namely husband Greg and stepson Christian.

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  1. In reality, Lilly is maintaining profit by cutting costs such as Indiana/US citizen IT workers by a significant amount with their Tata Indian consulting connection, increasing Indian H1B's at Lillys Indiana locations significantly and offshoring to India high paying Indiana jobs to cut costs and increase profit at the expense of U.S. workers.

  2. I think perhaps there is legal precedence here in that the laws were intended for family farms, not pig processing plants on a huge scale. There has to be a way to squash this judges judgment and overrule her dumb judgement. Perhaps she should be required to live in one of those neighbors houses for a month next to the farm to see how she likes it. She is there to protect the people, not the corporations.

  3. http://www.omafra.gov.on.ca/english/engineer/facts/03-111.htm Corporate farms are not farms, they are indeed factories on a huge scale. The amount of waste and unhealthy smells are environmentally unsafe. If they want to do this, they should be forced to buy a boundary around their farm at a premium price to the homeowners and landowners that have to eat, sleep, and live in a cesspool of pig smells. Imagine living in a house that smells like a restroom all the time. Does the state really believe they should take the side of these corporate farms and not protect Indiana citizens. Perhaps justifiable they should force all the management of the farms to live on the farm itself and not live probably far away from there. Would be interesting to investigate the housing locations of those working at and managing the corporate farms.

  4. downtown in the same area as O'malia's. 350 E New York. Not sure that another one could survive. I agree a Target is needed d'town. Downtown Philly even had a 3 story Kmart for its downtown residents.

  5. Indy-area residents... most of you have no idea how AMAZING Aurelio's is. South of Chicago was a cool pizza place... but it pales in comparison to the heavenly thin crust Aurelio's pizza. Their deep dish is pretty good too. My waistline is expanding just thinking about this!