The employees of production-innovation consultant Insight2 interview customers, but they also watch and videotape them using
various products. That footage then is dissected to see how consumers deal with problems they encounter. More times than not,
the result is a new product intended to satisfy needs consumers didn’t even know they had.
Scott Wise compares his Scotty’s Brewhouse expansion to a washed-up college band that finally hits it big after 10 years. If that’s the case, his fourth location-and first in Indianapolis-just might go platinum. Before it opened Oct. 30, Wise estimated the 96th Street restaurant would gross $3.5 million in its first year; it’s already on track to reach $5 million. Wise, 33, tapped the college-town markets of Muncie, Bloomington and West Lafayette before taking on Indianapolis. He hopes the name…
More than $10 million poured into Indianapolis broadcasters’ coffers this year, experts said, as politicians took to the airwaves in hopes of swaying voters. A fierce battle over control of Congress and a hotly contested Marion County prosecutor’s race contributed to the impressive total, which outpaced 2002 election sales by nearly $3 million. “It was a surprising year,” said Don Lundy, general manager of WRTV-TV Channel 6, which sold more than $1.3 million in political ads. Despite attempts to forecast…
A mix of familiar stores and upscale retailers will be moving into the nowvacant L.S. Ayres space at Greenwood Park and Castleton Square malls, which owner Simon Property Group Inc. is turning into small-scale lifestyle centers. The open-air developments, which will be similar in design to Carmel’s Clay Terrace, have attracted a host of major retailers, including Barnes & Noble, Borders and AMC Theatres. Smaller specialty shops and sit-down restaurants also are planned. Barnes & Noble will be going in…
