ARTICLES

VIEWPOINT: Sounding out new stadium was painful

During the Kenny C h e s n ey / Ke i t h Urban concert on Sept. 13, Lucas Oil Stadium passed its first test as a concert venue. Not acoustically-the sound ranged from barely acceptable to awful, depending on where you sat-but customer service-wise. Anticipating some problems, stadium management had set aside a number of seats for people who complained. When I went to the first-floor ticket window, they replaced my seats in Section 635-upper level, rear of...
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Smaller Indiana gives cultural events a boost

Web site's bloggers share IndyFringe experiences
Smaller Indiana gives cultural events a boost Web site's bloggers share IndyFringe experiences With a mere $11,000 to spend on marketing, IndyFringe Executive Director Pauline Moffat is always on the lookout for low- or no-cost promotional opportunities. So when Pat Coyle, founder of online community smallerindiana.com, approached her about a novel arrangement to spread the word, Moffat jumped at it. The deal was this: The Fringe would give two tickets to each of its festival shows to Smaller Indiana, which...
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Smaller Indiana gives cultural events a boost: Web site's bloggers share IndyFringe experiences

With a mere $11,000 to spend on marketing, IndyFringe Executive Director Pauline Moffat is always on the lookout for low- or no-cost promotional opportunities. So when Pat Coyle, founder of online community smallerindiana.com, approached her about a novel arrangement to spread the word, Moffat jumped at it. The deal was this: The Fringe would give two tickets to each of its festival shows to Smaller Indiana, which would hand them over to members who would write blogs about the performances...
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Indesign LLC: Engineers designed firm after losing corporate jobs Ownership stake gave workers even more motivation to succeed

Eleven years ago, AT&T/Lucent Bell Laboratories announced it was closing its wired consumer product design division in Indianapolis and consolidating operations in New Jersey. That left about 90 employees here with a choice: Move or find another job. Most went or joined other companies. But 34 decided to stick together and start their own business here-Indesign LLC. Today, the high-tech electronic design and development company near Fort Benjamin Harrison is a $6 million-a-year business with 53 employees and clients that...
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Niche firms thrive despite anonymity: Some small businesses don't need storefronts to keep customers coming

Whimsical Whisk isn't your neighborhood bakery. Pastry chef Clare Welage never wanted it to be. She started the patisserie in 2004 with plans to differentiate herself from the competition by making desserts from scratch using all-natural ingredients, designing items specifically for the customer and-just as important-going without a storefront. "I've always felt that if you open up a storefront and you have a specialty product, something somewhere gets compromised," Welage said. "Ultimately, it's the quality of the product or it's...
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PROFILE: Roundpeg: Narrowing its focus helped Roundpeg find the right hole Networking also makes a difference for marketing firm

Roundpeg Narrowing its focus helped Roundpeg find the right hole Networking also makes a difference for marketing firm Lorraine Ball is a human energy bar who seems to have more ideas than there are minutes in a day. She left her job as vice president of creative services for Conseco Inc. in early 2002 to start her own business focusing on team building and strategic planning for large companies-only to discover that in the post-9/11 world, big companies weren't investing...
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Leader Corporation of Indiana: Chasing the American dream Couple dives into deep end from the start

Couple dives into deep end from the start Tom Foreman had worked for other contractors, but in 1993 he decided the time was right for him and his wife, Donna, to start their own business. So they founded Leader Corporation of Indiana, which provides control systems (think temperature controls, security and automation systems) for commercial and institutional customers such as Lucas Oil Stadium, the Conrad Indianapolis hotel and the Pendleton Correctional Facility. He was 53 at the time. Donna was...
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McBroom Industrial Services: Relationships critical to business survival Repair service keeps evolving to meet customer need

When Hilton McBroom founded McBroom Electric in his parents' garage in the midst of the Depression, he couldn't have envisioned that the company would exist 75 years later-or what it would be doing. Back then, McBroom repaired anything someone would pay him to fix. Over the years, the company evolved from repairing washers, dryers and furnace motors (and selling Maytag products) to fixing electric motors in manufacturing machinery to its current concentration-repairing and remanufacturing specialty devices used by industrial customers...
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