IBJNews

'Beer geeks' hatch plan for east-side hops farm

Back to TopCommentsE-mailPrintBookmark and Share

A couple of fledgling entrepreneurs hope to tap into the increasing popularity of local microbreweries—not by starting one but by supplying them with a key flavoring ingredient integral to making beer.

Longtime friends Matthew Crankshaw and Justin Kratoska, both 35, are preparing to grow hops this summer on a four-acre sliver of land tucked within a gritty neighborhood on Indianapolis’ far-east side near Franklin Road and Interstate 465.

rop-hops_041513-15col.jpg Friends Justin Kratoska (left) and Matthew Crankshaw are busy installing reclaimed telephone poles on the property they purchased to begin growing hops plants this summer. (IBJ photo/Scott Olson)

The pair has no contracts yet, but they’re encouraged by the feedback they’ve received from prospects.

“Everyone has expressed a ton of interest,” Crankshaw said. “The market’s very strong.”

The self-proclaimed “beer geeks” see potential in their plan to sell hops to local microbreweries such as Sun King, Flat 12, Fountain Square Brewing Co. and the newest arrival, Indiana City Brewing Co.

hops-map.gifThe pair used savings to pay $13,500 in September to buy the vacant property, which literally splits Wellington Avenue, out of foreclosure. They secured a zoning variance from the city in March.

Visible on the property are the poles hops farmers use to support the growth of the plants. Crankshaw and Kratoska plan to install 36, 20-foot-tall reclaimed telephone poles on the first acre, capable of growing 1,000 plants. They’ll expand to the other three acres once they become more experienced farmers and are able to build a market for their product.

The two finished digging holes and placing some of the poles, with the help of a rented Bobcat and a 1968 International Harvester tractor they bought for $3,000 at a farm auction.

hops-factbox.gifTo grow hops, they’ll string a trellis system of cable from atop the poles, tying twine to the cable and extending it to the ground. The hops plants climb the twine during the growing season. Hops are a perennial and will reappear every spring. They’re primarily used as a flavoring agent in beer.

They plan to start by growing three types of hops used in pale ale beers and are testing seven other varieties. An on-site pond will serve as an irrigation system.

The aim is to promote their product to Indiana microbreweries that may prefer to purchase their ingredients from local growers instead of from larger operations mostly located in the northwestern part of the country.

“There’s a big push for local ingredients,” Kratoska said. “This is a niche that nobody’s touched.”

Actually, a few hops farms have sprung up in Indiana, including 3 Hammers Farms in Knightstown. Ryan Hammer, a floor director at WISH-TV Channel 8, started last summer with a half-acre that grew about 160 plants.

He launched his farm after learning that a local pizzeria bought its hops from out of state. He figured he would give it a whirl.

“Somebody looking for something local and fresh-picked yesterday, I think there’s a market for that,” Hammer said.

Indianapolis’ largest brewer, Sun King Brewery, bought a small batch from Hammer last fall, said the brewery’s owner, Clay Robinson, who sees potential in the farms.

“[There are] only a couple of people who are doing it in our state,” he said. “But what people don’t realize is, it takes three years before you really get a viable crop out of it.”

Crankshaw and Kratoska say their venture, simply dubbed Hoosier Hops Farm LLC, will start as a side project, potentially earning them $100,000 a year before they’ll entertain any thoughts of expanding.

A batch of hops fetches $10 to $30 per pound—the volume in which they’re typically sold. Hops, about the size of a pine cone, can be purchased either whole or in pellet form from a grinding process that makes brewing more efficient. A pound equals 200 to 300 cones, depending on type.

Hops can be bought wet or dry and are vacuum-sealed and frozen to maintain freshness. An industrial food dehydrator is needed to dry the hops.

If all goes well, the pair ultimately would like to purchase more property, and a palletizer, to become full-time hops farmers. But for now, they’ll keep their day jobs.

Crankshaw, from Angola, graduated with a mechanical engineering technologies degree from Purdue University in 2000 and is a sales rep at Columbus, Ohio-based OTP Industrial Solutions.

Kratoska, a Greenwood native, graduated in 2001 from Ball State University with a biology degree and is a sales rep at the local office of Waltham, Mass.-based Thermo Fisher Scientific Inc.

The pair has financed their operation, including the purchase of the land, poles and tractor, from their own funds. They originally sought land in a more rural setting but found the prices too expensive.

At their east-side property, they say, they’ve been embraced by neighbors who favor their venture.

Why the ground—best described as an out-of-place barren oasis—was never converted to residential development is anyone’s guess.

As late as the 1990s, a far-east-side comprehensive plan called for low-income housing to be built there. But the plans apparently succumbed to neighborhood opposition, the two learned from researching the property’s history.

City planners seem more than pleased with their idea to bring a bit of urban farming to the largely industrial area.

“Discussions with adjacent property owners have indicated that the site has been a haven for dumping and other illegal activity for a number of years,” city officials wrote in a report. “The use of the site as a hops farm could ensure future site maintenance.”

Crankshaw and Kratoska have nearly rid the property of unsightly debris, save for a few rotting mattresses. They picture an entirely different landscape once their plants start growing.

“It will be walls of green by the end of summer,” Crankshaw said.•

ADVERTISEMENT

  • fertalizer
    We are on the east side in McCordsville and have plenty of well aged manure for you guys if you want to work the dirt. Free for the taking.
  • Safety Concern?
    In addition to Drew's point, I wonder if there is any concern with using reclaimed utility poles for this purpose since they're typically pressure treated with all kinds of chemical preservatives to prevent rot and insect/fungal damage. Might that compromise the quality of the hops? Any concern that proximity to the gasoline, oil, antifreeze, and rubber runoff from nearby roads will pollute the soil and the roots of the hops?
  • Welcome to the neighborhood
    Welcome, fellow eastside farmers! We have less than 2 acres near Emerson and I70, mostly for produce. We have 9 varieties of hops already established on our property that we hope to expand to cover 1/8th of an acre through the next few years. Good luck!
  • Toxic Hops
    “Discussions with adjacent property owners have indicated that the site has been a haven for dumping and other illegal activity for a number of years,” This seems like a red flag...
  • Good luck and God speed!
    Great idea, fellas. Good luck on the endeavor. The craft brew industry is one of good people with open arms. I have no doubts you'll have a market for the product, from breweries to local home brew supply stores (Tuxedo Park Brewers Supply for example :)

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. By Mr. Lee's own admission, he basically ran pro-bono ads on the billboard. Paying advertisers didn't want ads on a controversial, ugly billboard that turned off customers. At least one of Mr. Lee's free advertisers dropped out early because they found that Mr. Lee's advertising was having negative impact. So Mr. Lee is disingenous to say the city now owes him for lost revenue. Mr. Lee quickly realized his monstrosity had a dim future and is trying to get the city to bail him out. And that's why the billboard came down so quickly.

  2. Merchants Square is back. The small strip center to the south of 116th is 100% leased, McAlister’s is doing well in the outlot building. The former O’Charleys is leased but is going through permitting with the State and the town of Carmel. Mac Grill is closing all of their Indy locations (not just Merchants) and this will allow for a new restaurant concept to backfill both of their locations. As for the north side of 116th a new dinner movie theater and brewery is under construction to fill most of the vacancy left by Hobby Lobby and Old Navy.

  3. Yes it does have an ethics commission which enforce the law which prohibits 12 specific items. google it

  4. Thanks for reading and replying. If you want to see the differentiation for research, speaking and consulting, check out the spreadsheet I linked to at the bottom of the post; it is broken out exactly that way. I can only include so much detail in a blog post before it becomes something other than a blog post.

  5. 1. There is no allegation of corruption, Marty, to imply otherwise if false. 2. Is the "State Rule" a law? I suspect not. 3. Is Mr. Woodruff obligated via an employment agreement (contractual obligation) to not work with the engineering firm? 4. In many states a right to earn a living will trump non-competes and other contractual obligations, does Mr. Woodruff's personal right to earn a living trump any contractual obligations that might or might not be out there. 5. Lawyers in state government routinely go work for law firms they were formally working with in their regulatory actions. You can see a steady stream to firms like B&D from state government. It would be interesting for IBJ to do a review of current lawyers and find out how their past decisions affected the law firms clients. Since there is a buffer between regulated company and the regulator working for a law firm technically is not in violation of ethics but you have to wonder if decisions were made in favor of certain firms and quid pro quo jobs resulted. Start with the DOI in this review. Very interesting.

ADVERTISEMENT