In June, the Indianapolis Museum of Art will be showcasing the 120-foot-long scroll on which Jack Kerouac wrote his landmark work "On the Road." My question: Is the scroll itself art or artifact?
The scroll -- famously owned by Jim Irsay -- won't be alone on display. It will be joined by 83 cross-country photographs by Robert Frank, who collected them in the his 1958 book "Les Americains." For more details on the exhibition, click here.
For a brief history at the scroll – and a look at it -- click here.
Hetrick is that rare writer who successfully straddles journalism, advertising, public relations and social media. A Phi Beta Kappa graduate of Indiana University, he has been running his own ad/PR/interactive agency, Hetrick Communications, since 1994. He’s been writing IBJ’s “Notions” column since 2000. Before launching his own shop, Hetrick worked as a mayoral press secretary in Fort Wayne, as a principal and associate creative director of a $50 million New England ad/PR agency, and as head of advertising and PR for Methodist Hospital in Indianapolis. He’s also a tireless public servant, a passionate advocate for a variety of causes, and has won many awards in journalism, advertising, PR and public health (including IBJ’s Health Care Heroes Award). Hetrick is the father of twin sons (one writer, one photographer), loves reading and hiking, and lives downtown with his wife, Cheri O’Neill.